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Your website visitors are forming their opinion of your business in the blink of an eye.
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In this video, I’m sharing all the details on what exactly makes or breaks someone’s first impression about your business. And how to succeed where your competition is likely failing.
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This is a blink about 50 milliseconds And that's roughly how long it takes Someone visiting your website to form Their opinion of your business sure Everything about your website from its Design to its loading speed has a big Impact but one of the key factors in Determining whether a potential client Sticks around isn't what your website Looks like But what it says it's not about clever Phrasing and super polished messaging Either it often comes down to a simple Question is your website's content Specific enough to make an impression so Let's back up what does it mean to be Specific in short it just means you get Really precise with your language so you Can cut through the digital noise the More specific you are the more your Words are going to lure people in almost Like a zoom in effect and why does it Work well the answer is surprisingly Simple and it comes down to basic Internet behavior let's call it reading Versus scanning the average person Actually reads your website only about 16 percent of the time and this might Sound crazy low but according to Research web users aren't reading the Way you imagine they would if you curl Up with a good book that's reading but On your website people are quickly Skimming around with a goal in mind
Maybe they're looking for a great house Cleaning service maybe they need the Name of an exterminator in their area or Maybe they're browsing product reviews Before they buy a stand mixer whatever They're doing it all boils down to one Thing info Gathering and now that you Know your site visitors are looking for That is a huge opportunity for you to Lean into it and succeed where all your Competition is very likely failing so Here are three ways you can get hyper Specific on your website and catch the Attention of all those skimmers Headlines are key when it comes to Skimming a website for quick answers and They're a great opportunity to put Something relevant front and center the Best headlines are really specific to Your business so how do you write a Great super specific headline it's Probably going to be easiest here just To show you a few examples of what's bad And what's good so don't write Testimonials when you can write why People love our dog sitting service Don't write about us when you can write Why we're obsessed with keeping your pet Healthy you know client testimonials is Accurate but boring you know why people Love our dog sitting service is vivid And descriptive it tells people who you Are it hints that the enthusiasm your Clients have for your business yes it's
Only the difference of four words but That's the power of specificity and Being specific doesn't just liven up Your headlines either it can get more of Your keywords into those all-important Header tags for search engines too Win-win and if you're at all Unsure how To get your headline lines and let's Face it every other part of your website Dialed in just right I am opening the Doors to my signature program the Profitable website launch pad next week For five days only so this is the only All-in-one training program to not only Get your messaging perfect so you can Start converting more site visitors into Paying clients but I'll be virtually by Your side every step of the way all the Way through actually creating your new Site so it's live and online in just a Few weeks with no code whatsoever so Just head over to westmcdowell.com Launch to get all the details now back To it Foreign If you've ever read a headline in a Website like this one or this one and Your eyes just kind of glaze over it's Probably because you've heard it all Before and cliche isn't really Interesting because theoretically they Should work you know every cliche Started out as a good idea at one point The first person to write that you have
To read between the lines honestly had a Pretty good metaphor on their hands but Here's the thing cliches are by Definition played out scanners ignore Them and readers just roll their eyes so Let's look at an example here the Apple Website so apple has a section on its Website where it advertises the Apple Card you know it's a credit card that You can get directly from the company if Apple's copywriters have used a cliche They might write a headline like apple Card spend more earn more on the surface That sounds like a pretty good headline You know everybody wants to earn more But it's wording that we've all heard Before from just about every credit card Company that came before rendering it Practically invisible but in instead Apple ditches the cliches and focuses on A really specific numerical benefit to Using their card Apple card get up to Three percent daily cash back with every Purchase that's not a slogan that's an Actual promise but you know that's Apple So how to overuse cliches work Themselves into your typical Small Business website ironically enough it Usually happens when you try to talk About what makes you so unique how many Times have you seen a business say Something like customer satisfaction is Our top priority the problem is that Phrase has been overused to the point
Where it just doesn't carry much weight Now compare that to we guarantee a one Hour response time for all customer Support requests so that your issues Solved fast that's better because it Actually says something right or what About a catering business who says we go The extra mile compared to Beyond simply Delivering delicious professionally Prepared meals we work closely with our Clients to tailor our menus to the Dietary preferences and restrictions of Their guests ensuring everyone can enjoy Their meal or my personal favorite the Digital marketing agency who claims We're the leading provider how about we Rework that one to we're known for our Creative projects that boosts our Clients website Visitors by 35 on Average within the first three months And speaking of numbers let's talk Digits a study founded in the world of News using numbers increases story Credibility and this doesn't just apply To the news so in other words the simple Act of dropping specific numbers will Make the statement itself appear more Credible let's take a look at some Examples here so at Dropbox the main Headline doesn't say lots and lots of People love using Dropbox it says join Over 700 million registered users who Trust Dropbox a big difference you know Now Dropbox sounds credible and like
Something we really want to have at Zendesk it Scrolls through several here 0 images along with specific stats that Highlight the statistical improvements That their customers regularly see and It actually works even better if you Don't round your numbers so this is Something that scientists call the Precision bias it just says that people Tend to think that exact numbers are More legit or trustworthy than rounded Up around the down ones it's like when We see an exact number we think oh That's way too specific to be a guess They must have really crunched the Numbers you know makes it feel much more Solid and believable but what if you Don't have specific numbers you know Just start Gathering them sooner the Better ask previous clients about their Results what tangible benefits can you Take from them and quote on your website Or just research statistics that are Commonly found in your Niche and adding Numbers doesn't just add specificity it Lends credibility to any claims that you Make and for all the specificity to do Its job best you actually need to put it All in the right order from top to Bottom to make a real airtight case for Your business and luckily it's a pretty Worked out formula that you can totally Steal so I made this video showing you The perfect homepage section by section
And what each needs to include to make Sure you're not only remembered but Chosen out of all your competition so Click right here and I'll show you the Whole thing
Expert Advice For Learning The Internet Marketing Ropes
If you want to make a few extra bucks, then maybe internet marketing is for you. When it comes to internet marketing, a lot of people find interest in it, but few actually try it out because of the lack of knowledge. If you want to get started, then use the tips in this article to serve as a starting point in expanding your knowledge about internet marketing.
Building a good reputation with customers is vital in internet marketing. The Internet is above all else a tool for people to communicate with each other. Customers satisfied with a particular website will mention it favorably all over the Internet. Conversely, dissatisfied customers will register their displeasure far and wide. A good internet marketing plan looks to maximize the former and minimize the latter.
To make more sales, you should target your customers carefully. Advertise products related to your website. Think about what kind of people would visit your website, and what kind of products they might be interested in. Choose products that you can actually sell and target your audience carefully when advertising.
Create a MySpace page, which can help get the word out on your company. Try to friend as many people as possible, as their friends will be able to view and access your page as well. Keep your page as neat as possible, highlighting the services and advantages that you provide to your customer.
One frequently-overlooked internet marketing strategy is to write a blog about your business. Because customers like to hear about good news and success stories, consider creating an entry about how your product has helped a particular client in his or her life. Introducing a new product? Create an entry devoted to showcasing this product.
Having acquired a reasonable amount of information on ways to be successful when it comes to internet marketing, you’re going to want to start applying the knowledge you learned. The only way to be successful in this subject is if you actually try. It’s the only way that you will ever make progress.
