Click here to download HubSpot’s Social Media Trends Report:
…and here’s a link to the full blog post as well:
How do you grow an audience on Twitter? And in 2023, should you even bother?
After all, only 5% of social media marketers say that Twitter is effective for building a social media marketing strategy. Only 6% of marketers say it has an accurate algorithm and helps people see what they want to see. Only 5% of consumers say Twitter is their favorite social media app.
And… when asked on a scale of 1 to 5 how users would rate their level of trust in how Twitter uses your data only 41% of consumers don’t trust Twitter. The only one worse was TikTok! I mean, ouch right?!
And yet, about 44% of businesses are still planning on spending the same amount of time and money on Twitter this year as they did last year.
Because for brands and businesses that know how to use Twitter well, It’s a goldmine!
So, let me show you how it’s done.
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Thank you to HubSpot for sponsoring this Video how do you grow an audience on Twitter and in 2023 should you even Bother only five percent of social media Marketers say that Twitter is effective For building a social media marketing Strategy only six percent of marketers Say it has an accurate algorithm that Helps people see what they want to see Only five percent of consumers say Twitter is their favorite social media App and when asked on a scale from one To five how users would rate their level Of trust and how Twitter uses your data 41 of consumers don't trust Twitter the Only one worse was Tick Tock I mean ouch Right and all these Stats come directly From hubspot's latest social media Trends report and yet about 44 of Businesses are still planning on Spending the same amount of time and Money on Twitter this year as they did Last year because for Brands and Businesses that know how to use Twitter Well it's a gold mine while other Platforms are invested heavily sometimes Exclusively in video content Twitter is Still mostly focused on short simple Text the kind of stuff you can write Anytime from anywhere in fact I'm Writing one right now done yes you can Use images videos and gifs in your Tweets more on that later in the video But you don't have to which makes it one
Of the most accessible social media Platforms available today to help you be One of those people that uses Twitter Properly to gain Fame and riches I'll be Digging into hubspot's social media Trends report and showing you how Twitter's top influencers and creators And marketers are building an audience And turning Twitter into a marketing Machine for their businesses so a big Thank you to HubSpot for sponsoring this Video and providing access to the social Media trends report the trends report Gives you Insider access so you can Learn from social media experts on how To take your social strategy to the next Level in 2023 the data in the report Comes from hubspot's blog research Program which analyzed and researched Over 1 000 global social media marketers Preferences behaviors and attitudes Towards social Platforms in 2023 in Order to help you answer important and Powerful and profitable questions like Which social platform is going to offer For me the highest Roi in 2023 how can I Build an Engaged online community what's The best way to increase sales with Social media should I hire creators and How can I go viral it's also packed with Insights on how social media is becoming The preferred e-commerce platform for Consumers taking over serious market Share from Amazon how aiming to produce
More entertaining and comical content is The best strategy with 66 percent of Social media marketers reporting funny Content to be the most effective for Their brand followed by relatable Content than trendy content as well as Giving you practical and actionable Tactics like showing you the best times To post on social media in order to get The best results a quick note here the Best time to post on Twitter is between 9am and 12pm but all the other social Media platforms are covered in the Report as well so make sure to click the Link down in the descriptions below Right after this video to download your Free copy of hubspot's social media Trends report and with that said let's Dive into the tactics to help you turn Twitter into what could very well be Your business's secret weapon to succeed On Twitter you need to give people what They want which means you need to know Why they're using it in the first place 34 of people use Twitter in order to Keep up with news and cultural Trends 27 Of people use it to find entertaining Content and 26 use it to keep up with Celebrities and influencers so the Strategies that you're going to want to Use in order to grow an audience and Turn Twitter into a marketing machine is To tap into as many of these reasons as Often as possible and there are four
Strategies that you can use to do just That starting with strategy number one News jogging Newsjacking is the process of weighing In on current events and adding your Thoughts or opinion or reactions to Whatever's going on for example AI Artificial intelligence and chat GPT are Current trends taking place in the Business and marketing space right now So I could easily weigh in and provide My thoughts and ideas on what this Technology means but I might also want To create a longer form piece of content Say a dedicated tweet thread on these Topics as well but more on that in just A second for now here are a few tips to Add news jacking to your Twitter Marketing strategy the first is to Participate in Twitter Trends which can Help increase your visibility and reach On the platform just make sure you're Only jumping on relevant Trends and Adding value to the conversation next is Obvious but important and that's to Share relevant and timely content the Key here is to stay up to date with the Latest news and Trends in your industry Which will allow you to share the kind Of content that your followers find Valuable and then this isn't really Newsjacking but it is important to Optimize your profile which is the first Thing people will see when they come
