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So I’ve been looking into my crystal ball to see what business and marketing trends are going to deliver the best results this year and I’ve come across some things that are pretty obvious
…and others that are making me rethink my entire marketing strategy.
So let me show you what I’ve found, and what I believe are going to be the best business and marketing strategies to invest your time, money, and energy
🚀 Get FREE access to “The One-Page Marketing Cheatsheet” here:
So, let me show you how it’s done.
#marketing #digitalmarketing #marketingstrategy
***PS – Whenever you’re ready, here are the 2 best ways I can help you…
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2) Join The Digital Marketing Academy here:
So I've been looking into my crystal Ball to see what business and marketing Trends are going to deliver the best Results this year uh that's a baseball And I've come across some things that Are pretty obvious and others that are Making me rethink my entire marketing Strategy like how some people claim that Robots and artificial intelligence are Trying to take over the world I'll keep You warm and safe in my people's Zoo While new technologies like chat GPT Have burst onto the scene and made quite A commotion that doesn't mean that Artificial intelligence is trying to Take over the world right well let's Find that out now in this special Episode of what's hot what's not what You should be doing but might have Forgot starting with Trend number one The rise of the personal brand let's Play a game and take three relatively Well-known people all at the top of Their respective fields in order to see If you can guess what they all have in Common first Elon Musk the outspoken Owner of Tesla SpaceX and now Twitter Next Kylie Jenner who became a Billionaire at the age of 21 through her Company Kylie cosmetics and finally Bill Nye the Science Guy scientist educator And defender of the bow tie well if you Happen to see the title of this section Just a few seconds ago then I'm guessing
You already know that the answer to the Question of what they all have in common Is their personal Brands but more Importantly is how they've used their Personal Brands to help them achieve Their goals by creating and sharing Content around their ideas and insights And stories and behind the scenes Glimpses into their lives beliefs Activities and missions and that my Friend it's powerful stuff especially in Today's age where the general public has Become more skeptical and cynical than Ever before about big Brands and big Businesses and giant faceless Mega Corporations but I hear you what if you Don't want to be on camera all the time Sharing your deepest and innermost Secrets Or you hate the idea of broadcasting Every single minute of every single day For the whole world to see opening Yourself up to judgment and to criticism And to just plain old mean comments Well I've got good news you don't have To share it all because there's another Way a better way so let me walk you Through that now you see there's a lot Of misconceptions and bad advice out There about what it really takes to Build a solid and successful personal Brand I'm talking about the advice to do Everything and be everywhere and to Expose every single part of yourself at
All times no exceptions But none of that is true anymore if it Even ever was and there is no One-size-fits-all approach to creating The perfect personal brand because Spoiler alert a personal brand is Personal which means you get to decide What you want to share and what you want To talk about and just how much you want To open yourself up for example you may Not know and may not care that I'm Married with four kids and have a dog Now I enjoy long walks out in nature on The beach or through the forest and why The reason that I work so hard is Because I'm trying to justify my value As a human being to myself and I'm also Deathly terrified of ending up at the End of my life looking back and having This feeling that I didn't fulfill my Potential and I wasted my entire time Here on the planet oh I've uh I've said Too much that said if sharing that kind Of thing is your jam then go for it the Big takeaways here though are that Number one building a personal brand is One of the best things and one of the Most valuable assets you can have as a Business owner an entrepreneur a Marketer or a Creator and number two It's okay to stay in your lane and talk About things that your comfortable with That you enjoy talking about and most Importantly of all things that by
Sharing enable you to help more other People help more other people help other More people help other more other people Because that's the name of the game Because the more value that you provide And the more people that you provide it To the greater that you will be rewarded In exchange it's just how things work It's kind of like a universal law I've Got another important Trend to share With you later on in this video that's Going to give you specifics on exactly What kind of content you want to be Making to build your personal brand so Make sure to stick around for that next Though is a trend that you're definitely Going to want to double down on right Now and is something that has the Potential to turn your side hustle or Your startup into a six-figure business Your six figure business into a seven Figure business or your seven or eight Figure business into a billion dollar Global Empire so let me share that with You now alright that last game we played Together was fun so let's play another This time see if you can guess what the Hustle worth 27 million dollars morning Brew worth 75 million dollars and Agora Publishing worth a jaw-dropping 1 Billion dollars all have in common well If you guessed that they were all Newsletter businesses then you guessed Right my friend and as big and
Impressive as numbers like 27 million And 75 million and 1 billion dollars Actually are this really shouldn't come As a surprise after all newsletters are Still one of the top ways that people Like to get information here from Brand Stay connected and engage with Interesting people and content and it Makes sense from a business perspective Too first off as great and as powerful And as important as having a solid Social media marketing campaign is it's Also kind of like building your house on Rented land in that neither you nor I Own YouTube or Facebook or Instagram or Tick Tock unless there's something You're not telling me so these platforms Are free to do what they want whenever They want whether through an algorithm Update a policy change or a complete Overhaul of the entire platform next When it comes to cost-effective Marketing strategies that are able to Deliver just a whole boatload of returns Well email marketing is one of the Cheapest strategies to get started with And often reports a positive Roi or Return on investment of 38 to 1 meaning 1. 38 back not a bad deal and finally Starting an email newsletter is one of The easiest marketing strategies to get Started with especially when compared to Say something like building out an Entire marketing funnel or running a
