Harvard professor Gerald Zaltman found that 95% of buying decisions are driven by emotions. So, how do we tap into that?
Enter the value equation from Alex Hormozi’s book $100 Million Dollar Offers. It’s the key to selling anything, and it’s made up of four parts: dream outcome, perceived likelihood of achievement, time delay, and effort and sacrifice.
The goal? When you talk about it, just maximize the top level items and minimize the bottom level ones. That’s how you make your offer seem more valuable without changing it or improving it at all.
So, focus on the dream outcome your service or product delivers, and emphasize the good parts while minimizing the bad ones. That’s how you win the hearts and wallets of your customers.
Harvard Professor Gerald zaltman found That 95 of buying decisions are driven By emotions so how do we tap into that Enter the value equation from Alex Hermosi's book 100 million dollar offers It's the key to selling anything and It's made up of four main parts dream Outcome perceived likelihood of Achievement time delay and effort and Sacrifice the goal just maximize the top Level items and minimize the ones on the Bottom that's how you make your offers Seem more valuable without changing it Or improving it at all so just focus on The dream outcome your service or Product delivers and emphasize the good Parts while minimizing the bad ones That's how you win the hearts and Wallets of your customers
Tips To Effectively Use Internet Marketing For Your Business
There is not another advertising medium that even comes close to the success and potential of internet marketing. It allows you to reach customers all over the world and brings them to you with just the click of a mouse. This article contains information that can help you to enter the world of internet marketing and open your business doors to the world.
Try solo ads. Solo ads are ones that you provide to owners of e-mail newsletters. How does this help you? You are able to reach a targeted group that might be interested in what you have to offer. More than that, your appearance in the newsletter means the owner approves of you. So, the readers are more likely to respond favorably to your ads.
Writing content on your site is important, but it’s even more important that you cater to your customers first and not the search engines. When you check out a top-ranked site, you will never see an ugly site inundated with tons of keywords and links. The best sites out there are legitimate businesses whose usage of keywords is so that their customers can find them, not so search engines force them in everyone’s face.
It has been noted that internet marketing is an advertising method that beats every other method of advertising in so many ways. It can literally bring customers to you from around the world. It can bring your business into homes all over the globe. By considering the ideas presented in this article, you can enjoy the success that so many others have achieved.