If you’ve been feeling like you’re missing out on Instagram and not quite hitting the mark, this is the video for you.
With this three-part Instagram strategy, you’ll learn how to create a presence that not only attracts more customers, but closes deals like never before.
And to make sure you’re getting the best of the best, I’ve enlisted the help of the Queen of Instagram herself, Jasmine Star. Follow Jasmine on Youtube:
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In this video you're going to learn the Exact three-part strategy to putting Together a customer attracting deal Closing Instagram Sales Machine this Overall system has everything worked out Inside of it it's going to help you be Discovered by more and more prospective Customers every day it'll help you get Through to them with repeated exposure Which builds trust and credibility and Best of all there's a built-in mechanism To actually turn all that attention into Dollars on the back end and to help me Unlock the secret to getting all those Leads clients and sales using Instagram I've enlisted some help help in the form Of queen of Instagram sales strategy Herself Jasmine star so Jasmine why is Instagram the platform that you chose to Build your sales machine on there's a Kind of like a secret Has It Hampshire people 's attention best And so if you are going to just choose a Particular platform you're going to want To choose the platform that has the most Stickability that keeps people there the Longest and Instagram has been serving Like hit after hit of keeping people's Attention every type of content creation Which would be short form video stories That disappear in 24 hours Things that live exist on the feed a Live broadcast component messaging that
Is getting more and more personalized Now I know Tick Tock offers a different Set of values but collectively as a Whole I still would bet on Instagram so This Instagram Sales Machine all starts With uh your irresistible offer but what Makes an offer truly irresistible anyway Sports Illustrated articulated this idea Better than any other company I've ever Seen and they're probably one of the First founding forefathers of an Irresistible offer now during the like 80s they were really trying to push Their subscriptions and they were having A hard time so this Magazine Subscription was their offer but what They needed was an irresistible offer in Addition to what they offered to not Make somebody make a decision in general But to make a decision there and now so Sports Illustrated test is an idea of an Irresistible offer and what they came up With was a football telephone oh the McDowell family absolutely had that Football phone I know it all too well Okay so yeah I mean this is like it's It's it's it's famous and Infamous all At the same time so what happens was Sports Illustrated saw a massive spike In magazine subscriptions not because of Just their offer but in order for in Order for somebody to get the phone They had to do it within a set time Period while supplies last all of those
Things contributed to what made that Offer irresistible that empowered Somebody to make a decision not just to Buy but to buy right then what you want To do as a business owner is try to the Best of your ability to come up with an Irresistible offer that would get Somebody from not just making a decision But making a decision right then so if We were to use an example of let's just Say a family photographer a family Photographer's offer is photography Services and or photographs from the Session great but what's going to make a Family book a family photographer right Then and there could you for a limited Time let's say during the holidays a Family photographer says if you book Before this date and book this Collection well then I'm going to Include a hundred designed Christmas Cards and pre-address envelopes but They're limited you must book by this Date and it's while supplies last all of A sudden somebody's being forced to make A decision of not yes but yes right now And by the way your irresistible offer Doesn't have to and honestly shouldn't Run all the time if it did it really Wouldn't have the urgency that it needs So think of a few different promotions Bonuses or discounts that you could Throw into the mix like three to six Times a year I'm a big advocate of set
Adding promotions a promotion could be Anything from I'm launching a new Podcast to a limited time sale to a Holiday driven thing or an incentive for Like a friends and family anything That's going to give you a reason to Talk about your same business in a new And different way so when we talk about Making an offer and adding an Irresistible offer we do that within a Specific promotional period this is when We're going to see a spike with strategy For sale and since it's so easy to get Tripped up here on choosing a less than Irresistible offer I asked Jasmine so What's a bad idea that people generally Have that isn't actually an irresistible Offer a bad it would be more of the same Thing you're offering so I'm a family Photographer normally a session comes With 50 photos but if you book before This date you get 75 it's kind of like I'm still deciding on the same thing but Just more and sometimes people don't Value up sometimes people don't look at Value as in more they they value Something that is in addition or Different and Instagram moves pretty Fast which is why it's super important To be incredibly clear on what your Offer is and how it can help alleviate a Pain point or help them achieve a result That they want once you've got your First irresistible offer clearly defined
