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This is the first video of this series. Every video will have 3-4 case studies of good digital marketing campaigns. The objective is to learn from these, get inspired and analysis
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What if I asked you to give me a Campaign plan or a strategy for a hair Transplant clinic in Dubai once this Campaign is over this should be on the Top of mind for everyone who's looking For a hair transplant your response Probably would be do you want to achieve That with one campaign it's a long-term Objective it takes a long time you need To have an always on strategy to create This kind of impact but these guys at Lusia Clinic were able to do it with one Creative campaign and that's what we are Going to discuss in this video series in Every video we will discuss three or Four case studies which were actually Very successful digital media campaigns And we will try to analyze what made Them so successful and probably learn or Get inspired from these our first Nominee is vid IQ for their email Marketing strategy so vid IQ is a tool Which helps content creators to optimize Their YouTube channels in terms of SEO And other functionalities I talked to a Lot of people in the industry and some Of them think that email automation is Dead it's boring it does not work well Vid IQ just proved all of them wrong and I guess it's up to have you use this Channel so anytime I reach any Milestone On my YouTube channel in terms of views In terms of subscribers or in terms of How many uploads I have completed I get
One of these kind of emails it's a very Simple email it just talks about my Achievement and every time I see an Email like this it makes me happy it was This email that actually notified me That my channel overall got 1 million Views 5 million views 7 million views And things like that from smaller to Big Achievements honestly I feel like this Company vid IQ has been with me Throughout this Journey on YouTube and Honestly I don't even know if Rob wison Is a real person but whenever I get an Email from this person I really get Happy because I know there's something Exciting inside the email and imagine The top of Mind awareness and Consideration they have with me even if I have to subscribe to a tool they are For sure going to be the first one that Comes to my mind and even if somebody Asks me for a suggestion which tool they Should use they will be the first one That I will talk about they provide me a Lot of information that makes me happy And within these emails if they have a Sales email as well I wouldn't mind it And then they're being so smart they're Using such a basic and minimalist Template with a functionality that I can Share it on my Facebook and other Channels share my achievement and what Will people see what will my audience And followers see my achievement and
With IQ branding and I probably give Them 10 out of 10 on using a free media Channel like email marketing to create Such awareness consideration and brand Love I actually read a very interesting Ebook recently which talks about how Email marketing can still work and how You have to adapt your strategies to Make it work for you the ebook is called The state of marketing report I highly Recommend everyone to read it and you Can download it for free from the link In the description below we all know With the anticipated cookus world and The iOS updates every now and then make Tracking very difficult for us digital Marketers because end users are Prioritizing their privacy and the Regulations are tightening the rules Around data collection and the old ways Of marketing are getting very hard to do That's why this ebook is so timely Because it sheds light on navigating This new landscape of digital marketing With the use of AI and first party data You will see sections highlighting other Trends that will impact how marketeers Will work in 20 24 it shows some really Interesting stats about marketing trends That deliver Roi and some big bets for Marketing teams in 2024 my favorite part Of the book is the section that shows Some interesting insights on how Influencer marketing is ging attention
And how every brand should start looking Into it seriously and this ebook was Made by HubSpot who is also sponsoring This video our second campaign is who Did the hair transplant by ltia Clinic The issue they were facing is low Footfall in their clinics because in Dubai there is a lot of competition when It comes to hair transplant clinics and For a comparatively new Clinic who just Launched it's very difficult to attract The crowd initially to attract the Customers initially so the challenge Overall was to stand out of this crowd And stick to people's top of Mind Whoever is interested in hair transplant Sticking is important because a purchase Like hair transplant is not impulsive Somebody doesn't just see an ad and they Go to the clinic and say okay I want to Do hair transplant it's a long cycle for For someone to make a decision that they Will go for a hair transplant then they Research a lot and then research about The doctor research about the clinic and Then they make a decision so it's Overall a long period so that's when Their agency came up with this campaign I unfortunately couldn't get all the Adaptations of the creative like the Carousel and the video but I got the key Visual so I'll try to recreate this Creative I want you to have a look and To see how in the first place this
