If you’re running a small business, you’ve been promised the ultimate shortcut to getting a steady stream of customers, and all it’ll cost you is 5 or 10 bucks a day.
Facebook ads have long been what we think of when we hear the term “paid ads,” because they worked really well for a long time.
But with privacy regulations making them less effective and more large companies advertising driving up the prices, the question isn’t so much “are facebook ads dead?” as much as “Are they still worth it?”
In this video, I’m sharing all the reasons why Facebook and Instagram ads aren’t the slam dunk they used to be, how they’ll likely lose you money while burning you out, AND the better strategy you should be using instead.
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If you're running a small business You've been promised the ultimate Shortcut to getting a steady stream of Customers and all it'll cost you is five Or 10 bucks a day Facebook ads have long Been what we think of when we hear the Term paid ads because they worked really Well for a long time but with privacy Regulations making them less effective And more large companies advertising Driving up the prices the question isn't So much are Facebook ads dead as much as Are they still worth it in this video We'll talk about all the reasons why Facebook and Instagram ads aren't the Slam dunk they used to be how they'll Very likely lose you money while burning You out and the better strategy you Should be using instead but to really Understand why Facebook ads are Collapsing around small businesses today We need to take a little trip back in Time in the early to mid 2010s Facebook Ads were like the Holy Grail of small Business marketing why well for starters Facebook ads were cheap especially when You stacked them against other Advertising platforms you know for just A few bucks a day you could get your Business in front of thousands of eyes Facebook was also great at targeting you Know you could choose exactly who saw Your ads like picking people by what They liked where they lived or what they
Did this meant the your ad wasn't just Thrown out there it was strategically Shown to the people who might really Care about what you were offering and Another huge plus was the organic Engagement that ads could gener generate When people liked or commented on or Shared your ad it didn't just increase Your reach for free it also built a Sense of community and Trust around your Brand and let's not forget about the Ease of use you know Facebook designed Its ad platform to be really Userfriendly meaning even those with you Know no digital marketing experience Could create and manage campaigns Without too much hassle but there's a Catch you know Facebook ads have always Been a form of interruption marketing You're pretty much forcing your message Into someone's Social Media experience Hoping you're going to catch their Attention because of that Facebook ads Always came with lower than average Conversion rates in the last few years Facebook ads have gotten trickier for Small businesses this change mostly Comes from how hard it's become to track And Target the right people back in the Day the secret SAU to Facebook ads was Something called the Facebook pixel this Tiny tool was pretty smart could Actually see what people did on a Website after clicking on an ad like if
They bought something or signed up for a Newsletter and Facebook knows a ton About what its users are up to what they Like share and how they interact on the Site so when it could track someone Buying something after clicking on an ad Facebook used all it knew about that Person to figure out what kind of people Are most likely to buy that stuff that Meant that Facebook ads didn't just Reach a bunch of people they reached Reached the right people those whose Actions and interests lined up perfectly With what buyers typically like or do But everything changed in 2021 with Something that people started calling The ad apocalypse that's when Apple Updated its iPhone software to iOS 14 Letting people choose not to be tracked Suddenly if people didn't physically say Yes to tracking Facebook couldn't see Who was buying or signing up for what And that made it super hard for Facebook To keep ads on Target because of this Advertisers had to just start throwing a Wider net hoping that Facebook's guess Work would still manage to catch the Right people but without all the juicy Data on who's buying what Facebook's aim Just got really off making it tougher For ads to hit the bullseye like before So now the way that experts recommend You target your ads has to come from the Words in the ad themselves like saying
Hey busy moms or if you're a sixf Figureure entrepreneur or stuff like That to grab their attention but even That has its limitations when targeting Gets tough not only do costs for Facebook ads shoot up but the quality of Leads takes a nose dive too back in 2020 Leads were about 365 each but fast Forward to 2023 and that number's Ballooned up to $23.10 yeah the price to get interest in Your business is jumped up significantly With the overall cost of advertising and Facebook tripling since 2018 now to Really understand why you need to know About Facebook ad objectives it's like Picking a mission for your ad you know Do you want more eyeballs on your brand More visitors to your website or more Customers actually signing up or making Purchases whichever objective you choose Facebook's going to try their best to Show your ad to the people that it Thinks are most like To do that thing and the closer your Goal gets to direct sales or signups the Steeper the cost and in too many cases Going for that sales or conversion Objective is just too expensive for Smaller businesses to work around that a Lot of those businesses settle for the Traffic objective which tells Facebook To show your ad to those that are most Likely to click through to your website
The problem is the people who are most Likely to just visit your website aren't The same people who are most likely to Buy what you're selling on your website Are those leads cheaper yes definitely Are they as high quality and likely to Spend money absolutely not you know it's A classic case of saving now but paying More later and missed opportunities and Low sales even if you get everything Right like who sees your ad and you've Got enough money to Keep Those ads going There's a bigger roadblock now with Facebook ads especially when you're Trying to sell something that cost cost More than a hundred bucks here's the Thing convincing people to open their Wallets and buy something pricey right From a cold ad that's gotten way harder People on Facebook have been let down Before you know they've seen too many Ads from lowquality advertisers or for Products that just didn't live up to the Hype they've been burned and because of That they're looking at your ad with a Little side eye you know even if what You're selling is actually worth buying They're not really jumping at the chance To buy something expensive just because They saw it in their feed they're a bit More cautious and a whole lot more Skeptical and because selling directly With Facebook ads has been hard to do For a few years now paid ads experts
