Download HubSpot’s Official Creative Brief Templates [FREE RESOURCE]
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In this video, you’ll go step-by-step with one of our Hubspot experts to learn how to write an effective creative brief using a FREE Hubspot template that will keep your projects on time and on message. You’ll learn everything you need to know about the key components of an expert creative brief, how to make sure yours is successful, and all the common mistakes to avoid. Plus, we’ll teach you four easy-to-remember tips that are guaranteed to take your creative briefs to the next level, making them a critical resource for any project, no matter the scope.
🛠 Resources:
• How to Write a Creative Brief in 11 Simple Steps:
• 13 Questions to Help You Write a Compelling Creative Brief:
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In this video we're going to write a Creative brief together using one of Hubspot's free templates more on those In just a second so you'll learn Everything you need to know about the Key components of a gra brief how you Can make sure yours is successful and All the pitfalls to avoid don't want you Shown up to the grocery store without a Shopping list now if you're thinking What even is a creative brief well it's Basically your road map through a Project from beginning to end from Ideation to final deliverables it should Be a clear concise document that's easy To understand at a glance it's a Reference guide for every detail of our Project to make sure expectations are Agreed upon and delivered no matter what Stage the project is at or who jumps Into it and when the Critter brief is The Rosetta Stone that will keep the Team aligned and on track for success But the good news is you don't have to Start it from scratch my friend Hubspot's got three free customizable Creative brief templates that will help You get a head start on organizing your Next project now there are a few key Components that any successful creative Brief should have so let's do a sample One together and remember these can be Presented however you like as long as The information is clear and easy to
Reference all right let's say you're Working on a project in your hometown Sampl Ville where you've been hired by The city manager's office to refresh The Branding of the Town including its Website social media marketing pamphlets And video content in order to attract a Younger demographic to move there where Do we start first there's the project Overview what is the project all about And how did it come to be we can talk a Little bit about sample ville's aging Demographic and the city's initiative to Bring younger families into the mix next Is the objective what will Define the Project success and how does that Benefit the client this will be the Guiding Light throughout the project With every decision made in service of Achieving this objective in our example This means making sample Ville Attractive to the target audience this Should narrow the focus to a segment of The market that the project is intended To benefit this can include things like Age income occupation and geographical Data next is the key message which is Critical but admittedly one of the most Difficult elements to craft this is a Summary that should place the customer In the spotlight explaining why that Target audience simply needs to pay Attention to this project it should Address the problem your project is
Aiming to fix and how the customer's Personal experience will benefit from The results in our example we might Spotlight how moving a sample Ville also Provides access to Great education and Affordable housing the next key Component of a creative brief is Outlining the deliverables or the Tangible items that will be expected From the project upon completion this Could be anything from a single video Asset to a wide reaching social media Campaign timeline is another key element To include outlining the span of time You anticipate the project lasting so Let's go back in and add That along those same lines is the Budget showcasing what financial Resources are required and where that Money will be allocated within the Project in this case I've copied over Our deliverables and added the Percentage of the budget each item will Use and finally a successful brief Should include an approval list for easy Reference this usually means the name And information of key stakeholders who Are approve the different elements of The project across its life cycle in our Sample Ville example it's primar our Hardworking city manager so there you Have it not so bad including all of Those elements is crucial but there are Always ways to make a creative brief
Sing for Anyone who reads it number one Be concise remember brief is literally In the title this document should be the Project distilled down to its most Essential information number two be Specific avoid vague language and point To precise details throughout you want To show the client that you've really Thought this through number three Collaborate nobody is an expert in in Everything so make sure to Loop in key Team members where appropriate to Utilize their expertise number four stay Flexible this goes hand inand with being Collaborative remember that everyone is Just trying to create the best project Possible so be open to changes and Adjustments to the brief as development Progresses creative briefs can be Overwhelming and there are a few places Where your hard work could go ay and Personally I'm not a fan of ay bread you Know what I'm saying having too many Objectives too broad a target audience Or using generic language can seriously Impact the effectiveness of the breath The good news is if you adhere to those Four tips that we just talked about be Concise be specific collaborate and stay Flexible you'll never find yourself in a Position of handing over a lackluster Brief writing an effective creative Brief doesn't have to be a challenge all You've got to do is zero in on those key
Components and adhere to the four easy Tips and you'll be on the right track While perfecting a creative brief can Take a lot of time and effort it's an Investment in making sure your project Or campaign stays on target from the Very beginning in the end a solid brief Will save you time money and definitely Headaches the G of brief will be your Guiding Light through any road bumps or Detours along the way so now that you're A pro it's time to kick off your next Project with a thorough and engaging Creative brief using everything you've Learned today and don't forget hubspot's Free creative brief templates make it Super easy to get started you can check Them out in the description below let me Know in the comments what you found to Be the most effective in writing Creative briefs or any challenges you've Faced in the past and as always be sure To like share and subscribe to learn Even more expert marketing tips and Tricks now if you'll excuse me the mayor Of sville has been blowing up my dmms I Think I got to go reply to a couple Messages until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling dat PES hub spot grow
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Choosing The Right Internet Market – Keys And Conflicts
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