Download HubSpot’s Official Social Media Content Calendar Template [FREE RESOURCE]
Maximize your reach and get more bang for your buck by building an effective and efficient content marketing machine. Here are a few ways to get started in 2023!
• How to Create a Great Social Media Strategy Plan in 2023:
• How to Create a Social Media Calendar to Plan Your Content:
📔 Grow Your Career and Business with HubSpot Academy:
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
• Social Media Marketing Course:
• SEO Training Course:
• Inbound Course:
• Inbound Marketing Course:
• Email Marketing Course:
• Inbound Sales Course:
• Taking your Business Online Course:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
Creative on social media is a Cornerstone of brand building today Creative on social media is where you Engage sell and solve it's where Brands Today are built but it's also often Expensive and time consuming so how do You justify your spending when you have A tight budget let's talk about how you Can make your content marketing machine Do more for less less cost less time and Less ah we were supposed to do that Yesterday did did we send that out you Want to spend more time developing great Content that enhances your brand while Knowing it's being shared far and wide Right okay so let's see how you can fire Up your content marketing machine number One you need quality content on repeat To win Authority online nowadays you Need two things consistency and content That's packed with value for your Audience one of the best ways to start Building your plan is establishing Topics of authority and channels you Want to share in you can build a Content Matrix that Maps out what you'll be Talking about and how you'll frame each Piece of content that way when it comes To the creation process you've already Laid out the themes topics and formats You can use and can jump straight into Making content your audience will love Let's say you're an online retailer who Sells rare and one-off pairs of shoes
How do you set the parameters around the Kinds of content you want to make and That your buyers will find valuable First you need to lay out your areas of Expertise the things you can share That'll improve your audience's Knowledge about buying rare shoes for Example you may have a lot to say about Shoe maintenance checking authenticity How to Value appropriately what's in Style now Etc et cetera et cetera these Are all things that you know about and That a buyer will likely want to learn More about check once you establish These domains of authority you can lay Out how you want to explore them let's Take shoe maintenance what's the most Valuable approach to helping your Audience understand how to take care of Their new shoes as the subject matter Expert you should figure out the most Appropriate ways to distill that Information that could be myth busting How to's how not to's and listing the Best products as you populate your Content Matrix with different topics and Formats you'll find yourself with a Resource packed with value for your Audience and that reduces the time you Need to spend noodling on new ideas oh And the content Matrix is also really Useful for keeping your resources in Check laying everything out will make Sure your Ambitions fit with what's
Actually available to you and if there's Anything that makes senior stakeholders Go weak at the knees it's doing more for Less so you've now established the Content buckets that will inform your Creation process let's take a look at How you can share that content far wide And easily number two think small Valuable content often has a long shelf Life if you've ever said something worth Sharing you need to get it in front of As many people as possible you need to Develop content that can be repurposed And connected the best way is to create Long-form content I'm talking about Videos blogs LinkedIn posts insta Captions or podcasts that you can break Down into micro content there are three Big reasons why you should do this one It's resource efficient meaning you'll Cover way more ground with way less Effort two it boosts relevancy sharing Content that's optimized for multiple Platforms and formats gives you a much Better chance of putting super relevant Content in front of a particular Audience segment and three it creates Built-in amplification spreading your Idea helps envelop your audience micro Content gives you that sense of Omnipresence and credibility that that You're a serious player which you are And that you have something to say That's valuable which you do so why do
You need to start with long-form content Why not go straight to micro because Long form builds up trust faster it's More comprehensive the consumer spends More time with you and builds up that Initial level of trust that you need to Continue engaging with them and you Probably only need one or two Big Rich Content pieces to create the micro Content you need if you don't have a ton Of resources like a video editor social Media manager content writer Etc you Likely don't have the time to create Loads of micro content so create bigger Chunks just make sure that they're Packed with value and finally number Three and my personal favorite work Smarter not harder micro content saves Time versus entirely new content from Scratch oh and if you need help planning When you do this you ease the burden of Having to constantly post new material And you don't need to have 1 000 content Ideas every single week for example you Can screenshot tweets that can then be Used as Instagram carousels Take podcast Snippets or YouTube clips and turn them Into Instagram reels create chapter Markers on YouTube videos so people can See what gets talked about and where Then turn these into YouTube shorts tick Tocks and Instagram Clips you can build Compilation videos by splicing together Micro content that's thematically
Aligned see that's not so hard right you Can then use the time you save to create Native content platforms like Instagram And Tick Tock prefer content created on Their apps native content is also a Prime opportunity to capitalize on Trends which can lead to huge spikes in Engagement there's no denying that Building a powerful content marketing Machine takes effort when it comes to Execution you need to figure out how to Do more with less and you need free time To develop the Prime Cut content you'll Need to add value to your brand Perception if you follow these steps You'll direct your efforts into the Areas that really move the dial you'll Produce high quality content share it With as large of an audience as possible And consistently repeat the process You'll reap the rewards over time and Before you know it you'll be churning Out valuable content for a growing Audience that's hungry hungry hungry for More and remember we've designed a free Social media content calendar to help You develop share and track your social Content all in one place the link is in The video description your audience is Out there waiting including this guy Can't wait to see what you do how do you Get the most out of your content drop a Comment below and share your favorite Tactics with the community and as always
Don't forget to subscribe I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
Making The Right Internet Marketing Plan With Help
Whether your business is conducted wholly online or not, internet marketing is an important part of corporate advertising in this modern, technological age. It is the most effective way of making sure the world knows of the products you have to sell or the message you want to be heard. Here are some ways that you can use this technique to its best advantage.
Every time you send an email, make sure that the signature at the bottom has your name, the name of your business and your web address. This is a helpful tool for anyone who would like further information or a quick question they think your site will address for them.
When building your URLs, you should always choose to use hyphens rather than underscores. This is all about how search engines treat your content. When you use an underscore, the search engine basically treats any phrase as one long word. But when you use hyphens, your words are separated because hyphens read as a space.
When using a website to market a product online, you need to be able to view your site as if you don’t own it. As the business owner and website designer, your view of your site might be blinkered. You could be missing obvious problems that can be seen if you try to forget that it’s your site.
A great way to continue internet marketing once you have a database of customers is letting them subscribe to e-mails and there is an easy way for people to sign up for an e-mail house list. Delete any extra fields from the form that people fill out. All you want is their e-mail address and that is pretty much all the information they want to give you as well.
Putting some of these handy hints into practice will expose your business to many new potential customers that might have otherwise been missed. Profit growth through new sales, can be quickly achieved in a short period of time. With economic uncertainty abounding in businesses today, any additional edge your company can have, may just be the key to its survival.