Check out HubSpot’s Free Social Media Content Calendar here:
What if I told you that social media has changed forever, and it’s never going back.
And if you’re a business owner, entrepreneur, marketer, or creator, then you have every right to be concerned.
Because what started as a slow drip in how the social platforms started changing and favoring certain kinds of content over others has turned into a full blown flood that’s drowning everything that doesn’t align with this new style of content in it’s path.
And it’s leaving a lot of people scared, confused, and not sure what they should do to get social media to work for them.
So, let me show you how it’s done.
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What if I told you that social media has Changed forever and it's never going Back that's right my friend and if You're a business owner entrepreneur Marketer or Creator then you have every Right to be concerned because what Started as a slow drip and how the Social platform started changing and Favoring certain kinds of content over Others has turned into a full-blown Flood that's drowning everything that Doesn't align with this new style of Content in its path and it's leaving a Lot of people scared and confused and Not sure what they should do in order to Get social media to work for them now Some people are fighting back with words Others are taking to Google in order to Try to figure out what's going on some Are starting petitions in order to try To gather enough signatures to convince The social media Giants to change the Way they operate and some in what may be The most ironic example of all are Simply posting their complaints about Social media on social media which is Kind of proof that social media isn't Going anywhere anytime soon because at Least for now it's the best option we Got but that's not the point of this Video nope the point of this video is to Help you recognize and capitalize and French fries On the biggest social media opportunity
Available to you right now a kind of Content that I'm calling video vitamins So let me tell you exactly what those Are and how you can use them to reinvent And relaunch and reinvigorate your Entire social media marketing also a big Thank you to HubSpot for sponsoring this Video but more on that later for now Let's talk video vitamins video vitamins Are tiny little value-packed video clips That deliver a ton of value in a short Period of time and have the potential to Rack up thousands hundreds of thousands Even millions of views right from your Very first one this is because the Social media platforms and the Algorithms behind them have clued into The fact that video vitamins are the Kind of content that your audience wants And the people get what the people want Because the social media platforms know That the key to keeping their billion Dollar Empires running is keeping people Active and engaged and as addicted to Their platforms as possible now to the Average person these video vitamins are Usually referred to by their more Commonly known names of Instagram reels YouTube shorts or Tech talks but video Vitamins are so much more than that oh So much more these aren't just silly Dances on tick tock Or people ranting on Facebook you know What really grinds my gears or short
Clips take in from longer YouTube videos [Music] Because video vitamins have a strategy Behind them a series of emotional and Psychological hot buttons that you want To push and a style and a pace that you Want to adhere to at least if you want To give your content any chance of Success not to mention video vitamins Are not only good for the audience that You're creating them for but they're Also good for you as the creator of them As this kind of content helps build Trust and authority and Goodwill better Than any kind of text or image based Content could ever hope to that said There are a few dangerous mistakes that You need to be aware of and avoid at all Costs that is if you don't want your Video vitamins to completely repel and Gross out your audience banana flavored Vitamins ew but I'll talk more about Those mistakes and how you can avoid Them later in the video for now let's Dive into video vitamin strategy when it Comes to the content and what kind of Subjects topics and styles work best With these kind of videos there are a Ton of options available including doing A before and after video sharing a Secret hack doing a vlog Style video Answering common questions giving advice Creating a how-to or tutorial Style Video sharing a fun fact or hopping on
Whatever the latest trend is in your Industry there is no one-size-fits-all Strategy here and you're gonna have to Find the overlap between the kinds of Content you enjoy creating and the kinds Of content your audience wants to see so My best advice is to just start with Whatever one you want and then try Another then another that said there is A non-negotiable element here when it Comes to structuring your short form Content that you need to pay special Attention to that has to do with the way That people consume these kind of videos And how to design them to be as Interesting engaging and yes even Addicting as possible see here's the Deal when it comes to creating short Form video content time is not on your Side I'll talk more about this when I go Over some of the biggest mistakes that You want to avoid but for now just know That when it comes to video vitamin Content less really is more for example If you have a video idea on the top Three tips for how to do something well Try to cut it down to one per video If You have a story to share or to tell Well cut it down to just the bullet Points or just the main main takeaway Lesson or if you're creating a how-to or Tutorial Style video well then stick to Just the basic high level steps and save The in-depth explanation for a longer
Form video later down the road but most Importantly of all you want to pay Special attention to these three Different sections of each and every Single short form video you create part One is the first three seconds this is Where you need to hit them with your Hook your promise a shocking statement Or the value that they're going to get Through the rest of the short form video For example this pen does something that No other pen can do or going to college Is the single worst investment that you Could ever make or did you know that House plans are part of a global Conspiracy to take over the world Next is part two this is the main body Of your content here your goal is to Just keep the good stuff coming making Sure that it's clear and short and as Concise as possible do your best to try To edit or trim out any unnecessary Words or thoughts or ideas again the Goal here is to try to give as much Value as as humanly possible in 15 or 30 Or 60 seconds and then part 3 is where I See most short form videos just go so Wrong by hinting or giving away the fact That the end of the video is coming for Example ending with something like so to Wrap it all up or in conclusion or all Right well uh guess that's it don't Forget to uh like and comment and Subscribe or essentially anything else
