Download HubSpot’s Official 2024 State of Marketing Report [FREE RESOURCE]
In this video, we’ll cover how personalization and dynamic content are not just buzzwords, but the backbone of successful email campaigns today. Whether you’re a small business owner, a marketer in a small- and medium-sized business, or just a curious email enthusiast, this video is packed with insights and tools you need to know to supercharge your email marketing strategy in 2024!
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Did you know there's a marketing channel That analysts expect to have 4.7 billion Users by the end of 2025 that's more Than half the global population and no It's not some futuristic platform or Emerging technology get This it's email marketing strategies Come and go but the one thing that's Been proven to be true is that email is Still one of the best ways to reach your Customers in fact 73% of Millennials Prefer email communication from Businesses and it has an average Roi of $36 for every dollar spend that makes it One of the most cost-effective Strategies especially for small Businesses even though it's an old Standard it's constantly evolving and You don't want to get left behind so Let's dive into some of the best new Ways to maximize your email strategy First of all the way marketers collect Information about their customers has Changed dramatically these last few Years third party cookies are getting Phased out so businesses are returning To customers themselves to provide key Data without compromising privacy email Is the perfect place to ask your Customers for information in a way that Feels organic because it lets the Customer tell you how to Market to them Some things to consider about building Data collection into your strategy
According to the state of email Workflows by litness number one consider What data you already have if you've got A lot of info on the type of products Customers are interested in for example Maybe it's a good time to collect their Ideal price range which ties directly Into number two determine the data Points you want to collect customer time Is valuable you don't want to waste it By asking for data you've already got And one of the most important tips Number three make sure it doesn't feel Like an interrogation keep it casual ask For one additional bit of info and an Email communication about something else It shouldn't feel invasive it should Feel like by responding they're going to Make their experience more tailored to Their preferences and number four set Your current priorities based on your Current database basically make sure You're asking for data relevant to the Audience you've already got in other Words don't ask customers of a fashion Outlet about their preferences in IT Consulting okay that's all cool but Here's the real meat of things what can You actually do with all that data you Use it to create Dynamic content that Can be personalized at scale we're a Long way from just putting a customer's Name in the subject line of an email and Calling it a day here's an easy example
Take the personalized subject line and Engage customers using personalized Images instead this puts their names Into the actual graphic design elements That make the entire email feel custom Like this one for Mama and Papas for Their Black Friday campaign or maybe a Live poll allowing customers to vote in Some sort of this or that campaign this Can be something they actually impact Like deciding a new ice cream flavor or Just a different way to collect some Journalized data it's a fun method of Engaging users especially when they can See refreshed polling results every time They open the email here's another real Example from studios's Black Friday Email campaign countdown timers are an Effective strategy to build hype for a Specific event like a big clearance sale Or the launch of a new Product and like polls they'll always be Up to date when the user opens the email Here's another quick example from bulk 2hour Black Friday sale one of the Coolest Dynamic features of modern email Campaigns is content in automation it Can leverage the info you gathered about Customers to send personalized Recommendations for new products based On past purchases like this example from New Look or events based on their Interest or location there are other Location-based Dynamic options as well
There's simple things like weather Widgets which is absolutely super Convenient if your business is seasonal Or dependent on particular weather and That's absolutely crucial for stuff like The ski resort snow Report it'll Snow yeah it'll snow or if you got a Brick andm moral location a closest Store widget that will show the user the Closest location to their current Whereabouts you can even include it at The bottom of a standard email like Puma Did just for customer convenience you Can also incorporate your social media Feeds to encourage customers not only to Follow your accounts but also to talk About your brand online online check out This example from Mas and Papas that Incorporates their Instagram content and Some personalized email tactics or take Advantage of social signals like a Dynamic display to show how many people Are currently shopping your products Like this sample from a Kate Spade Black Friday sale this lets you build Excitement invite community and utilize An age-old marketing trick that never Fails fomo these all sound like great Ideas right but what if you're a small Business with a Delon crew or even just Managing a oneperson operation the good News is integrating AI tools into your Email marketing can streamline certain
Tasks and actually increase your Roi by Up to 70% this can be a huge help with Things like quality assurance for minor Typos to massive errors like broken Links and even utilizing Predictive Analytics to help with your optimal Email layout and to make it all Manageable incorporating an email Program like the one I mentioned earlier Lit Miss person ize can be a massive Time saer it'll help streamline the Workflow to make sure the email building Process is optimized across the board Whether you just have one Employee or 500 even though the Landscape of email is constantly Evolving it's undeniable that it's one Of the most profitable methods of Marketing in fact it's tied for second Place as the channel that provides the Highest Roi that's pretty incredible for A tool that's been around since the Conception of digital marketing times Are always changing but it's possible to Change with them in fact hubs swats free 2024 state of marketing report goes into Great detail about the things we covered Today plus other prongs of a marketing Strategy that can provide some Incredible insight for your small Businesses so check that out at the link Below seriously so much value in this Can't believe we give this away for free Do you have any success stories with
Dynamic content within your email Campaigns I'd love to hear about them so Let me know in the comments below and as Always subscribe to the HubSpot YouTube Channel for more tips tricks and how-to On all things in the marketing world now If you'll excuse me I got to go get Dynamic with my emails until then I'll See you next time [Music]
Achieve Internet Marketing Success In A Few Simple Steps
Your internet marketing plan may be the most important one you have, in terms of reaching your target audience. Therefore, it is important to make it as effective as possible. The internet has provided so many opportunities for marketing that a business would be ill-advised to not take advantage.
In any internet marketing plan it is important not to push sales on potential customers before they are ready to buy. Selling is not unlike seduction-the goal is to make the customer want to buy of his or her own free will. A sales website should focus on providing seductive information. The option to purchase should always be present but it should always be unobtrusive.
An important part of internet marketing is web presence and visibility. It’s not enough anymore to have a well-designed, keyword-rich website. You also need a social media presence, a good blog, and active forum memberships. People should think of your name and your business when they think of the products that you sell. The more actively you promote your business, the better you’ll be remembered.
When reaching out to other sites to link back to you and when you link to other sites, build relationships with quality/legitimate sites rather than a handful of semi-legitimate ones. If you are associated with a website that search engines already place high on search results pages then you too will be favored by the algorithms.
A monthly newsletter can often be an effective way of increasing customer loyalty and revenue. Several businesses offer affordable, easy to use newsletter software that businesses can email out to their client base. By sharing about new products and services and keeping their name in customers’ minds, businesses who send out newsletters can often see an increase in profit.
Few businesses would ever overlook the internet as one of its main marketing forums. It is showing no sign of slowing down, as less people read printed materials such as magazines and newspapers. A smart business will understand its customer enough to know that the internet is the ideal place now to reach him or her.
