Download HubSpot’s Official Make My Persona Tool [FREE RESOURCE]
Welcome to our ultimate Buyer Persona breakdown! In this video, we’ll guide you step-by-step through the process of targeting and building your buyer persona and show you the positive effects a well-researched persona can have on your marketing efforts, helping you effortlessly attract your target audience and create meaningful connections through valuable content and personalized experiences!
What You’ll Learn:
• How to gather key information needed to create accurate buyer personas
• Step-by-step walkthrough on building a persona using our extremely easy tool
• Practical application of buyer persona data to help improve copy, tailor targeting, and inform product development
• Real-world impact of using buyer personas to inform your marketing strategy to see great success!
🛠 Resources:
• How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
• What is a Persona?: Everything You Need to Know
• Ideal Customer Profiles and Buyer Personas—How Are They Different?
• Buyer Persona Template: Target Your Ideal Customer! (FREE)
📔 Grow Your Career and Business with HubSpot Academy:
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
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https://clickhubspot.com/Social-Media-Certification
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https://clickhubspot.com/Inbound-Marketing-Certification
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https://clickhubspot.com/Email-Marketing-Certification
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https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
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Have you ever felt like your favorite Brand blogger or YouTube personality is Talking directly to you hey Stacy need More hours in your day Kevin are you Struggling with scaling your bakery That's The Power of a buyer Persona it Provides you with your ideal customer Profile steers your strategy and fosters Authentic customer connections Um Saving resources and boosting profits in This video I'll share the best approach To Gathering the necessary information For your persona then guide you through Our free tool for a step-by-step process To create your vario you're welcome Every business has a target audience Which is further divided into different Customer segments within those segments There are different types of buyer Personas capturing both quantitative and Qualitative data is essential to Creating a strong buyer persona for Quantitative data leverage surveys Interviews and analytics from your Website and social media accounts this Gives you demographic info about your Market including age location gender Lifestyle job title household income Purchase behavior and much more for Qualitative data focus groups online Reviews and customer service Interactions are the way to go to Uncover audience pain points motivations
And sweet sweet desires this provides Nuances and insights that quantitative Research may miss a mixed approach like This ensures your personas accurately Represent the characteristics and needs Of your ideal customers now luckily for All of us we've already created an In-depth video on buyer Persona research So for now let's take that research that We did to generate some robust Persona Profiles that'll boost your customer Satisfaction and sales I know you love Sales Kevin time to have some fun follow The link below to hubspot's buyer Persona generator you do you and all use Our friend Kevin Baker focusing first on His B2B client a local restaurant owner Who buys wholesale artisan bread click On build my Persona gotta start with a Name this helps humanize our Avatar it's Called our Bistro Brianna who looks like This next is demographic traits this Creates the foundation of any solid Buyer Persona and helps you segment your Market into more refined subcategories Brianna is about 40 years old and has a Bachelor's degree in Communications here We select her industry and Company size To understand how many hats she wears or How competitive her Market is painting a Picture of her business will come in Handy when generating qualified leads We'll narrow that down now to her career As kitchen manager and co-owner
Assigning a job title to your persona Particularly for B2B customers helps you Get inside their head as they tackle Their day-to-day job what makes her Successful and what might she be worried About use these details to provide Content solutions that are catered Specifically to your ideal customers Goals and objectives be sure Brianna Wants to scale her business and reach New customers while keeping her expenses In check understanding Ambitions and Intentions informs what you can do to Help your customers overcome obstacles And simplify workflow challenges and job Responsibilities Brianna manages Day-to-day operations and customer Engagement she also needs to find Suppliers that can save her money Without compromising quality knowing These pain points is all about empathy Which is a powerful force when it comes To driving your customers to take action As we look at how they work what tools Do they use how do they like to Communicate understanding this can help You find similarities in your own Product or service it gives insights Into their daily operations which is Useful when choosing which benefits to Highlight in your marketing messaging Consumption habits if you're going to Market and sell to your buyer Persona You need to understand how and where