It's time to move on to part two your Instagram sales funnel for this stage You're going to be creating regular Content in a really smart strategic way Not just posting some random stuff and Seeing if it sticks and you can think of This content in two overall buckets in The first you have your regular everyday Value-based content so when we come About creating value ninety percent of The content you should be sharing is all About what does my dream customer need To know need to see or need to hear at This point in time and that comes far Before the promotional period so think Of this value-based content as anything That teaches and forms or even inspires Your most ideal customers the trick is You want to keep it pretty relevant to Your offer so for that family Photographer example you might post About ways to get your babies to look at The camera or five tips for family Photos or poses that they can try you're Trying to reach and help those moms or Dads out there who are interested in Capturing family memories and the second Bucket of content is Gonna Fill the Other 10 of your posts that you'll Mostly run during your promo periods and That content has a very specific purpose First you want to just clearly lay out What the offer is in some of those posts But also what we want to make sure we're
Showing people is things that will Answer their unasked questions oh They're answering something I didn't Actually ask and now I am wiser smarter More prepared to make a decision so what We want to do during this very specific Time frame is answer questions share Testimonials Um clearly and cleanly address Objections what you're trying to do is Have a conversation that feels like it's Two-way but the two ways coming I know You so well I'm going to create this Piece of content so that we feel Connected and therefore you trust me More and you're more likely to make a Transaction than on sale so during a Promotional period when I'm clearly and Cleanly asking for a transaction my Content will be less value driven and More sales driven but we can't always Have sales driven content because if There's no value people stop paying Attention if people stop paying Attention they're never going to see Your sales offer great so how do you get More of your ideal customers to even Start seeing your content to begin with Is it all about hashtags well not Exactly my answer has always been Pouring gas on the floor it's not going To do anything unless you're pouring Gasoline on a fire it doesn't matter What hashtags you're using if the
Content in and of itself isn't fire so Statistically speaking you put out a Post and anywhere from two to two and a Half percent of your organic audience Will see that so because I'm not a Mathematician let's just keep it as Simple as possible let's say you have a Thousand Instagram followers generally Speaking around 20 to 25 people are Going to see that post Now depending on who engages if it shows Your post to say 25 people and 10 people Like it and two people leave a comment Statistically that's great measurement For the algorithm to say well we just Showed this to 25 of Wes's followers That means if we show it to another 10 And people continue to engage in the Same way their engagement is indicating To the algorithm that more people should Be seeing it this is the exact Definition of virality Instagram will Take a post and see how many people are Engaging very high engagement early on Is a good indication that it should show To more people and if they show it to More people and the exact same amount of People or more engage with it it means More people should see it more people Should more people should see it so how Do you get more people to see your Content number one you're creating Content that your dream customer wants To see it is less about your business
And more about what your business does For your followers when they feel Educated empowered and or entertained There was a higher likelihood that they Will engage and once you get that Engagement then it's Off to the Races Thereafter and now's a good time for an Extra not so little tip that'll help you Get way more reach whether or not you Have even one follower right now and That's going all in on Instagram reels Sure you still need to check all those Boxes that Jasmine mentioned to make Sure the people who see her real watch It and engage with it in some way so That the algorithm shows it to more and More people but the reason that I think You should hit this type of post extra Hard is because Instagram is also Hitting it hard they want to beat Tick Tock and all the other short form video Platforms so badly in the race that They're pushing those reels like crazy Which is going to get you more exposure And more chances to go viral a heck of a Lot faster not to mention when you use Video and use it often you'll actually Build a recognition trust and likability A lot faster than you ever could by just Sharing still photos or stuff like this And if you're really trying to build a Robust Instagram Sales Machine like the Title of this video Promises you should Be posting these short videos as often
