With the right plan in place, cold emailing is a marketing method proven to increase sales leads and grow your business. In this video, we’ll take you step-by-step through some of the best cold email strategies and offer game-changing tips on how to write your own effective cold emails based on these tactics. By the end of this video, you’ll learn exactly how to warm up your cold outreach to maximize open rates and ultimately close more deals!
What You’ll Learn:
• How to write compelling subject lines
• Expert tips on creating personalized messages that address key pain points
• Delivering stellar calls to action
• Actionable insights for understanding your prospects and delivering value
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Are you cold emails failing there's a Reason for that most cold emails are Perceived as spam but nobody plans to be Spammed they just failed a plan but Don't worry in this video I'm going to Show you how to fix that by crafting Compelling subject lines addressing key Pain points and delivering Stellar calls To action so you can maximize open rates And ultimately close more deals let's Get started one of the most important Parts of any email is your subject line Not only will it determine if someone Will open your email but also if your Email will be delivered in the first Place the most effective subject lines Are personal promotional short and Engaging they often spark curiosity add Value offer Insight create a connection Or ask a question to give people a Reason to read further like feeling Overwhelmed let me help then share how Your product or service can lighten Their load or Tori at HubSpot loves us And thought you might too as an extra Bonus include a personal lies testimony Or have them introduce you in the email As for Lane we recommend you use no more Than 41 characters and those less than 16 characters have significantly higher Open rates in fact personalized subject Lines increase email open rates by at Least 50 percent and using merge tags to Personalize your subject lines with your
Prospect's name or company name keeps Your email from coming office spammy Salesy or to generic if you don't know Much about your prospects then some Googling can give you a LinkedIn profile YouTube channel relevant blog posts or Company News and Press releases you can Use to start a conversation but be Authentic so that you've done your Research to give them a reason to keep Reading for example Tori your YouTube Host was the real deal you can also test Your subject lines to help you Understand what appeals to them what Triggers their curiosity and what Motivates them to actually take action a Great way to do this is by using a free Tool like subject line This tool helps You improve response rates and avoid Common pitfalls such as spam triggers Cliches or typos to get started just Head to the website and type in your Subject not bad and here you'll see Alternate suggestions if you want to Change of the tone depending on your Reader's personality now your subject Line may earn you an open congrats great Job but it's the first sentence that Takes them from no thanks I'm good to Maybe I should you want to make your Prospects feel like you know them Already here's where adding a higher Level of personalization can go a long Way and I don't mean customizing and
Spending hours on each and every email Instead start with a template segment Your prospects then customize the Sections for each one I'll show you how To do this using a proven structure a Solid framework that delivers on your Subject line a successful cold email has Four parts your personalized first line Of what's in it for them benefit or Solution a soft call to action and a Credible email signature you have mere Seconds to convince a total stranger to Read your email your intro is a perfect Place to use Simple connectors and Attention Grabbers that show the Relevance of your message now on to the Benefit or solution here's where you'll Take your subject line and personalized Intro forward to show what your prospect Will get from actually reading your Offering for your call to action you Soft ctas like thoughts on exploring Further or would it be worth learning More and don't forget to add a credible Email signature this is the last Impression that you will leave on a Prospect so make it count it should act As your business card and include your Name job title phone number company name And website and physical address that Means street name postal code city and Country name this complies with the gdpr And hand spam act and lets email Providers and Prospects know your real
Business you can start with our free Sales templates for more inspiration These templates will help you save time Find new ways to reach out to prospects And send emails that actually convert Just remember these templates provide The structure then you move it forward With a highly relevant message your Company is unique your prospects are Unique you want to be sincere Trustworthy and offer up real value when It comes to cold Outreach keep these Three gold standards in mind number one Is to edit the from line it shows your Prospect exactly who sent the email and It matters remember you are a complete Stranger consider who your prospect Would be most interested in hearing from Would it be Tori Tori Bullock Tory Bullock marketing manager Tori at HubSpot Tori Bullock and hookspot you're The one who knows your prospects best so Pick one that matches the tone of your Email in Gmail click settings in the top Right then see all settings click Accounts and import under send in email Click edit info into your from name then Click save changes number two the often Overlooked and underappreciated snippet Carefully crafting the sneak peek can Have a huge impact on your open rate Most email programs display a short Preview of the email's contents next to Or below the subject line but how it
Pulls this content depends on the one You're using and your prospect's inbox Settings most have a field you can fill In that will add it to the code of your Email but if yours doesn't some let you Add it at the top of your code right After the tag you can use them to insert A call to action spark curiosity add Urgency offer additional value or draw Attention with personalization if left Blank it can default to an error message Like this now any message that doesn't Offer clear value whether it's dishonest Or simply targets the wrong person is Spam so to take your cold emails from Being hated to celebrated you need to Target the right people and reach out Only to those who fit your buyer Personas for those that don't know buyer Personas are fictional profiles of your Ideal customer based on their Demographics goals challenges pain Points and motivations they help you Understand who you're trying to reach What they need and how you can help them Even the most engaging subject lines Personalizations and Rule following will Not convert if you're targeting the Wrong audience this is the most crucial Factor if we want our cold emails to Bring us positive replies that start Valuable relationships okay so HubSpot Gets a lot of cold emails in our inbox But one time we got a pitch so good that
It inspired even us to take action so Meet Brian Harris founder of the video Fruit blog why was his email so engaging And convincing okay so a few things First off he did his research he'd been Reading HubSpot content for almost two Years and newest as well as anyone can Without actually meeting this carried Over into everything he wrote he knew Our brand we're conversational we're Casual and fun so Brian mirrored that His normal conversational tone made us Know that there's a real human on the Other end he knew our peers we're big Fans of kissmetrics so the fact that Brian had actually worked with them Really caught our eye he knew our needs At the time of that email we didn't have A lot of video by doing his research he Knew our pain point and offered a Potential solution he kept it short and Direct Brian introduced himself showed Us what he could offer and asked us if We were interested bam he went the extra Mile to offer value Brian created a Custom minute long sample on the type of Video he'd create for us that's a lot of Effort for potentially zero payoff but Because the topic was relevant and Production value was spot on we were Sold the goal of a cold email is not an Instant conversation but building a Relationship to warm those leads up Little by little this way when your cold
Email lands in their inbox it doesn't Feel cold at all it's actually pretty Warm and fuzzy and to help you get in Front of your prospects and move them to The next step remember to download our Free email sales templates save time Build credibility and send emails that Actually convert I'd love to know what Your favorite code emailing tip is so Drop a comment down below and don't Forget to like And subscribe if you Found this helpful and want to hear more Until next time bye-bye I can find this client info have you Heard of HubSpot Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
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