Discover the story behind three Boston entrepreneurs who transformed a casual bar experience into an $8 billion tech empire. Dive deep into the strategic pivots and market insights that propelled Toast to the forefront of restaurant technology. Learn key lessons on identifying market gaps and the power of adaptability. If you’re in the business of innovation, this is a masterclass you won’t want to miss. Subscribe for more invaluable business insights and strategies!
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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!
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How did three guys a long weight at a Bar and one Bright Idea lead to a Billion dooll business let's turn back The clock three founders in Boston Wanted to develop tech for smbs after Some research they realized the food Industry had the most potential then one Day we were at a restaurant it took us a While to get our check we said we don't Have any better ideas so let's work on Solving this problem that we just had The toast app gave customers a way to Start a tab at a restaurant and Link a Credit card it was an early success and Led to them expanding with Rural America Becoming Ground Zero at the time over 60% of small businesses didn't use a POS System toast realized over half of the Smbs in America were completely untapped Big restaurant chains had fancy Expensive all-inclusive software to help With data management while the little Guys were left juggling multiple tools So at a local priia the owner would be Using one system to scrip dribble down Your order another Gadget to print it in The kitchen a separate card machine to Process payments and another software to Manage loyalty points and gift cards Toast thought why not make life easier For them fast forward to 2013 they Adapted and evolved by pivoting from Just another payment app to an All-in-one restaurant management tool
They bundled everything Payment Processing gift cards loyalty programs And that fancy kitchen display system System it even came with the hardware to Use it on at $799 it was a bargain compared to Traditional systems costing up to $5,000 plus it already included their Software saving businesses further on Third party costs at this point they Weren't just thinking about tech they Were thinking about the people behind The counter and like a rocket taking off It worked by 2015 they had a 550% year-over-year growth Jump Ahead to 2020 and the dark clouds of the pandemic Appeared over the entire restaurant Industry causing toast Revenue to drop By over 80% leading to a 50% staff cut In response to the rapidly changing Landscape and restaurants need for help Toast decided to support their Community By launching toast now it offered online Ordering a takeout app contactless Deliveries and gift cards for free for 3 Months even to non customers this move Was a GameChanger especially as off- Premise dining skyrocketed to account For about 70% of restaurant Revenue Toast digital ordering volume y'all it Tripled they further invested in the Community with a$ 35 million restaurant Relief plan which included software Credits the option for customers to pass
On their credit to restaurants more in Need free access to products and a Restaurant recovery series jam-packed With best practices and tips for Navigating the pandemic by November Toast valuation bounced back to 8 Billion by identifying gaps in the Market three founders transformed a Dining inconvenience into a billion Dooll solution streamlining restaurant Operations and revolutionizing an Industry in the process what are your Thoughts on the strategies they Ed drop A comment below share your insights and Don't forget to subscribe to the channel For more interesting case Studies I can't find this client info Have you heard of HubSpot HubSpot is a CRM platform so it shares its data Across every application every team can Stay aligned no out of sync spreadsheets Or dueling databases HubSpot grow Better
Advice Like This Can Make You A Professional Internet Marketer
Internet marketing is the ideal tool when you are looking to increase your exposure and sales. It can be difficult to sift through the mountain of information available online about internet marketing. This article should help you sort through this confusion with some succinct tips.
If you have a phone number that clients or customers call, put your web address or domain name in the outgoing message on your voicemail. Anyone who calls in and hears that, may just sign in to your website to see if they can find the answer to the question that they were calling about.
Don’t forget the call to action. Every single piece of communication from you should include a link to your website, as well as a suggestion to “learn more”, “get a free sample” and other enticing statements that make your visitors want to click over to your site. This will urge them to go further and result in higher viewers and higher sales.
To promote what you are selling, write a review of the product. Make sure to use the name of the product and the word ‘review’ in your title. People looking for the keyword ‘review’ will find your web page and chances are, they are thinking about buying the product, if they were looking for a review.
Make each person feel like part of the community by creating a common space for visitors to connect with others. When people feel valued and important, they will be loyal to the website. Create an interactive, welcoming site that people will enjoy coming back to.
Use PLRs, private label rights, for internet marketing if you do not have the time to write. PLR is content that someone writes and after you purchase it, you can do as you wish with it. You can change all, rewrite it, and use it for other purposes. You can find quality PLR in many places on the internet and use the content in your e-mails to customers, followers and subscribers.
Internet marketing can really help grow your business, even with a small budget. If you use these suggestions you can find yourself familiar and increase your profits and use them wisely.
