Social media marketing is getting more and more challenging. But I have a simple strategy that is going to solve all your problems. And in this video, I’m telling you all about it.
Short form, vertical video. It’s that simple. And it’s going to give you a seriously unfair marketing advantage.
Even if you’re hesitant to step in front of the camera, I’m sharing some of my favorite ways to create use this invaluable marketing tool.
5 Explosive Digital Marketing Strategies for 2023:
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When you're just starting out in social Media marketing it's hard to know what To focus on and how to spread that Focus Across all the things that you could be Doing to build your business but maybe For the very first time in history Gaming is seriously unfair marketing Advantage is as easy as going all in on One simple strategy because here's the Truth social media marketing is getting More and more challenging first of all Most platforms are seriously limiting The organic reach that you can get if You had a thousand followers on Instagram only about 20 of them will Ever see your posts and that's pretty Much led to businesses paying to play And needing to run expensive ads to Reach those same people that they used To be able to reach for free and with More and more advertisers showing up ad Costs are rising rapidly with more ads Comes more ad fatigue the phenomenon Where people become desensitized to ads All together other causing your ads to Be less effective but there's one Strategy that's emerged that solves all These problems I'm talking short form Vertical video videos like these are Being pushed like crazy by all the major Social media platforms Tick Tock Obviously Instagram and Facebook have a Reels YouTube has shorts even Pinterest Is getting in on the game with Pinterest
Watch making this social media marketing Strategy the most versatile one going You can repurpose these videos across All those platforms and since everyone's Pushing them so hard you'll get way more Reach visibility and potential virality On all of them and not only that but Google owns YouTube so when you post to YouTube shorts those videos can also be Found in Google searches I've actually Even seen tick tocks show up in Google Searches believe it or not now you might Have thought when you saw the title of This video that I'd be giving you lots Of options and various social media Marketing tactics that you could be Using you may be scared of doing video And I could give you alternate Strategies or workarounds and in Previous years I would have well not This year if you want to compete with The big guys in social media for Attention scale and profits short form Video is the only social media advantage That you have right now so to be Successful you need to take advantage of What you can while you can but if you're Still skeptical I will be showing you Some of my favorite ways to create Really valuable videos even if you don't Want to step in front of the camera Don't know how to make a video or you Just think you don't have the time but First let's talk about everything this
Strategy can do for your business we Already know that short form video is Unique in that you get to scale them out To most social media platforms and we Know they'll push you out to wider Audiences when you use it but the Benefits of using short videos in your Marketing go much further than just the Reach you can get creating videos like These works much better for actually Building recognition and relationships With your future customers way better Than just posting still images or Tweeting or are posting articles on LinkedIn video creates connection and When you focus on short videos that lets You produce them quickly without the pro Level expectations that people might Have with longer YouTube style videos What do these videos have in common they Don't look like they took hours or days To produce but they're still super Engaging and I'm going to share a few of My best tips for creating these really Quickly a little later but first the Basics when I talk about short videos I Do mean short you know some of the best Performing ones only run 20 to 60 Seconds and just to put that into Perspective this is what a 30 second Script looks like pretty easy right it's Like one paragraph you can definitely do That and don't get tripped up thinking That you need to create super funny
Entertaining or creative videos keeping Up with Trends and dancing and comedy That's the domain of entertainment Videos not so much with the kinds of Videos that you'll build your business You're fine sticking with Evergreen Talking head style content that informs Educates or inspires people in some way That's related to your Niche can you Make it funny sure if that comes Naturally to you go for it but it's Definitely not required so here are a Few tips that'll help you make your Short videos work extra hard for you yes You can absolutely just do talking head Style but you might want to add some Subtle music and you definitely want to Keep the shot moving with cuts text Captions and Graphics sprinkled in and One tool I love to use for this is Called in video it lets you bring in Your own video add text premium b-roll Animated text Graphics you name it and If you go to westmcdowell.com in video And use the promo code west 25 you get 25 off and that's also going to be in The description below it's just a really Easy way to edit these fast especially When you're a beginner now how many cuts And how many graphic you use is pretty Much going to come down to your audience More specifically the age of your Audience so I'd say if they're over the Age of 25 or 30 you can probably be a
Bit calmer in your editing style but you Might need to make it quicker and Punchier if you have a really young Customer base so what should you make These short form videos about well this Strategy is going to involve making Videos in three main categories that Satisfy three different objectives first We have your attraction videos these are Meant to reel your best customers in From the vasts of users across all the Social platforms attraction videos can Teach a quick tip for instance if you're A car wash it could be the secret to Detailing your car at home or if you're A restaurant it might be the trick to The perfect cheeseburger or you could Give a recommendation you know a dentist Might do a video about which home teeth Whitener is the most worth your money And an accountant might make one Answering the question if Turbo Tax is a Good option when you're self-employed or You can Inspire so if you're a cleaning Company you could make a video showing What your weekend might look like if you Didn't have to spend it cleaning Yourself and a banking app might tell You how much better life can be if you Save just 10 more every month other Ideas might be the truth behind a common Myth or a lesson you had to learn the Hard way and I've actually got a really Cool Free Hack you can use to come up