That lets them know that the end of the Video is coming and it's time for them To move on to something else the better Plan is to end on a high note give them Something awesome and then cut the video Which gives you a better chance of Having them re-watch the video by Default when it just Loops again or by Decision when they choose to re-watch it Again in order to better understand what You had to say next here's a piece of Advice that you probably haven't heard Before but it's definitely something That you're going to want to start doing When you're creating your content and That is you're going to want to start Filming your videos horizontally not Vertically but Adam aren't we going to Be posting our video vitamins as Instagram reels YouTube shorts and tick Tocks which are all vertical video Platforms so wouldn't it make more sense To just hold my phone or camera Vertically to make things easier it's a Good thought other atom nice hat by the Way thanks but there are a few reasons Why shooting vertically isn't actually The best plan first off short form Vertical video content on reels shorts And Tick Tock are all 1080 pixels wide By 1920 pixels High which gives you a High definition vertical video but most Phones and cameras nowadays are capable Of shooting in 4k which provides around
Four times more resolution than 1080p This is cool because it means that you Can shoot your video horizontally in 4k Crop in on the center part and still end Up with the max allowed resolution of a 1080p video and to do this all you need To do is go to your phone own our camera Settings turn on 4K and then enable Either Grid or thirds grid which is Going to help show you what's going to Appear in and out of the frame and what This means for you is that for no extra Work you now have a horizontal and a Vertical video which means you can use Either or both however you like this Also acts as kind of a social media Insurance policy as even though vertical Video is the main thing right now that Doesn't mean that it's always going to Be so it's nice to have the option to Crop your video in whatever way is going To work best for you for example way Back in the day in 2017 I remember Buffer publishing an article showing how Square format video was delivering the Best results of all so things change the Other thing you can do to make it easier To create better short form vertical Videos is to essentially film longer Form videos with the idea and the Intention of taking the best parts out Later to use as shorts or creating a String or series of short form videos With the intention of re-recording them
All later as a longer form video but the Best advice of all to really capitalize On this opportunity right now is to Spend just a few minutes thinking Through and planning your short form Content strategy and to help you do that I want to introduce you to hubspot's Social media content calendar template So let me walk you through that now HubSpot social media content calendar is A free template that you can download to Help you manage and plan your entire Social media content strategy which Makes it easier to grow your reach and Engagement scale your social media Marketing and boost your productivity The fact is with so many different Social networks to manage it can be Tricky to plan which content to share at What time and on which platform which is What makes having a Content calendar so Important to help you organize your Social media activities in advance which Makes everything more manageable and More effective this easy to use Excel Template helps you plan your updates Breaking down how to format your content For Facebook LinkedIn Twitter and Pinterest all while providing helpful Tips and tricks along the way and Includes prompts for social media teams To build out a rock solid social media Publishing schedule including sections On content types post titles links for
The content Snippets for the copy image Links and the all-important publish date And all you need to do to download your Free copy of the social media content Calendar today is just click the link Down in the descriptions below right After this video and HubSpot will send It right over so with that said let me Walk you through some of the mistakes I See so many business owners Entrepreneurs and creators keep making So you can avoid them and get the best Results possible from your social media Marketing efforts Number one video vitamins are designed To be used as a supplement to your Longer form content unless you're Planning on creating an absolute ton of These short form pieces of content You're much better off by pairing them Along with a longer form piece of Content like a YouTube video a podcast Or even a blogging strategy as great and As popular as short form content is Right now it simply can't compare to Having somebody consume your content for 10 minutes or 20 minutes sometimes even An hour or longer number two is don't Confuse short with Easy in many ways Creating shorter and more engaging and Entertaining pieces of content is even Harder than creating longer form pieces Of content because you need to get your Point across as quickly as possible
Remember the key to succeeding with Short form video content is to try to Deliver as much value as as humanly Possible in as least amount of time this Means spending even more time editing And refining and cutting out any parts That aren't completely necessary and Number three if it ain't broke don't fix It meaning if you're already getting Good results with another marketing Strategy like all long form video Strategy a podcast strategy a blogging Strategy or anything like that make sure To not abandon those completely instead Slowly start adding video vitamins to Your content mix which is going to help You maintain what you currently have While still positioning you for the Future opening up new channels and new Platforms new audiences and New Opportunities and if you're looking for Even more tips on how you can turn Social media into your business's best And most profitable marketing channel Then you're definitely going to want to Check out the video I've got linked up Right here which is full of some of my Best marketing strategies so make sure To check that out now and I'll see you In there in just a second
Networking Is The Key With Sucessful Internet Marketing
Marketing on the Internet is the current, dominant way to advertise your product or service. The advice given here can help you make more money.
You can actually find a lot of websites that you can advertise from, very cheaply. Some cheap ads start at $20 and the amount of exposure you could get is limitless. You never know who might see your link and then click it. This could get you many more viewers and potential customers.
Search out your competitors. Finding out what similar websites are doing to increase their audience is an easy way to increase your own. Simply find out what they do, and figure out a way to do it better, more efficiently, or just differently. A little research can help you stand out.
When reaching out to other sites to link back to you and when you link to other sites, build relationships with quality/legitimate sites rather than a handful of semi-legitimate ones. If you are associated with a website that search engines already place high on search results pages then you too will be favored by the algorithms.
Offer a survey on your website that asks important questions about your product and taps into the satisfaction or dissatisfaction of your customers. To increase the amount of volume that you get, you can offer discounts or deals to the visitors who take the survey, or enter them into a raffle for a prize.
If your e-newsletters aren’t driving the traffic you want, take the time to learn how to develop an engaging e-newsletter. Look at the successful e-newsletters that competing brands are offering and cherry pick some of the better ideas that you see in them. You can then develop those ideas into your own voice.
As you have learned, increasing your knowledge on Internet marketing can really take you far. Hopefully this article has given you some great ideas you can incorporate into your marketing efforts. When it comes to internet marketing, knowledge really is power.
