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Fun Fact: You can now advertise on Amazon and use the Amazon Ads platform WITHOUT needing to sell anything on Amazon. This is a game changer, and ads another traffic source to your business allowing you to tap into a massive audience.
Hey! I’m Adam Erhart, and I’m what you might call a “Marketing Strategist” (…though I prefer Marketing Mad Scientist).
What this means is that I help business owners, entrepreneurs, and marketers create proven and effective marketing strategies so they can attract more (and better) clients and customers, grow their businesses, and make more sales …without feeling “salesy”.
What I’m most proud about though is how I’ve helped create hundreds of millionaires, thousands of 6-figure, and multi-6-figure earners, and how my clients have added over a BILLION dollars to the global economy.
Marketing is the single most important element to business success. So, my job is to pull back the curtains to show you everything I’ve learned over the past decade creating marketing campaigns for some of the biggest names in the industry including Google, Meta, Amazon, Snapchat, Salesforce, HubSpot, and over 1500+ small businesses from around the world.
It’s awesome to have you here, and I’m honored to get to be your guide along the way!
In this video I'm going to show you how You can use Amazon ads to help grow your Business even if you don't sell in the Amazon store that's right if you've ever Thought I don't currently sell on Amazon Is there a way I can still leverage Amazon's insights and reach their Massive amount of Shoppers to help grow My business well my friend it's time to Stop thinking and instead start taking Action because in this video I'm going To show you exactly how you can start Advertising on Amazon without needing to Sell anything on the Amazon store and How to set up a new Amazon ads sponsored Display campaign from scratch step by Step even if you've never done it before Also make sure to check out the link in My descriptions below to receive $500 in Free Amazon ad credit to help you Kickstart your campaign but more on this Later for now get ready for some truly Groundbreaking stuff that's right Breaking news here Amazon's really going All in here by extending their sponsored Display campaigns to businesses not Currently selling in Amazon stores with No minimum spend requirements Yes you Heard that right this is going to be Especially useful this holiday season so Here's here's what you need to know First off let's talk about Amazon's Customers with sponsored display now Open to all businesses this means you
Can now harness Amazon's 1p audience Insights and use it to reach Amazon's Shoppers but let me put that into plain English basically Amazon has billions of Signals that cover shopping and Streaming and browsing giving you Unprecedented access to new customers Tap into Amazon's exclusive insights to Help your business reach relevant Audiences engage Amazon's customers as They shop browse or stream both in the Amazon store and Beyond second Amazon's Sponsored display campaigns are Intuitive and easy to use they're built With you in mind the great news here is That you don't need a PhD and Complicated advertising stuff to use This service a few clicks here and there And voila you've got eye-catching Display ads ready to go need to create Ads for different placements creative Sizes and devices no sweat just provide A few inputs and let Amazon do the heavy Lifting your ad will be resized for a Variety of placements and you can even Tap into free stock imagery to bring Your business to life you can create Your first sponsored display campaign Pign in just a few clicks even if you've Never advertised before third you can Set your own budget that works for you Want to make sure you're tracking your Budget and costs all good thanks to Flexible budgeting with no minimum spend
You get to choose your charging method Whether cost per click CPC or cost per Thousand viewable Impressions the CPM Finally stand out with compelling Creatives Drive visits to your website And help boost visibility of your Business with Amazon's customers using Engaging display ads all right so while I know this all sounds great I think the Time has come to get down to business And actually walk you through how to set Up your very own sponsor display Campaign all right let's talk about how To create your first sponsored display Campaign for Brands who don't sell on Amazon now an important note here this Is currently only offered in the US to Advertisers in beta so first open your Account and go to the campaign creation Manager you'll create a new campaign and Select sponsored display next you're Going to choose your campaign settings Give your campaign a brief descriptive Name and then set your campaign start And end dates I recommend running your Campaign without end dates unless you're Using a sponsored display campaign to Promote a limited time offer this will Help customers discover your business Year round then set a daily budget That's high enough to keep your ads Showing throughout the day exactly how Much you should invest depends on your Advertising budgets and benchmarks if
