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Ready to unlock the potential of YouTube Shorts ads for your brand’s success? In this comprehensive step-by-step video tutorial, we guide you through the entire process of crafting captivating YouTube Shorts ads from start to finish.
Dive deep into the strategies and techniques needed to capture your audience’s attention. From the initial ideation, defining your campaign’s goals, and setting parameters to meet your audience where they are, our team will walk you through each stage, ensuring that you create attention-grabbing ads that generate remarkable results.
Use short-form content like YouTube Shorts ads to leave a long-lasting impact on your audience.
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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!
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Let's face it creating video ads can be Challenging and costly especially when They risk being skipped after the first 5 seconds so say hello to YouTube shorts A new way to submit short form ads that Don't Fade Away in this video I'll show You how to Leverage The Format to run Your own ad campaign let's jump into it Making ads on YouTube is a piece of cake When you start off on Google you'll Begin this process on ads. goole.com and Click the start now button click the Plus sign to start a new campaign choose Your campaign objective or or what You're hoping to get from running your YouTube short ad you'll have eight Choices sales leads website traffic Product and brand consideration brand Awareness of reach app promotion local Store visits and promotions or create a Campaign with goals guidance that's Probably the one that I'd select cuz I Think we could all use a little bit of Guidance every now and then select your Campaign type video select the campaign Subtype depending on your business goals Custom video campaign is the most Versatile and simple subtype to choose From as you'll have the most amount of Flexibility Target frequency will reach The same audience more than once Non-skippable instream will share your Entire ad for 15 seconds uninterrupted Drive conversions will encourage
Valuable interactions with your business Ad sequence will show your ads in a Particular order and lastly audio is for Audiences that choose to listen to your YouTube content once you've made your Choice click continue name your shorts Campaign set a targeted location and Language set your budget often you can Choose a bidding model where you can Expect to pay 3 cents and 30 cents per View that your ad brings in just ensure That you provide a budget cap such as $30 for the duration of a campaign and We're talking USD here I don't know how Much it is in pesos or anything else now Even though we're talking about YouTube Shortes campaigns today if you're Interested in becoming a Google ads Expert my friend you really ought to Download our free ultimate Google ads PBC kit we go in depth on budget setting Lead generation and much more check it Out in the link below super easy if I Had known that this existed before I ran My first Google ad I'd be a billionaire That's how much value we're giving away So feel free to check it out when it Comes to our campaign here's where the Details really matter under additional Settings set specific targeting for Devices and only select mobile phones Shorts are optimized for handheld mobile Devices or a 9×6 aspect ratio you can't Directly select YouTube shorts but this
Will guarantee it won't be converted to Your typical 16×9 aspect ratio which is What this video is finish out by sorting Your target demographics and content Cluster keywords for example if you're Looking to run an ad for your gym you'd Want to Target keywords such as Fitness Routine weightlifting or even more Specific clusters like dance or aerobics Depending on who you're trying to appeal To the most with your offering now take One of your pre-existing YouTube shorts URLs and select it as either skippable Instream ad or infeed video ad add a Link to your campaign landing page and a Call to action that viewers can choose Between if you're offering an ebook or Spreadsheet a CTA like download would Best fit your objective or if you're Selling a product featured in the short Buy now would get a potential customer Closer to completing a sale include a Cover image for your shorts ad you want An expressive or bright image with Grabby text to get your audience's Attention think about it like this what Image would make you stop strolling on Your feed and click to open that video Lastly bid for your ad group and create Your shorts campaign now remember using Shorts isn't going to guarantee a Successful ad like any other short form Content you have to include a hook in Your video's first five seconds to keep
Folks interested a hook can take many Forms a question a common problem or a Pain Point say a viewer is looking for Fun gim classes to attend a hook such as Want to get in more cardio but are tired Of hopping on a boring treadmill every Day that hook could open a pitch for Group fitness classes solving the need For gym class offerings make it strong Enough to persuade the viewer to Continue watching and make sure you give Viewers a clear call to action if you Want them to download content make that Action clear as day and if you want them To purchase a product or service put a Link that will direct them to a brand Landing page like no other but you do Know your target audience better than I Do so work based off of the success of Your previous ad campaigns and take Their strength into your next YouTube Shorts ad when I'm talking strength I Mean I'm sorry remember this is just Scratching the surface of how to create A niche ad campaign built for YouTube if You want to become an allaround ad Making Pro don't forget to check out our Free ultimate Google ads PVC kit to help You as you go making short form ads on YouTube has never been this easy and we Hope your next YouTube short ad campaign Is a breeze to create as always don't Forget to like share and subscribe for More ad running insights and the best
Marketing tips now if you'll excuse me I've got some ads that I got to go run Until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases hopspot grow Better
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