Download HubSpot’s Official State of Social Media in 2023 Report [FREE RESOURCE]
These social media trends are going to be huge in 2023! As a small business, it’s important to stay ahead of the curve when it comes to social media. We surveyed over 1,000 social media marketers around the world on which platforms and tools worked best for them. In this video, we explore five social media trends that will be massive in 2023 and beyond. From social search to the rise of micro-influencers. Watch to learn what you need to do to take advantage of these social media trends!
🛠 Resources:
• Trends Revealed: How to Tap Into China’s Live Streaming Shopping Craze:
• The HubSpot Blog’s 2023 Video Marketing Report [Data from 500+ Video Marketers]:
• Free Instagram for Business Kit:
📔 Grow Your Career and Business with HubSpot Academy:
📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
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• Inbound Marketing Course:
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These are the top five social media Marketing trends of 2023 and how your Business can take advantage of them They'll help you grow your business Improve your discoverability generate Sales and get the highest Roi we Surveyed over 1 000 social media Marketers from around the world on which Platforms and tools work best for them These are some of the trends we saw Number one search engines lost steam as Consumers turn to social search so what Does this mean well not too long ago in A world before social search whenever a Consumer wanted to look up a product Service or brand they turn to a search Engine to find it but with the continued Rise of social media consumers are Starting to replace this search bar with This one 24 of consumers 18 to 54 are Already searching for brands on social Media platforms more often than through A search engine this number gets higher For Gen Z in our studies something like Almost 40 percent of young people when They're looking for a place for lunch They don't go to Google Maps or search They go to tick tock or Instagram to Capitalize on this trend and get more Views for your business you need to Optimize your profile for search According to our data some of the best Strategies are to add relevant keywords And hashtags in your post and bio make
Sure your username is easy to search for And that your username is consistent Across all accounts by having a Consistent username consumers will be More likely to find you quickly and Easily across different platforms don't Make it complicated if you can't think Of a clever username just go with the Name of your business if you can't use Your business name use a variation for Example leading's Twitter handle is at Leadin app next up number two social Media is the future of e-commerce around 80 percent of social media marketers say Consumers will buy products directly Within social apps more often than on Brands websites making this the perfect Time for you to are making your products And services available for purchase via Social media Instagram and Facebook are The most popular social selling Platforms among marketers they offered The highest Roi and they tout the most Developed social shopping tools for Selling products Instagram shops and Live shopping topped the list of most Used features by social media marketers Speaking of which in excellent way you Can take advantage of this e-commerce Trend is to think about investing in Live shopping while it is being dubbed Gen Z's Home Shopping Network and the Future of e-commerce live streaming on Tick Tock is a growing Trend in the U.S
Live shopping allows Brands to display And sell their products in real time Through streaming events it can create a Direct relationship between Brands and Customers leading to an increase in Buying habits but with just 41 of social Media users saying they feel comfortable Making purchases on social media Platforms it's a trend and you won't be Able to take advantage of unless you've Built trust with your customers outside Of great user product reviews look if The idea of live shopping is a bit Intimidating because you don't know if You could find someone to create that Type of content hold that type of Attention or generate that type of trust From your audience this next trend is Definitely for you influencer marketers Ditch celebrities for micro influencers In 2022 influencer marketing became a Must-have addition to social media Marketing strategies everywhere for Those that don't know influencer Marketing involves brands collaborating With online influencers to market Products or Services the goal can be to Generate brand awareness views leads or Sales just to name a few up until this Point it's been widely believed that in Order for an influencer marketing Campaign to reach those goals you'd need A celebrity with millions of followers The more followers someone has the
Bigger bang for your buck it'll meet for Your campaign right wrong just because Someone has a ton of followers doesn't Mean they'll generate the engagement you Need for your campaign to be considered A success luckily the age of the micro Influencer is now these are content Creators with followings between 10K and 100K if you're looking for a possible Long-term partner with an Engaged Audience influencers who don't have Major Celebrity Status can offer amazing Value these smaller online personalities Often boast highly devoted and engaged Followings while also offering Affordable prices don't shrug your Shoulders on this you need to know that 31 of social media users prefer to Discover new products on social media Through an influencer they follow over Any other social format or Channel these Creators are the definition of influence And are slowly becoming a preferred Product Discovery Channel if you want to Check out how and where to find a micro Influencer that you can use for your Business check out my video on how to Use micro influencers for your small Business at a low cost as someone who Spends a bit of time creating short form Content our fourth trend is my personal Favorite short form video is the highest Roi format and will see the most growth Of any Trend in 2023 short form video is
Any video content between 30 and 60 Seconds of all the video formats short Form has the highest Roi and is also Number one for lead generation and Engagement it's also the preferred Format of gen Z and Millennials to learn About new products 33 of social media Marketers plan to invest more in it than Any other format 42 percent who don't Use sort form yet plan on trying it for The first time in 2023 and 58 of Marketers already using it plan to Increase their investment a great tactic You can use to start generating your own Short form video content is to repurpose Some of your already existing long-form Video content take a video that you've Already created and look for the most Engaging parts of it if you have a video Posted on YouTube for example scroll Through the timeline to see what the Highest viewed sections were then create A sort highlighting the section you Already know resonates with viewers Lastly Instagram is the highest Roi Platform and will see the most growth of Any social app in 2023. according to our Data for 2023 Instagram is poised to be The all-around best social media Marketing platform in the game among Marketers outside of generating the Highest Roi it offers the highest Quality leads ranked number one on best Search capabilities and it touts the
Biggest Roi specifically for the Influencer marketing strategy I was Touching on earlier the hack on this one Is pretty simple if you're not already Ready you can take advantage of this Trend by thinking about investing in Instagram for your social media Marketing efforts right now Simple and Clean while there are definitely other Great platforms available that may even Have a bit more Buzz Instagram is what Marketers say gave them the most bang For their Buck comment below with what Trends you see coming and your tactics For taking advantage of them don't Forget to download our free offer and Subscribe for more marketing insights Until next time I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
Useful Advice For Your Internet Marketing Needs
Many people are often confused by the huge world and vast complexities of internet marketing, when they first venture into an e-commerce option. They see the possibilities, but don’t yet quite understand how to obtain and profit from them. There are some great techniques and methods mentioned in this article that will guide these new users on the way to internet greatness.
One key to enhancing the visibility of your website, is to update your content frequently. This serves a dual purpose. First, frequent updates keep your content current and fresh, encouraging existing viewers to check back often for new and relevant information. But frequent updating also signals to the search engines that you are actively engaged in maintaining your website and your efforts can be rewarded with higher rankings in the search results.
Your customers are going to have a lot of questions, and you need to be ready to answer them. Visitors visit your site to learn information, and if you cannot give it to them, they will look elsewhere. Providing them with detailed responses not only gives them the answers to their questions, but makes it more likely that they will purchase from you.
To make an online coupon even more attractive to your customers, think about offering the discount on a graduated scale. In other words, the bigger the purchase, the higher the discount. When customers see the bigger discount offered, they are usually tempted to buy one or two more products to reach the higher discount threshold. That means more sales for you.
Use these concepts to build the foundation of your marketing campaign, but branch out and make it your own unique build. The chances are, any niche you attempt to sell through, is already heavily packed and filled with competition from all angles. You will need a new way to break through the ranks and only then can you truly call yourself an e-commerce master.
