Father of Email Marketing: Spammer or Genius?

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Father of Email Marketing: Spammer or Genius?

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Was this spam or genius based on the East Coast digital equipment Court Wanted to generate sales and challenge The current West Coast industry leader With their newest product release keep In mind this is the time before the Internet and everything online was run On a secure precursor called arpanet Marketing manager Gary third proposed an Idea that he called e-marketing instead Of manually sending out generic Invitations to the launch event he Decided to use a mass email to promote Their product launch specifically to West Coast residence it's unclear how he Got his hands on the complete copy of Opera net user's email addresses but he Segmented all the West Coast addresses Of recipients of a single targeted email He sent the first mass email on record To about 400 people just hoping to get Attention it worked with some unintended Consequences the campaign eventually Generated 14 million dollars in sale but Within at the time overwhelmingly Negative response to the invasive quote Emails he's labeled as the father of Spam mail a rep from arpanet personally Called him to ask him never to do that Again while we can't condone spamming There are some lessons to learn here Break your audience up into relevant Groups for better targeting dork wasted No time letting his recipients know why

They were receiving his email make sure To get potential email recipients to opt Into your campaigns this means they're Aware that you're adding them to your List and agree to receive mass emails From you for more email marketing Insights and case studies subscribe to The HubSpot marketing channel


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