Complete paid advertising campaign and All of that is why I'm happy to get to Introduce you to the sponsor of today's Video get response whether you're just Getting started in marketing or you've Been at this whole business game for a While now and are looking to build more Advanced marketing campaigns get Response can help get responses in email Marketing and marketing automation Software that helps marketers and Business owners create automated Marketing and email campaigns and save a Whole lot of time doing it by automating Repetitive tasks and letting the Software do the heavy lifting for you For example with get response you can Create an entire customer Journey Directly within the tool and you can Deliver hyper personalized messages to Leads because of automated lead scoring And tagging you can create sign up forms And pop-ups which will allow you to turn Your website visitors into leads for Your business you can save time and Resources by using pre-built workflows For your campaigns or if you're a bit of A control freak like I am well you can Build your own custom automations from Scratch not only that but you can also Send automated emails to all new Subscribers and nurture them with Relevant offers and create conversion Funnels that put all of your marketing
Efforts on autopilot so how much does it Cost then well with get responses Freemium plan you get everything you Need to get started including email Marketing a landing page signup forms And pop-ups all for the one-time low Price of completely free so make sure to Check out the link in the descriptions Below right after this video and with That said let's dive into this next Trend now which is all about Automation And using the power of AI and a little Bit of strategic thinking to free up Hours from your day well at the same Time getting you far better results When it comes to marketing automation There is almost no limit to the number Of things that you can automate in order To get them off your plate or to get Them done faster of course there's the Obvious things like automatically Delivering digital downloads sending Email newsletters and drip campaigns or Following up with new leads new clients Or new customers but there's also some Pretty snazzy pants things you can do to Really take your marketing to the next Level for example you can automate chat Bots on your website or social media in Order to help guide new visitors and Leads in the right direction and you can Automate the writing of these messages Through software like chat GPT you can Automate things like lead qualification
And Lead scoring in order to figure out Which prospects are engaging with your Content and worth reaching out to and Which ones are taking your stuff and Putting it straight in the trash and you Can even use AI powered avatars to act In your place just in case you want to Take a break and go grab a coffee or Something hey my friend Adam here and Today I want to talk to you about Marketing okay that last one was a that Was a bit creepy the point is though if There's a competitive or boring or Mundane task in your marketing the odds Are pretty good that someone out there Has figured out some kind of automated Solution in order to take care of it for You automatically which in turn gives You more free time to focus on what Matters most like creating more content And becoming a media machine which is The subject of the next Trend and the One that I'm probably the most excited To talk about so let's dive into that Now last year we saw the rise in Domination of what we now know as short Form vertical videos now the name short Form vertical videos is a bit of a Mouthful so I've been working pretty Hard to try to come up with a new name For them but so far nothing seems to be Catching on how about shorties no Maybe Verdes no I know how about shorticals
On the bright side though whatever you Want to call them one thing is clear These things work you can find them on Facebook and Instagram as reels on YouTube as shorts and on Tick Tock as Tick tocks and if I was a Gambling Man I'd be putting all my money on the other Social media platforms making space for These shorties in the coming months Still no hey Of course like all things there is a Right way and a wrong way to do this so Here are a few quick tips to help you Get the absolute most from your shorties First keep them well sure aim for around 15 to 30 seconds to start with and see How those work for you before trying Longer 30 to 60 second videos next do Everything you can to make it as Engaging as possible right from the very First second and don't let off the gas Until the video is over this also means Making sure not to let your video slow Down at the end but keep things rolling Right up until the very last second to Avoid having someone leave early when They sense that the good stuff is over Also add interesting captions along the Way not just the words you're saying but If there are other words or pictures or Emojis or elements that you want to draw Someone's attention to this kind of Content likely isn't going anywhere Anytime soon so spending a bit of time
Watching others content looking at Trends and hashtags and topics and music Is going to go a long way and could pay Off for months or maybe even years to Come and to help you get even better Results not just from your shorties as Well as all your other marketing I've Linked up a video right here with some Of my best marketing tips tricks tools And strategies to help you make this Your best your own business yet so make Sure to check that out now and I'll see You in there in just a second
Are Internet Marketing Automation Services Helpful Or A Waste Of Money?
There is a big market for items on the internet. Go to any well known selling sites to market them. Follow the step-by-step instructions to list an item. Generally, you will need to post a digital picture on the site with a description and contact information. Then you are ready to go into business. Follow the tips provided to get a good start!
Every time you send an email, make sure that the signature at the bottom has your name, the name of your business and your web address. This is a helpful tool for anyone who would like further information or a quick question they think your site will address for them.
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Get your credits when they are due! Some websites don’t consider all the sales you may help bring them from mediums other than online. Make sure you find a company that is willing to pay you for all the revenue you bring to them, regardless of the method used.
Understand the industry that you are in and examine the strategies of other companies. This will help you to gauge what is working across the board in your industry, and what you may need to do better to attract new clients. Take good notes on the information that you find and implement the internet marketing strategies that are working for your competitors.
Now, are you ready to get started? While it is easy to get listed, you will find that the competition is enormous. So, try to distinguish your item in some special way. Target a particular occasion or event: newborn baby, weddings, or graduations for instance. Apply the tips provided to make your place in the market!