They stay informed and up to date Rihanna reads the touch Bistro blog Subscribe to the New Yorker and loves Dory Greenspan who she actively follows On Facebook and Instagram and Pinterest Are her favorite social media networks For marketing inspiration in an effort To meet them where they are you can use These insights to determine where your Business should have an active presence And we're done now every time you sit Down to write a blog post design a web Page or create a new offering you can Put yourself in the mindset of your Persona Lovely and if you work with a marketing Agency or Freelancers be sure to share Your personas with them naturally every Business will have more than one type of Customer so it makes sense to create Multiple personas for the different Types of customers you want to reach for Example Kevin's wholesale accounts are a Big part of his revenue and profit but He also sells directly to customers at a Variety of farmers markets this means You'll need an additional buyer persona For his b2c segmentation here we meet Sammy Sweet Tooth Sammy is a 57 year old Married man with no kids this Persona is Comfortable in his career and is getting Closer to retirement at this age he Focuses more on his personal goals Health and wellness quality of life and
Spending more time with his partner Though faces the job challenges of Adapting to technology Trends Competition and recruiting new Talent Not a fan of social media or texting so Semi prefers his Communications over the Phone and by email but he does have an Active Facebook and Linkedin accounts he All also enjoys online research industry Newsletters and reading books by Leading Sales thought leaders so content and Offerings for this customer segment can Focus on freshness and quality health Benefits social interactions and the Finer Things in life with regular Communications and incentives delivered Directly to their inbox when it comes to Buyer personas you'll want to start with One core Persona and then build up from There you might think you're doing your Business a solid with a variety of Personas but having too many can Actually derail your efforts it dilutes Your messaging making it harder for you To attract engage convert and Delight Any of them by drilling down your Segmentation data and insights you'll Start to see where one Persona ends and Another begins all right I'm feeling Inspired with your defined buyer Personas you can now confidently deliver A Content marketing strategy with your Ideal customer in mind let's say Bistro Brianna for example Kevin can translate
This buyer Persona into personalized Marketing efforts like refining his Copywriting to speak to directly to this Persona targeting audiences who list Restaurant owner or restaurant manager As their job title on Facebook Pinterest And Instagram and tapping into user Groups for restaurant owners and Managers improving SEO strategies around Focused keywords like wholesale artisan Bread suppliers segmenting his email List between his wholesale and Retail Customers with more personalized Campaigns based on their interests Behaviors and preferences and even cold Calling local restaurants and dropping In with samples remember the goal is to Understand the needs motivations and Challenges so you can authentically Connect and build trust with your ideal Customers and the more tailored your Content the higher the chances of Converting leads into loyal happy fans Over the years we've all seen some of The world's most successful Brands Addressing their well-crafted buyer Personas think about the creative Professional that Apple targets the Rebel who remains at the center of Harley-Davidson's marketing track or Nike's athlete who remains loyal to Their brand even here at HubSpot we've Had success with the established yet Ever evolving Persona marketing Mary
Female marketing Pro who's responsible For lead generation content creation and Social media management she's tech savvy Loves to stay up to date with the latest Trends and values education and Professional development we tailor our Content tools and resources to meet her Needs and in return she's helped us Attract and engage more of this target Audience the outcome increased brand Awareness more qualified leads and Ultimately more sales for the company Thank you Mary I know you love that Kevin remember almost every marketing Decision you make should start with your Buyer personas in mind without them It's almost impossible to know how to Reach your human customers so take the Time to do the research and build Personas based on real customer insight As it's going to pay off in the long run If you enjoyed this video make sure to Like comment and hit subscribe while You're down there and don't forget about Our free buyer Persona generator to help You get started we're really just giving Away the building blocks of making a Successful company now if you'll excuse Me Time for me to go buy my next Persona You know what I'm saying I was hoping that would make more sense Until then I'll see you next time
I can find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
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