Download HubSpot’s Official 10 Steps to Writing An Effective Business Slogan [+ 50 Inspiring Examples] [FREE RESOURCE]
Looking to elevate your brand and set yourself apart in a crowded market? Today’s video is all about the transformative power of a great business slogan. We guide you through a simplified process to craft a slogan that not only defines your brand but also resonates with your target audience. Get tips on what makes a slogan memorable and learn common mistakes to avoid. Plus, don’t miss our exclusive free offer linked below that will help you fine-tune your brand strategy even more. Your ideal business slogan is just a click away. Like, comment, and subscribe to ensure you don’t miss out on future insights!
• What Makes a Slogan Successful?
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What if I told you you would just four Words away from defining your brand and Boosting your business it's not a dream Or an expensive hack it's the power of a Great slogan in this video no matter What's in your wallet with me you're in Good hands I'm going to walk you through A simple four-step process you can use To build your own slogen if you're on The fence about watching this video I Have three words for you just do it Let's dig in Step One Define your Brand's core message and USP what does Your business stand for what drives it What makes you unique these are the Questions that your core message will Answer whether it's to empower athletes Or to help consumers find their plant Power your core message is the place Where you'll start to mold your slogan If you're stuck or uncertain about what Your core message is start by taking a Good hard look at your mission statement And break it down into three to five Keywords for example let's take a look At this beautiful mission statement for My new hat business at tor's hats we Believe that style should shouldn't be a Luxury it should be accessible to Everyone our mission is to provide Highquality fashionable hats that don't Break the bank empowering our customers To express their unique style every day Based on that statement I'd then break
It down into a few keywords I'll go with Stylish affordable and comfortable now We want to make sure our slogan will Eventually be functional by highlighting Our unique selling proposition a USP is The quality that makes your product Special compared to others it's your Unique Edge think of FedEx is the world On time it's not just a slogan it tells You exactly what unique aspect you can Expect from the brand which is timely Worldwide deliveries according to my Mission my USB would be tor's hats are All about fashion that doesn't break the Bank with all of that information Together we arrive at my business's core Message affordable style for your Everyday we're making progress here but If you're feeling stuck or want even More insights download our brand new Free ebook on Crafting the perfect Business slogan it's packed with tips And exercises to help you nail it click The link down below to get started step Two keep it short keep it simple whether It's just do it or thing different the Best advertising slogans are the ones That truly describe what a brand or Company stands for in the shortest Catchphrase possible keeping your slogan Short and sweet is the key aim for Something clear and to the point ideally Between 3 to six words no need to get Fancy with it so if I apply this to my
Core message it'll change from Affordable style for your every day to The slogan affordable fashion every day Ooh we're chopping it up I know you like That don't you it's also very important To say your slogan out loud to see how It sounds affordable fashion every day Affordable fashion every day ask a Friend to say it a few times does it Roll off your tongue if not What Syllables or words are causing the Friction take them out if you don't have Access to folks who just want to sit Around and repeat your slogan to you on Command all day you can also just use Your phone's text to speech feature to See how your slogan sounds when it's Read just write your slogan options into Your notes highlight them and then click Speak affordable fashion every day I Know it may feel weird but taking this Into consideration increases the Likelihood that people will say it Themselves helping you and your business Business with Word of Mouth marketing Because highquality affordable stylist Hacks for everyone to express their Unique style Daily just doesn't roll off the tongue You know uh affordable fashion every day That does but now it's time for us to Get emotional having a short and sweet Slogan is important but to continue Helping your slogan really stick you'll
Need emotional appeal because people Don't just buy products they buy Experiences identities and feelings what Do I I mean okay take a look at this Site Disneyland doesn't tell you what They do they tell you how you'll feel With the happiest place on Earth your Slogan should aim to inspire an Emotional response that aligns with your Brand values and the benefits of your Product affordable fashion every day not Only communicates that my product is Budget friendly and accessible but the Word every day also brings up feelings Of reliability and daily luxury we're Lifestyle it tells my customers that High quality and style don't have to be Occasional indulgences they can be a Regular part of your life who whoa whoa That's a bar I may need to actually Bring this thing to life but uh that's Another video just like you tested the Sound qualities of your slogan you Should also test its emotional impact Ask friends family or focus groups how The slogan makes them feel use their Feedback to refine it by doing this step You're even closer to tackling what Comes next step number four make it Memorable right now now our slogan is Concise functional and emotional but if You can't walk away from your proposed Slogan for an hour and remember it Without looking then you didn't really