Across your account so you gotta make That good first impression because after Your followers read your newsjacking Post well they're likely to go back to Your profile to see what you're all About so make sure your profile picture And header image are eye-catching your Bio is clear and concise and you're Using the right keywords to describe Your brand or Niche which as we're going To talk about in just a minute is Incredibly important in 2023 okay the Next strategy after newsjacking is Called engagement hacking It's here that you want to make a list Of the most influential people and Accounts in your industry and make it a Point to engage with by liking and Replying and retweeting their content as Much as possible you'll also want to Make it a habit to engage with your Followers as much as possible as Engagement on Twitter is one of the keys To overall growth naturally this also Means tweeting regularly and Consistently so put it on your calendar Or mark it in your schedule if you have To be reminded and whether you're Tweeting once a day or twice a day or 10 Times a day always try to make sure that Your tweets are relevant and interesting And is valuable to your followers and to Your audience as is possible and don't Forget to use hashtags as they're a
Great way to reach a wider audience and Increase the likelihood that your Content is going to be found next don't Be afraid to promote your Twitter Account on other channels that you own As well whether that means your website Or your email list or your other social Media profiles for example you can Follow me on Twitter at Adam erhart fun Fact only 0.2 percent of Twitter users Are exclusive to the platform which Means means that pretty much every Single person on Twitter is also using Some other social media platform in Order to get their news and Entertainment needs met 83.7 percent of Twitter users also use Facebook 80.1 Percent also use YouTube and 87.6 are Also on Instagram as for Twitter's Verification that little blue check that You can get well you can now buy your Way in and essentially subscribe to it For around 10 bucks a month now if You're just using Twitter for personal Reasons or for fun then there's Obviously no need to go do this but if You are using it as a business and Marketing tool then it's a relatively Small price to pay considering the small Benefits and small amount of social Proof that you're going to get back in Return okay the next strategy here is Content stacking and the big one here is The Tweet thread so let's talk about
That now Tweet threads are useful for when you Want to use more words than a single Tweet will allow or you want to update Your followers in real time as the story Develops fortunately this powerful Strategy is really easy to do and Twitter even gives you a step-by-step Explanation on their website all you Need to do is write your first tweet Click the add another tweet button and Then a second tweet window will pop up You can publish the entire thread at the Same time with the tweet all button and You can also add a thread to a Previously published tweet using the Same add another tweet button another Way to really make your content Stand Out is to use visual content which is Often more engaging than text alone so Make sure to try including images and Videos and gifs in your tweets when it Makes sense which is going to help your Tweet stand out in your followers Timelines and increase the likelihood And chances of getting more engagement And exposure now when it comes to Twitter video my Approach is just Because you can doesn't mean you should So test out a text Heavy strategy first Add images or gifs next and then maybe See how you can incorporate video and if The results make it make sense okay the Next strategy is search tracking which
Is an interesting one and something That's continuing to evolve I got Another fun fact for you here 36 of gen Z and 22 of Millennials prefer to search For brands on social media more often Than through search engines this is a Big deal as it's essentially saying that User behavior and consumer Behavior are Changing in the way that people engage And interact with search engines and Social media and this trend is only Increasing so here are three tips in Order to optimize your Twitter strategy For search first always make sure that You're including relevant keywords and Hashtags and your content and through Your bio next make sure that your Username is clear and easy to search for Now if you're using your personal name And your last name is something like say Earhart well then you're probably going To need to spell it out to make sure That there's no confusion and people Don't end up in the wrong account and on That note the next thing that you need To do in order to optimize your Twitter Strategy for search is to make sure that You're using the same username across All of your different social channels And if you'd like even more of my best Marketing tips then you're definitely Going to want to check out the video I've linked up right here so make sure To check that out now and I'll see you
In there in just a second
Here Is Everything You Need To Know About Internet Marketing.
Internet marketing can be used for more than selling a product. You can turn a video viral, or promote an article about change, or maybe you just want a political candidate you like to win this year. No matter what you’re using it for, we’ve supplied some information that can help you get started or give your marketing campaign a boost.
Video marketing is one of the gold mines online that is just now beginning to become discovered. All wise marketing plans should include some kind of exposure on popular video sites and tubes. The most simple methods, such as including a link in the video, will work wonderfully for the purpose without being too invasive.
In any internet marketing plan it is important not to push sales on potential customers before they are ready to buy. Selling is not unlike seduction-the goal is to make the customer want to buy of his or her own free will. A sales website should focus on providing seductive information. The option to purchase should always be present but it should always be unobtrusive.
To make more sales, you should target your customers carefully. Advertise products related to your website. Think about what kind of people would visit your website, and what kind of products they might be interested in. Choose products that you can actually sell and target your audience carefully when advertising.
When using social media for Internet marketing, don’t overdo it. Loads of information posted several times a day is way too much and your consumer will quickly become dissatisfied with the frequency of your posts or tweets. While you need to update information about your service and products you are marketing, you do not need to do it several times a day.
Marketing just means that you’re trying to get eyeballs on your product, so everyone with a web presence should learn all they can about internet marketing so those eyeballs will be on THEIR product. Keep using this article with its plethora of tips and techniques and you will be able to promote whatever it is you want people to see.