With unlimited ideas in seconds and how To actually write these scripts in Almost no time at all more on that in a Minute the next video category is Nurture now nurture videos help move Your audience a little further into your Sales funnel and get them to start Thinking about you as not just a free Resource and content creator but as a Business that they can actually pay to Help them get what they want nurture Videos would include things like Answering FAQs so just list out all the Questions that people are always asking You and all the objections or Hesitations that people may have when Working with you or buying what you're Selling then just make a video for each One of them either answering the Question or addressing the objection now Another nurture video type would be a Comparison between your offer and an Alternative or a behind the scenes look At how your product is made or tested or How you do what you do and the third Video type here is where all this hard Work actually turns into cash and that's Conversion videos these can be product Demos testimonials case studies about How you helped a previous client get a Specific result and even a straight up Call to action to you know schedule an Appointment or a consultation or even Buy your product and I generally
Recommend splitting these three video Categories like this fifty percent Attraction thirty percent nurture 20 Conversion that'll keep people Interested in your content while still Nudging them in the right direction Towards that sale and I do recommend Creating as many of these as you Possibly have time for ideally you'd put One out every single day but I know that Can be a lot so I'll say you should Shoot for no less than four shorts per Week if you're serious about growing so You might be thinking now okay great but This sounds really hard and time Consuming to pull off how can I actually Do this well luckily I've got some Pretty amazing time saving tips for you So this doesn't need to be hard or take Forever I promise first remember do not Get hung up on high production values Just whip out your phone and press Record the expectation here isn't that High and when it comes to coming up with All those topic ideas for what you can Make sure it's about you may have heard Of the new AI tool called chat GPT it's Pretty much taken over the entire higher Internet these past few months and it's Honestly incredible it can do a lot but For our purposes today I'll just show You how you can use it to really quickly Generate your whole month's worth of Videos so first I'm just going to type
In something here like give me 10 topic Ideas for YouTube shorts on the topic of Small business accounting then just look What comes out These are mostly pretty solid ideas They'll at least give you some that are Probably good to go as is and others Will at least make your wheels turn to Think of a few more and you're not Limited to 10 here either you could Literally say give me a hundred and then You can just Whittle them down to your Favorites from there you just write out A 20 to 60 second script for each of Them either yourself or Chad GPT can Help you out with that too just ask it To write a 30 second script on the topic Of your choice I don't know exactly how this works but It is seriously the best artificial Intelligence I've ever seen then once You've got your script I recommend batch Recording your whole month's worth of Videos in one go then editing them all In batches too so this will increase Your productivity dramatically over you Know recording and editing then Recording then editing back and forth if You were to record 20 30 second videos For the whole month you could totally Get that recording done in under an hour Including screw-ups editing is going to Take longer but once you get into the Groove of it you could get one done
Every 10 to 15 minutes or so so we're Talking basically start to finish one to Two days per month spent on your entire Social media marketing plan and trust me This is one that works so it's worth it And I did promise you a few tips for Short videos that you can use if you Absolutely don't want to appear on Camera yourself now can I get a big Asterisk here I gotta let you know these Won't build a stronger connection with Your audience as you would if they can See your face but here we go you can 100 Use in video to put together videos Using only their premium stock Video Collection and text with your voiceover Or without or you could go even simpler On some of your videos so check out Jasminestarr's Instagram Pretty popular and she's one of the most Respected Instagram growth experts out There and even she makes reels like this From time to time simple text it's not Even animated and the kicker is these Reels tend to get more reach than her Other more video based ones but don't Misunderstand me here I'm not saying to Make this kind of short instead of the Other kinds they may get reach but Nobody's going to remember your business Based on a post like this alone not to Mention this style may work well on Instagram or Facebook and maybe on Pinterest but I can't really see it
Performing too well on Tick Tock or on YouTube shorts like at all so but maybe You can consider patting out your Numbers with a few like that here and There on just a few select platforms and There's a way you can take this even Farther with micro influencers who can Record a few videos for you that you can Run on your own channels for that full Strategy and for or more really solid Ways to Market your business in 2023 Check out this video right here it's Going to help you make your plan even Tighter so click here and I'll tell you Everything you need to know
Internet Marketing Advice To Help You Destroy Your Competition
These days, you need to be on top of your game when it comes to internet marketing. If you do not keep up with the current trends then your techniques may become outdated or even obsolete. Use the tips provided in this article to make sure you are staying current in the market.
Join internet marketing forums. These forums will help you connect with other internet marketers, and they can be a source of support and information for you. Some of them may be able to do work for you that you don’t want to do yourself. Some of them might even be partners of yours down the line.
A key element of internet marketing is joining a social network. Staying active on a website your customers frequent will help you convince them to come and shop, and it can help draw in their friends to shop too. You can also use these websites to get feedback from your customers and use this to improve the customer’s experience.
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In conclusion, you know that in this day and age it is crucial to stay in the know with the latest information on internet marketing. Use the tips provided in this article to help you stay up-to-date. Don’t get left behind or become obsolete! Make your internet marketing a success!
