Download HubSpot’s Official 5 Financial Planning Templates & Financial Statement Documents [FREE RESOURCE]
I’m spilling the tea on the 4 things I wish I knew before diving into the wild world of entrepreneurship. Discover why having a solid routine is the secret sauce to staying sane and productive. And spoiler alert: Your income won’t be consistent! Learn how to navigate the ups and downs and keep your finances in check. These days, a great website isn’t enough so find out how to drive traffic and attract clients like a pro. I’ll also go over why turning down certain projects can actually boost your career. Whether you’re thinking about taking the plunge or already on the entrepreneurial journey, these tips will save you a ton of headaches! Don’t forget to like, comment, and subscribe for more insights and fun content. Links to the resources I mentioned are below. Let’s conquer this entrepreneurial journey together!
Timestamps:
0:00 Intro
0:29 A routine is key
1:39 Inconsistent income
3:52 Top of funnel
6:34 Say no
7:22 Outro
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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!
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[Music] This was the most important decision I Made in my career because you see in 2018 I decided to start freelancing as a Product designer full-time and it's been Quite an interesting Journey but no Journey is without its ups and downs Which teach you loads of lessons along The way hey I'm o a designer and content Creator and here are four lessons I've Learned from entrepreneurship in the Past 4 Years lesson one you need a routine not Just a to-do list if you work remotely Especially from home then this might Sound familiar you get to your desk with A cup of coffee jut down your to-do list Super pumped to start work but then You've got a ton of emails and messages To get to that takes a little longer Than expected and before you know it It's meetings you're exhausted looking Back at that to-do list wondering how You lost track of everything creating a Routine and sticking to it is the first Step because you are 100% responsible For your time and how you spend it time Blocking is a time management technique Which is so important because if you Struggle with unfocused execution when It comes to your daily tasks using time Blocking which is simply dividing your Day into smaller blocks for specific Tasks using a calendar will help you
Focus your energy and achieve more Now this is something that I learned From a book called Deep work by Carl Newport and I have been practicing this For years lesson two your income will Not be consistent you see before I Decided to start freelancing I drew up This chart where all the green boxes Represented the months that I would earn An income but then this is actually what That chart looks like while I went from Making this to this in my first 6 months Of freelancing I wasn't expecting what I Call the dry months every freelancer and Entrepreneur knows this all too well It's literally the period before your Next project or sale and could even last A couple of months but here's my basic Strategy for surviving this learn to Create a realistic monthly budget to Manage your expenses and do not increase Your expenses every single time you're Income increases because you need to Start building some sort of savings kind Of like a safety net for when the bad Times come because let's face it it will Come next try to diversify your income Streams now I don't mean getting more Jobs or clients I mean try to pursue Other passive income streams that are Not dependent on client work this could Be selling prints on Etsy starting a YouTube channel or Crea creating a Course to teach people to do what you do
In my case I started making Tech related Videos on social media building my brand And even started a YouTube channel as Well learning to film and edit my videos Opened new doors for me personally Basically all I'm saying is don't put All your eggs in one basket now if You're trying to wrap your head around Managing your own finances I've got you I recommend checking out these financial Planning templates from hopspot it will Not only help you manage your own Finances but also your business finances All in one spot and I know I get it Managing your own finances especially by Yourself can be really daunting so these Templates are designed to help you take Control of all of that so if you're Interested I've left a link in the Description below lesson three create Your top of funnel if you want to find Clients they need to find you and see Your work first right that's where Having a really good website comes in But then it's 2024 and websites or Landing pages aren't just enough anymore You need to drive traffic to them now You have a little more time to build and Expand your community online stay Connected to more people tell your story And share more about your business and Products to drive more traffic to your Services if I'm being honest none of This is easy but sharing valuable
Information through your favorite social Platforms is a great way to establish Your knowledge within a specific Industry when I first learned about the Top of the funnel strategy this is what Mine looked like you see I wanted to get People all the way from here to here Because this is where I'd actually start Making some cash but before anyone can Trust you enough to work with you They've got to see that you actually Know what you're Doing hey everyone it's Jake I'm the Supervising producer on this channel and I'm glad you made it to this part of the Video that was oay she's one of our new Contributors and I'm incredibly excited For you to meet everyone else as well as You can see things are starting to Change on the channel and with some help From our good friends at LinkedIn we Incredibly excited to share Masters in Marketing a new vision for HubSpot Marketing that you'll see on fold here Over the next couple of weeks now I've Got something a little special for you If you're a B2B marketer you know how Difficult it is to measure the impact of Your campaigns from realtime analytics To attribution reporting LinkedIn and Its trusted Partners like HubSpot are Transforming how you measure and Optimize marketing efforts throughout The entire funnel one thing that stood
Out to me is the power of the revenue Attribution report you can now sync your CRM data to see the direct influence of Your LinkedIn campaigns on sales this Level of insight helps you identify high Impact campaigns to enhance all of your Marketing efforts check the link in the Description for their most recent ebook To see how marketers at businesses of All sizes are measuring the ROI from Their campaigns now let's get back to The video your website YouTube channel Podcast newsletter or social profiles Are multiple channels to reach potential Clients and you don't need to start all Of them all I'm saying is leverage your Favorite social platforms or at least The ones that you're comfortable Creating on your next client could be Watching or reading you never know Lesson Four learn to say no I know this Might sound crazy considering that it is Pretty much the opposite of everything That we think we should be doing but let Me explain turning down projects that do Not serve your goals are so important to Helping you save your time and energy For that that one project that will pay More and is super exciting as well Imagine you are working on all those not So great projects then you wouldn't have The time to work on that one project That is interesting rewarding and has The potential to help you build a
Meaningful and long- Lasting Relationship with your new clients I'll Be linking some things that I mentioned In the description below so that you can Get started on the right track to your Freelance Journey all right that's it For this video and I'll catch you in the Next one [Music] [Applause] [Music]
Simple Tips To Make Your Internet Marketing Strategies Work
Making up a business plan for your internet marketing business is a great way to get started. If you have already done one, consider adapting it to work with the helpful tips and advice that are included in this article. You are sure to see some improvements in the way that your business is working out for you.
A great tip to help you market yourself on the internet is to create your own profile on a developed community network site. Simply fill out your work history and get in touch with potential employers. It’s one of the best ways to network professionally.
One of the most important things to do if you are looking to market your business online is to put its name everywhere. I don’t just mean on google. I mean put it on google, bing, yahoo, and any other reputable search engine you can think of. The upfront cost might be larger than you’d expect or hope for, but the pay off in vastly increased clientele will make it well worth it
Get backlinks. These types of links that go back to your site from other sites are some of the best ways to get search engines to notice you and rank your website highly. The more backlinks you can get, the better for your business. Work on getting 5-10 new backlinks everyday and watch your sales rise.
Almost always it is advisable to respond to users who reach out to your brand on your online properties, such as your Twitter account, Facebook fan page or brand website. Not responding may make users feel ignored, in other words like you could care less about their feelings and/or questions.
As it was stated in the beginning of this article, a business plan must be developed to run a successful internet marketing business. You can use all of the included tips and advice in your marketing plan and they will help you to increase the profits that you see from all of your hard work.