Have been saying to use ads not to Actually sell your paid offers but to Build up your email list how well by Advertising something valuable that you Offer for free like a guide a discount Or an exclusive piece of content in Exchange for their email address and the Numbers back this up ads that go Straight for the jugular with a direct Call to action for a purchase see really Low conversion rates right around .1% To. 2% but ads focused on collecting Email addresses for future engagement Tend to convert much higher so that Works a lot better but it comes at a Cost you know this strategy adds a new Layer of complexity now you're not just Aiming for sales you're nurturing Le Leads through a threel deep process First you draw them in with the ad then You get them to subscribe to your list And finally you work on converting them Into paying customers through email Marketing not quite what you were Probably picturing when you thought of You know running Facebook ads to build Your business if you've ever watched YouTube or listened to podcasts for Facebook ads advice you've definitely Heard this one before if you're not Continually testing run this test for The I would a test to find out what Really resonates with your audience you Have to put different versions of your
Ads against each other it's like Conducting your own mini experiments Always tweaking elements to see which Combination is the magic formula but Then when you strike gold and find that Winning ad I call him Golden Boy it Doesn't stay golden forever ad fatigue Is real you know people get bored seeing The same thing over and over again and Suddenly you're once Champion ad needs To be replaced this never-ending cycle Of testing winning and then fading Forces you into a state of continuous Creation and not only do you need to Create all these variations on your main Ad most Facebook ad experts actually Recommend a whole other series of ads That you should be running alongside Them you know picture creating real Style short video ads that are all about Engaging content not direct selling These videos are meant to run constantly On a low budget of you know about $5 a Day just to reel in your ideal audience With content that piques their interest No strings attached once these pre- ads Have done their job of gathering an Engaged audience you then follow up with Your more traditional direct response Ads now what this means is on top of the Already intense need to create all these Ad versions for testing you're now also Ta with producing a steady stream of These content focused pre-s but here's
Where it gets even more complicated this Whole testing thing it's not just time Consuming it's super technical too so Much so that you almost need to hire an Expert to manage it all for you and that Ain't cheap in fact I recently talked to A Facebook ads manager who would charge Me 2700 bucks a month and that's on top Of his recommended th000 bucks a month Spend on the ads themselves and he Requires a 3month commitment so this Little test would cost me over 10,000 Bucks so to make Facebook ads work you Need to become a Content machine no Exaggerating success with Facebook ads Isn't just about selling anymore it's About storytelling and engagement Demanding much more creativity and Energy just to keep the cycle going and If you're being pushed in that direction Anyway there's a much better way of Leaning into it that's not not going to Cost you nearly as much and just works Much much better so when we're talking About the best way for small businesses And you know anyone making content to Get noticed and trust me I've been Around the block a few times on this one YouTube is the way to go think about it When you grow your channel on YouTube by Just posting videos that people love You're building a group of fans who Actually want to watch your stuff you Know they're not just scrolling past an
Ad they're choosing to click on your Video because they want to learn from You and the more they watch the more They start to trust you that is super Important because when people trust you They're way more likely to buy something That you recommend and speaking of Someone who's been doing the YouTube Thing for a few years now whenever I've Thought to myself you know I should Start running Facebook ads again just to Diversify and get more eyeballs from Over there the same thing always happens I'd run it for a little bit then I end Up pulling the plug on the ads because They are why just isn't nearly as good As it is when I put that same time and Energy into YouTube and when I talk to Facebook ad managers they say that's What happens with pretty much every YouTuber that they work with and if you Want to see how a real service business Owner uses YouTube to double his Revenue To over a million dollars a year with a Super easy to make video format without Even going viral then click here to Steal his proven playbook for yourself So he swore off Facebook ads years ago Because this is working so much better For him so click this video right here And see how you can do it too
Internet Marketing Is Fun With Advice Like This!
We have all heard about the success stories of internet businesses like Facebook, Twitter, MySpace, and other huge sites, but do you know what they all have in common? They started as small, basic business ventures and used internet marketing to propel their name and status. And believe it or not, they all took a simple approach to marketing, an approach that we will discuss here.
Always check your site for broken links before doing an internet marketing campaign. How humiliating would it be if you run a successful marketing campaign and then customers have the worst experience ever on your website due to broken links? Make sure you check for grammar and spelling errors as well.
When it comes to Internet marketing, it is best to avoid overt sales talk. One of the quickest ways to drive your visitors away is by coming across as a pushy salesman. Instead, provide valuable information to your visitors that allows them to decide to buy on their own terms. For example, a high quality review of a product that outlines the pros and cons will allow someone to decide to purchase it on their own without feeling pressured.
Monitor your own information. Find software that does the tracking for you, and use it to figure out everything that happens with your site. Track your personal sales, website hits, new customers, and the history of your payments. Doing so can ensure you have the records necessary to back yourself up should problems ever arise with your contracted company.
While you might not be the next Mark Zuckerberg, you can be a flourishing businessperson making a healthy income, setting your own hours and taking orders from no one. Use these tips to get started and to get the ball rolling. With some effort, things will snowball, and your business will thrive.