Creative stands out from the crowd these On the left are all the ads that are Live at the moment about hair transplant And they kind of look scary and the Overall creative used to look like this So in the video or the carousel they Will first show this initial card where They'll ask a question and if you are Remotely interested in a hair transplant You will for sure this will grab your Attention and you will start thinking Okay yes who did the hair transplant and Probably you will choose either of the Options either the guy on the left or You will think the guy on the right did The hair transplant and then you will See this Frame in the video or card in a Carousel which says it was us now this Is such a brilliant way to show their Expertise no matter which one you Thought did the hair transplant which Indirectly means that you thought one of Them has natural hair this is such a Brilliant way to say we did both and the One you thought is natural was done by Us and then the second card or this Frame in the video brilliantly shows Their gorgeous Clinic which kind of Creates a branding impact on your mind This clinic will stick to your mind for A long time after 6 months you decide to Do a hair transplant this clinic will For sure come into your mind you would Want to check the prices and whatever so
I give them 10 out of 10 on the Creativity part and for sure the Campaign was designed to keep the Digital media formats in mind like the Video or Carousel card the third nominee On our list is not actually one Particular campaign but it's the Strategy a lot of companies use on Google search campaigns it's been a long Discussion among digital marketers Whether a brand should bid on their Branded keywords or not but after you Look at these campaigns and how they're Using the computer keywords you for sure Will know why you should always bid on Your brand keywords now look at this Example by monday.com some searching Specifically for Asana which is their Competitor they show the ad and the ad Is super relevant to the user search Because if I go probably I have already Researched I have heard from somewhere That Asana is a good tool I go to Google To check their prices or probably Subscribe And once you search for it this ad will Appear monday.com is so much better the Ad is tailored for someone who is Looking for their competitor and the ad Is exactly designed that this is the Last chance for monday.com to get this User before they subscribe to any other Tool even the selection of the site link Extensions is brilliant for a user who
Wants to subscribe to a project Management tool they're giving them an Option directly there to check all the 200 templates they have and the pricing Plus one more thing I like liked about This ad is they are not using the word Asana anywhere in their ad text to avoid Any possible keyword copyright issues in Future now monday.com is one example There are a lot of other Smart Companies Who use this strategy look at this ad by Hot Suite somebody is looking for buffer Which is their computor and their ad Copy directly says buffer versus hot Site everything buffer does and more and If you look at the link it looks like a Link of a Blog which actually talks in Detail about hot site versus buffers so It's not even a sales landing page it's Actually a Blog which tells the users Why they should go the same strategy is Used here this is the last chance for Hot Suite to convert this user as their Paying customer and then there are some Examples which took it to a whole new Level look at the mouse flow ad somebody Looking for hot jar which is their Computer what they're saying is mouse Flow the jar ain't hot anymore which is Such a creative way to put it or look at This ad from this agency called Kyros Media somebody's looking for social Chain which is an agency and their ad Says haha really are you sure you meant
Them we caught your attention didn't we Well that's what we do fill in the brief And let us do the rest because it's a Creative agency it's a Content agency And they're just giving a proof of Concept that we caught your attention And that's what's needed on digital Media so these were the three case Studies for this video I hope you liked It if you have come across any brilliant Digital media campaign please let me Know in the comments and we can feature That in the next videos in the series
Great Tips For The Success-Driven Internet Marketer
When you begin your business online, your first step for success should be, training yourself on the top internet marketing techniques, in order to get your business noticed. Knowing how to market your business online is very important to your bottom line. To jumpstart your business, here are some top tips that are sure to help move the revenue needle.
In order to properly market your business, you must find out what your competitors are doing. One way to keep an eye on your competition is to frequently search and visit their businesses. The idea is not to copy what they are doing, but rather to see how these popular businesses operate and actually improve on what they’re doing.
There are a wide variety of sites out there that provide your site with traffic at a cost. While this may get your site traffic, none of your visitors will visit with the intention of visiting the site and reviewing the content. For this reason, it is important that you stay away from these sites.
Mention the address of your website in your voicemail greetings and include it in your email signature lines. Get the word out to people that you have a web page. Prospective customers have more trust in companies that have online presences and it allows them to see who you are before they even talk to you.
Research directories to promote your site. It’s difficult to get into the higher search rankings on the big search engines without a strong SEO program. There are websites dedicated to consolidating links on niche products and categories. Find which ones cater to your markets and make sure you are included in the links.
These tips offer you a solid foundation from which to grow your business online. These tips will help build your buzz and ultimately, help generate revenue for your company, no matter if your company is product-driven or services-related. Now is the time to take the next step and utilize these techniques and investigate more opportunities, so that you can take your internet marketing to the next level.
