Download HubSpot’s Official Buyer Persona Templates [FREE RESOURCE]
In this video, we’ll explore what a buyer persona is and why it’s important for businesses to have a clear understanding of their target customers. We’ll cover the key elements of a buyer persona, such as age, gender, income, education, location, interests, challenges, objections, and buying preferences, and provide examples of how businesses can use them to improve their sales and customer satisfaction, as well as transform their businesses. Let’s dive in!
• How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
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Why don't marketers regularly talk to Their customers just because they might Stink real real bad no I mean we know That it's pretty hard to connect to the People that we're marketing to which is Why before you start selling to anyone You really need to know who exactly You're talking to otherwise this whole Game ain't gonna work out for you buyer Personas are a super valuable tool for Attracting high value visitors leads and Customers to your business in fact Companies that use buyer personas in Their marketing strategy have increased Website traffic by 210 increase email Conversion by up to 10 and boosted Organic search traffic by 55 it's a lot Of percentages so personas can Drastically impact your marketing Efforts but let's start with the basics What is a buyer Persona put simply it's A semi-fictional representation of what Your audience looks like with all of Their key details combined into one Avatar or Persona kind of looks like This so while creating quality leads and Engagement is challenging personas are a Useful way to help marketers get honest About who we're talking to they put you In the customer's shoes to understand Their challenges pain points and needs Knowing who you're talking to can guide Your messaging and form relevant content And underpin truly compelling campaigns
And it's not just marketing who benefits Having authentic picture of the people Who buy from you helps customer service Behave more empathetically by Anticipating issues faster personas Helps sales connect with the people who Are most likely to buy from them saving Time that would otherwise be wasted on Less than ideal prospects your product Team needs to know as much as possible About who they're building for giving Them really crispy Persona profiles will Help them tailor whatever you're selling To hit that customer sweet spot so how Can you build an accurate picture of an Ideal Persona first you need to figure Out how many personas you actually need If you're a smaller business or part of A small marketing team it's best to Start small we recommend just one or two Keeping your PreSonus tight means you Can make them as rich as possible and I Don't mean handing them the bag no I Mean having as much detail as possible And that way it's easier to get internal Agreement about what those Persona Characteristics might be let's talk About how you can build a super crispy Persona profile there are three keys to Creating useful and authentic Persona Profiles research research and research Easy to remember right there's a few Different levers you can pull to fill Out your persona profiles the first is
Internal research a great way to build a Customer Persona is by talking to the People who are already talking to your Customers reach out to your sales or Customer success teams they'll have tons Of ideas and insight about your Customers some of the questions you can Ask are what kinds of content are people Engaging with most on our website what's The most common query we get from Customers what are their most common Pain points what are the most common Objections the sales teams hears on top Of this you can leave feedback forms Just remember to keep them short to have The best chance of completion only ask The most pressing questions giving People agency to influence their Experiences with your brand in exchange For feedback is more than a fair trade And most customers know that you can Also add incentives offer discounts or Early access to customers who give you Feedback another way is market research This is about finding where your Prospects hang out where how and why They buy if you're running Google Analytics you can find out how customers Are engaging with similar businesses you Can look up Market leaders and see key Demographics around their audiences Including average age gender and Interest Google analytics Market Explorer also shows you the ways these
People connect with similar Brands Including paid organic referral or Direct seeing how other brands in your Space engage audiences is a really Valuable way to build a picture of Consumers behavior if it's true for Enough of your competitors it's likely True for you and once you have that Information you can use social media to Research people on Facebook and Linkedin By title industry location interests Etc all these methods will help you Gradually build up your understanding of How buyers interact with your part of The world and if you can ask your Happiest customers and biggest Advocates Really nicely you may even get some Customer interviews getting FaceTime With your customers is like getting Picked first in kickball doesn't happen Often but when it does you're feeling Good you know what I'm saying holding Interviews one-on-ones or group Discussions are all great ways to get Candid feedback feedback that rarely Shows up in its entirety on a feedback Form or survey here are a few tips to Get the most out of your customer Interviews who what why and how who What's your occupation and your Experience like how do you prefer sales To approach you what do you need to get Clear on before you decide to buy what What are your goals what are the things
Keeping you from achieving those goals Why this one is about your business and Brand find out why the customer chose You why do they find your brand Attractive what do you do that the Competition doesn't do or doesn't do as Well and finally how how does your Product or service solve their problems If you can get honest answers to these Questions from your clients that'll add So much value to your personas you've Got the info now you need a visual aid To put it all together give your PreSonus names make them feel as real as Possible this does a couple things it Makes it easy for other teams to share And digest it's a single source of truth That everyone in the business can agree On and refer back to so for example when Your salesperson picks up the phone They've got a clear image of the kind of Person they're going to be talking to But keep in mind once you've developed Your buyer personas you need to keep Them up to date we recommend reviewing Them every year so you know they're Still relevant don't have a template on Hand well no sweat you can download our Free buyer Persona template down in the Description below it's got everything You need to make it crispy and Rich Persona profile now if you'll excuse me I'm gonna go make my own Persona profile About myself and top three things likes
Kickball Likes being chosen first in kickball and Wants to go to kick first in kickball so If that fits your business let me know I'll see you next time I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out-of-sync spreadsheets or Dueling databases HubSpot grow better [Music]
Tips To Help You Market Your Business Online
Internet marketing is a great idea for promoting your product or company by advertising to consumers all around the globe. Internet marketing makes it possible to reach consumers who would otherwise not have access to your company. This article will give you tips for marketing your business on the Internet.
Video marketing is one of the gold mines online that is just now beginning to become discovered. All wise marketing plans should include some kind of exposure on popular video sites and tubes. The most simple methods, such as including a link in the video, will work wonderfully for the purpose without being too invasive.
Use social media as a way to publicize your site. Research different people in your industry and send them public messages, or better yet, try this: do a search for your keyword and answer any questions people have about it. They will likely follow you, and you will get a reputation for being an authority in your field.
Getting involved in online forums and talking up your website can contribute significant benefits to an internet marketing plan. Do not be pushy or single-minded when you do this; contribute to forums that relate to your website’s focus and your own interests. If you can forge connections with potential customers that are interested in what you provide they will more than likely come to your site.
If you want to achieve a great following, try to market your business on Twitter. This tool is fantastic, as it allows you to upgrade your presence in the industry and communicate important promotions and products that you may initiate. Twitter is also free, eliminating excess costs on marketing plans.
As stated in the beginning of this article, internet marketing is a great way to target and reach consumers all across the world. New consumers will help to build your companies revenue and allow you to to rake in higher profits than you would with standard advertising. Apply the tips from this article, and you will be on your way to increasing your profits from internet marketing in no time.