As you can daily if possible but shoot For at least three days a week and if That scares you or sounds completely Undoable with your schedule I'm telling You it's easier and quicker than you Think first of all these guys can be Incredibly short like 10 to 30 seconds Secondly they don't require a bunch of Editing record right in the app then Just slap a title on it and you're good To go third I'm a big believer in Batching content so write enough scripts To get you through the next month then Record all of them at once like in an Hour or two but all that said don't cut Corners on the quality of the content When you're planning this out remember It doesn't matter if the content in and Of itself isn't fine And I found this really interesting Going through uh Jasmine's Instagram Reels she does include some reels that Are pretty much text only and believe it Or not these are some of her highest Reaching ones so maybe pad your numbers Out by creating a quote or single tip in Text with some trending music and maybe You can do one of these for you know Every five on camera reels that you make Now it's time to actually turn all that Hard work into cash with part three your Strategic close flow now you'll want to Layer in more promotional posts that are Meant to drive sales or appointments or
Consultations all year long remember They should be about 10 of your overall Posts but you'll especially want to use Them during those promo periods that we Talked about you want to make sure that In order for me somebody to make a Decision to within a specific time frame That there are incentives and reminders You want to make sure that the content You're putting out during this Promotional period is reminding people That the offer or the shape of the offer Will disappear or perhaps you have Things that are attached to it like Let's say a bonus let's say doors are Closing let's say limited seats or Limited time value a limited discount or It is something must disappear or be Taken away which causes somebody to say Well I don't want to lose out on Oftentimes people as business owners Want to talk about all the good and People are like great I agree with the Good but when you contextualize it for What do you miss out what do you lose Out on there's this thing of hey what is The opportunity cost for not investing In the football phone not investing in This photography not booking this Business coach not going to this Chiropractor there is something that Somebody loses by saying no we must Remind them during this time and then Give them a specific date as to when
They should make their decision and I Know that social proof is really Important in the closing phase so how Can we use that inserting testimonials That facilitate the promise it's not Enough to say wow this program worked For me the the best testimonials are This is a specific way that this offer Program or product helped me get the Results that I wanted so we're speaking Directly to our followers unstated Desires and saying wow this person knows Exactly what it is I want they help Somebody else achieve a very similar Goal I believe I can do that if I invest And then we remind yes you want to Invest to not miss out on irresistible Bonus close doors bonuses disappearing Buy one get one free things of that Nature so other than posting about your Promotions there's another important Part to this closed flow that we're Talking about and that's actually Closing right and as the kids say it all Goes down in the DMS that's what they Say right yes that's what they say and For a lot of more spammy businesses this Means a lot of cold prospecting and cold Dming strangers just hitting them up for A sale but that's not what this strategy Is all about it doesn't need it because That's what all your posts and reels Have been doing all along attracting People to you so that all you need to do
Is respond to their DMS when they want To know more about your offer often Times if people have questions or They're doubting that's where the DMS Come in and DMS are so powerful in Closing sales because the direct message Speaks directly to them so they feel Known seen and heard and they often will Respond by saying if Wes is showing up For me in a DM to respond and make sure I'm seeing how much more would he show Up once I have transacted on behalf of His business the DMS are a powerful way To close sales and if you want to make Your DM responses even more powerful one Of my favorite pro tips here is to Answer as many questions as you can with The voice memo feature so imagine Following someone on Instagram and You've seen a bunch of their reels and Posts and then you get a personalized Voice response from them it just makes Them feel special and like Jasmine says Seen and heard that little extra touch That honestly is faster to do than Typing out a response anyway is going to Generate a massive amount of Goodwill And boost sales big time so everything We're talking about so far is 100 free To do but once you master the stuff you Might want to start pouring gasoline on A fire so to do that I've got this video Which is going to show you the single Best way of running Instagram ads and
Guess what it's a perfect fit for the Type of content we talked about in this Video so click right here and see how You can use just a little bit of money To to pour that gasoline I'll see you There
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