Make it memorable this is where rhyming Alliteration and word play can be added To craft a slogan that's not only Memorable but also catchy you can use a Tool like rhyme Zone to help you out Here it's a site that will help you find Words that run let's put in affordable Here we can see a few options based on Syllable count rewardable would be a Great fit if we had a Rewards program to Highlight but since we don't let's find Some options for fashion instead looking At these options we may be able to do Something with cash in by combining These terms our slogan can morph into a Memorable line everyday fashion less Cashing but the transformation doesn't Stop there to boost his memorability Even more we can turn it into a short Jingle yeah I said jingle let's make Some magic jingle maker is a tool to That you can use to automate this Process if you feel a little intimidated Right now even if you don't like the Final result it serves as a great Inspiration the concept is very simple Select an intro put in text to generate Your AI voice over select a background Sound select an outro and then generate Jingle to hear your Masterpiece T has everyday fashion for Less cash in feel free to experiment With the process here play around with Different rhyming words Melodies and
Pacing until you hit that tweet spot by The end of this step you won't just have A slogan you'll have an infectious Reminder that will keep your brand top Of Mind Pro tip use your brand name Sparingly while Plastering the name of Your brand all over your slogan is great For visibility it can be kind of a Double-edged sword on one hand it's a Great way to get your name stuck in People's heads especially if you're a Brand new business but believe it or not Slogans without a brand name usually Come across as more genuine and tend to Be better liked now that you have a Great slogan it's time to check out what Mistakes you should avoid when you do This process on your own first up don't Be generic remember your slogan should Be a snapshot of what makes your brand Unique if your slogan can easily apply To any other business in your industry You've missed the mark imagine you Deciding which pizza place to drive and All have the same slogan of best pizza In the city none of those slogans Actually help you make a choice as to What you want to eat for lunch get me Get to the heart of what makes your Product or service special don't use Insider language using language that Only industry insiders will understand Is a big no no choose words that Resonate with the people you're trying
To reach your slogan should be Accessible and understandable to your Target audience lastly it's not all About you your slogan isn't just a Reflection of your business it's also a Message message aimed at your potential Customers make sure it focuses on the Customer needs how you solve their Problems or how you make their lives Better avoiding these common mistakes Will set your slogan up to be way more Relatable and appealing you now have all The tools you'll need to go make your Brand pop in a crowded marketplace now It's your turn to put these steps into Action and make a slogan that speaks to Your audience and helps your brand shine If you found value in this video make Sure to download our exclusive exclusive Offer for a brand new ebook linked below It'll give you exercises and over 50 Examples you can choose from that will Inspire your own slogan creation as Always we want to hear from you what's Your favorite slogan drop those answers In the comments down below if you Haven't already subscribed hit that Subscribe button so you won't miss out On more content like this thanks for Watching Bye-bye I can't find this client info Have you heard of HubSpot HubSpot is a c RM platform so it shares its data across Every application every team can stay
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Follow These Tips To Become Successful At Internet Marketing.
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Allow your customers to write product reviews on your website. Filling a website with unique content is arguably the best search engine optimization technique around. Unfortunately, content can be expensive, however, if you allow your existing customers to write product reviews about items they have already purchased, you can get useful, unique content for free.
Spend some time becoming an authority on your industry. Write a blog, visit other related blogs and leave comments, answer questions on helps websites and find forums that you can join and participate in. Any time you can put your name, your company’s name and your expertise out there, it will enhance your reputation on the web as an expert in your field.
Create a relationship with an online media outlet that specializes in topics that are relevant to your company. If they post a link to your site on their page, you have access to a large pool of interested users. An online media outlet is also a great place to send press releases about your business. Is there something new and exciting that you are unveiling? This lets a community of people who are already interested in your field know about what you are doing.
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