TikTok Hashtags Strategy for Viral Growth (2023)




TikTok Hashtags Strategy for Viral Growth (2023)

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Download HubSpot’s Official Guide to TikTok for Business [FREE RESOURCE]

Are you ready to get your brand trending on TikTok? There’s no secret formula for going viral, but there are steps you can take to create an effective TikTok hashtags strategy. With the help of SEO and a little bit of planning, you can elevate your TikTok approach and reach your audiences where they are. Discover how to find the right TikTok hashtags, what types to use, how to use them to your advantage with expert tips from social media heavy hitters Hootsuite and Sprout Social. Plus, gain insights into the importance of tracking key metrics to analyze your TikTok hashtags success.

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Do you want to know the magic formula For going viral on Tik Tok spoiler my Friend it doesn't exist but there are Actable SEO strategies that you can take To gain exposure and make sure your Content is ranking high for the right Audiences in this video I'll share five Of my favorite hashtag tricks to help You get your brand trending on Tik Tok So enough Dilly dallying let's get after It tip number one find the right Hashtags for your brand even if you Create the best Tik Tok of all time it's Doesn't mean much if nobody watches it Hashtags give your video a better chance Of being seen But the right hashtags can Help you build brand awareness and Extend your reach so how do you choose The best hashtags for your brand well You can start by identifying hashtags That are relevant to your industry and The products or Services you're selling Let's walk through this process with an Example imagine you're the owner of Cookie Hub a homebased bakery that sells Assorted Cookies online sounds like the Kind of business that I've love to run Honestly but I would take all of the Inventory and just eat all of it so I Don't know if it'd be profitable to Start your hashtag search open Tik Tok And click the search icon on the top Right of your screen then type your Keyword into the text field our keyword

Is cookies once you hit search scroll All the way to the right and select Hashtags here you'll find a list of Options related to your keyword the Second option on the list is hashtag Cookies I like the plural choice because We sell a number of different flavors And it has 21.9 billion views nice you can also use Competitor analysis to pick effective Hashtags for your brand to do this start By identifying a list of competitors in Your industry for cookie Hub really any Online cookie Bakery is fair game then Study the hashtags they're using and use That information as inspiration for your Own posts let's say a lot of cookie H Hope competitors are using # baking That's probably an indicator that we Should be using it too and I know we're Focusing on hashtags today but if you're Interested in leveling up your Tik Tok Game across the board you have to check Out our marketer guide to Tik Tok for Business in this guide we share tips to Help you make great content and become a Tik Tock marketing Pro using real life Examples of Brands who do it right but You can't become a pro without mastering Hashtags so let's get back into it Number two use a mix of popular and Niche hashtags the other thing you'll Want to keep in mind when searching for Hashtags is the difference between

Popular and Niche keywords popular Hashtags command a large audience than Trending topics and Broad categories Niche hashtags have a slightly lower Search volume full of Highly engaged Viewers these often represent Subcategories and tend to be a little More specific to your video or brand and This might blow your mind you'll need to Use both if you want to optimize your Search potential for cookie Hub hashtag Cookies is a great example of a popular Hashtag because it has billions of views On Tik Tok if you want to find more Popular or trending hashtags you can Check out the Tik Tok creative Center Told you we'd be coming back to this in The trend section select hashtag from The drop- down menu from here you could Search for trending hashtags by industry Time frame or recency you can also use The search button on the right to browse By keyword just like you would in the App the Tik Tok creative Center is great Because you can view detailed insights For your selected hashtag featured Metrics include post quantity views Interest overtime related videos and Much more now that we've covered popular Hashtags let's move on to Niche hashtags One way to find these is by drilling Down into product attributes let's say We want to post a video on our cookie up Account that introduces our holiday

Cookie collection our popular hashtag # Cookies is great but we could also Target # holiday cookies which has 91 Million views another way you can get More specific is by focusing on the Purpose of the post if that same video Shows viewers how to make our sugar Cookies we could add # sugar cookie Recipe to our list which has 22.4 Million views when you're looking for Niche hashtags it's a good idea to Brainstorm a few options ahead of time Just like we did for cookie Hub once You've picked out a few good ones you Can plug them into Tik Tok creative Center to view the latest insights tip Number three position your hashtags for Optimal Visibility now that you know which Hashtags you want to include where do You put them the best place to position Your hashtags is in the caption of your Video right at the end after your Description you also have the option to Add hashtags in the comment section of Your video but this approach is far less Effective when it comes To discover ability HootSuite found that The Tik Tok algorithm doesn't prioritize Hashtags in the comments to the same Level as those in the caption with this In mind our caption for cookie Hub might Sound a little something like this make These delicious cookie Hub sugar cookies

At home to get into the holiday spirit # Cookies # holiday cookies # sugar cookie Recipe adding hashtags like this gives Your videos a better chance of getting Noticed tip number four don't overdo the Hashtags I know it's tempting but please Don't the search for hashtags can be Absolutely exhilarating there's an Endless amount to choose from but you Don't want to overwhelm your audience With too many in one post yes you Technically have 4,000 characters to use But use so judiciously and wisely here's Why based on Research using too many Hashtags can make your post look spammy Or inauthentic plus social media Algorithms also often prioritize posts With fewer more relevant hashtags as a General rule of thumb use three to five Hashtags per post this way way you have Enough space to write a fun and Descriptive caption and you can also Make sure you're prioritizing quality Over quantity tip number five track your Tik Tok performance once you built out Your hashtag strategy keep a pulse on How your posts are performing and don't Be afraid to refine your approach if You're not seeing the results you expect Tik Tok has a built-in Analytics tool For businesses and content creators to Access analytics for your account open Tik Tok on mobile and tap the profile Icon in the bottom right corner click

The three vertical lines of at the top Right of your screen and select Creator Tools in the menu of options select Analytics and you're in the right place Tik Tok analytics shows you total views Likes comments shares and followers for Your profile at a glance all of these Metrics can help speak to the success of Your hashtag strategy for example if you Notice an increase in views that could Be an indication that your content is Reaching a lot of people but if you Notice an increase in likes or followers That means your content is reaching the Right people Tik Tok analytics is great But you could also use external tools Like HootSuite and Sprout social these Tools allow you to track your Brand's Performance on Tik Tok and compare that Performance across social platforms both Options offer free trials and lowcost Plan options depending on your needs my Friend if you follow the tricks we Reviewed in this video your brand will Be one step closer to being the next Trending topic couldn't be more excited For you just remember that using Hashtags effectively is only one part of A successful Tik Tok marketing strategy Check out the marketer's guide to Tik Tok for business for even more tips to Help you crush your Tik Tok goals and be Sure to like comment and subscribe so You never miss out on any marketing tips

And tricks now feel excuse me I've got a Hub of cookies I got to go attend to you Know what I'm saying is it sales is it Just eating all of them only one way to Find out until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow Better

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