Download HubSpot’s Official Executive Summary Template [FREE RESOURCE]
Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can help you succeed and is a critical component for long-term growth. This video goes over the secret to writing an effective executive summary that people will pay attention to.
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• How to Write a Powerful Executive Summary [+4 Top Examples]
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An executive summary is like an elevator Pitch of your business plan whether You're an entrepreneur looking for Investors or a CEO of a large Corporation having a strong executive Summary is critical for long-term growth Here's the good news it's short to write The not so good news it can be Challenging to write because it serves Different purposes today I'm going to Share my top five tips to help you write Your own executive summary and show you What key pieces of information you Should include make sure to stick around Until the end because I'm going to go Over a common mistake that people make That you should avoid let's get started Your executive summary is a brief Overview of your company and it's Located at the beginning of your Business plan or on the about us page of Your website usually it's the first Thing that people read so it needs to be Attention grabbing engaging and Convincing in one or two pages it needs To have the following number one it Tells your story when investors or CEOs Read your executive summary they should Understand what your business is about What do you do and why do you do it Let's use connected as our example their Executive summary immediately grabs your Attention with its headline before Reading the rest of the summary we
Already have a pretty good idea of what They do they're a product development Service firm that partners with clients To build better products that Delight Customers and drive business impact Simple enough if you scroll down you'll See they share more details on the History size and mission of the company That explains how they help clients Build better products that brings me to My next tip number two it shows you've Done your research a good executive Summary shows that you know what you're Talking about and that you can Communicate your ideas effectively this Is especially important if you're trying To win over new clients or investors in Their summary connected walks us through Their approach on how their goal is to Build the right products for their Clients in a few short sentences the Reader is confident that with the help Of their Engineers designers and product Strategists connected can help them Deliver world-class products as a small Business the best way to stand out is to Include information on how your product Or service fits in the market and how Your business differs from your Competitors if you're feeling unsure on How to structure your executive summary Here at HubSpot we have a free template That outlines all the necessary pieces You should include you get detailed
Descriptions of how to write your Financial plan market analysis business Operations and more the template is Really helpful if you're writing an Executive summary for the first time or If you to refresh your existing one and Include some things that you may have Missed like I mentioned it's completely Free so if you'd like to download it I'll have it linked in the description Box tip number three for writing an Executive summary is to pay attention to Your tone and avoid cliche language the Tone of your writing tells a story and When it comes to a business document you Have to make sure your tone tells the Story of who you are you can decide to Be formal or informal depending on how You want to represent your brand and Your audience it's also best to avoid Cliches because they can be Misunderstood and that is definitely not Something you want when someone is Reading over your executive summary for Example saying something like you have The best restaurant in town is not Necessarily true and can't be tested When you're writing your executive Summary make sure to focus on the things That reflect the truth of who you are as A company going back to our example Connected doesn't claim to build the Best products but instead their purpose Explains the extraordinary impact they
Create through culture and technology Excellence tip number four is break up Your executive summary so it's easy to Digest for your readers this is Especially important to pay attention to On your website since this one document Is going to be jam-packed with bits of Information you want to break it up into Sections and spend the most time on the Section you feel your audience will care Most about if this is for your general Audience then you can focus more on your Mission or company background and Explain how exactly your business Provides value using multimedia to break Up your information will help keep the Readers engaged and provide them with Visuals to better explain something like Your business model which can be a bit Complicated if you're pitching this to Investors you may not want to include Any visuals but instead spend more time On the market analysis and financial Sections connected is a great example of A more formal executive summary that Provides value to both their General Audience and potential investors in one Page we get to read about their mission Values partners and their diverse team That runs this machine tip number five That is going to save you so much time When putting this summary together is Write your business plan first if you're Like me and like to structure your work
In order you might be tempted to write The executive summary first although It's the first thing people read to Learn about your business it should be The last thing you write once you've Completed your business plan make sure You don't make this common mistake or You'll probably have to go back and fill In some gaps in your business plan or Executive summary these five tips along With our template will make your Executive summary writing process a Breeze if you like this video make sure To subscribe for more marketing content And comment below which companies have Executive summaries that stand out to You thank you so much for watching and I'll see you next time I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
Check Out These Ideas For A Better Understanding Of Internet Marketing
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