You don't know how much to commit to an Initial campaign yet set up an amount That you're comfortable with as a test Then monitor the campaign to learn more About how much you need to spend in Order to achieve your goals you can Always adjust your budget if needed our Daily budget here is $100 and we've set No end date ad groups are a way to Organize and manage ads within a Campaign you can use ad groups to group Your ads by theme or audience strategy For example each campaign consists of One or more ad groups the first ad group Is created when you create a campaign And you can add more ad groups to the Campaign after you've saved it optimize Your bid for the metric that you want to Focus on whether reach or page visits Depending on the bid optimization Strategy you select this is either the Average maximum cost per click if you've Optimized for page visits or the cost Per 1,000 viewable Impressions if you've Optimized for reach choosing locations Is optional during campaign creation Here you'll be able to choose which Locations to optimize ad delivery for You can select a combination of zip Codes cities or states next choose your Audience strategy making sure it's Aligned with your campaign goals you can Choose from several audience types and Even mix them from your campaign the
First audience type is Amazon audiences Which offers thousands of pre-built Audience segments to help you reach your New perspective audiences based on four Segments of Lifestyles interests life Events and in Market second there's Views which enables you to reach Audiences who have viewed or click Relevant product images product pages From a selected category and then you Can set the look back window which Allows you to reach audiences based on The pages they viewed on Amazon during That specific window in time and then Lastly there are purchases which allows You to reach audiences who have Purchased products within relevant Category purchases also allows you to Select a look back window of you're Choosing then the last step is to create And preview your campaigns creative give Your ad a name and then set your landing Page the landing page is where Shoppers Are directed after they interact with Your ad you'll need your brand logo Custom headline and a custom image to Customize your creative as well for your Custom Image simply upload an image file That represents your brand product or Service though you want to avoid adding Logos text or Graphics to that image if You don't have any imagery you can use Free Shutterstock images to bring your Business to life now crop the picture
Into two new sizes one for wide ads one For narrow ads your ad will then Automatically optimize to serve in Different size variations and just like That you're now all set to launch your Campaign and the best part of all of This is that Amazon is also giving you $500 of free Amazon ad credit to help You Kickstart your campaign and all you Need to do to claim it is check out the Link I've got in the descriptions below This video and for more tips to really Help you make more sales and grow your Business you're definitely going to want To check out the video I've got linked Up right here that's going to give you My top marketing strategies as well as Practical and actionable ideas and Insights on how to use them so make sure To tap or click that now and I'll see You in there in just a second
Use These Tips To Effectively Implement Online Marketing
So, internet marketing looks like a good choice for you? You have heard how others are making use of it. You want to make a success of your business efforts! It is wise to gather information of how others have succeeded. Following are some tips to help you do just that, read on:
A great tip to help you market yourself on the internet is to create your own profile on a developed community network site. Simply fill out your work history and get in touch with potential employers. It’s one of the best ways to network professionally.
To find out which techniques are effective, you can use a tracking tool to see which of your blog posts generate the most traffic. Rewrite these posts using the same key words and mention the products you are selling. This should allow you to reach out to a larger audience.
Keep the background on your site very light and manageable. The darker the background on the site, the harder it will be for your visitors to view your products. Also, a dark background can create a morose and gloomy atmosphere, which could alter a customer’s mood when they visit your site.
Internet marketing can be a very cost effective way of advertising. Television and radio advertisements can cost thousands of dollars for mere seconds, and although this method of advertisement reaches a broad audience, it can be expensive. Marketing on-line also reaches a broad audience, but for a fraction of the cost.
An effective way in building customer loyalty is by rewarding your customers for their business. A point system based on the the amount of purchase is a great way to encourage your customers to buy more, and more frequently. When customers accumulate enough points for free products, they usually buy a few more related items. This will keep your customers coming back to your online store.
Apply the advice above to help you make a success of internet marketing! It is wise to gather information. You, no doubt, want to be successful! Others have found internet marketing a wise choice. Learn from what others have found useful! Work to make a success of your business!