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Ever wonder how some brands inspire such dedicated, loyal fans that become so invested in their product that it becomes an extension of themselves?
It’s no coincidence, but rather the power of experiential marketing.
In this video, we’ll take a deep dive into what experiential marketing is and share how HubSpot used this innovative strategy to help us reach $1 billion in annual revenue and create brand loyalists for life.
We’ll also share real-life examples of effective experiential marketing campaigns, why these campaigns are successful, and creative ways YOU can use this strategy to generate INSANE engagement. By examining these campaigns, you’ll be able to apply these key psychological principles to your own business to get the most out of your campaign efforts, no matter the scale.
• 13 Examples of Experiential Marketing:
• Will Brands Boost Investment in Experiential Marketing in 2022?:
• How Experiential Marketing Works:
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Telling you this secret might get me Fired but I'm about to let you in on one Of the strategies that we've actually Used at HubSpot to help us reach $1 Billion with a be in annual revenue this Isn't some sort of quick hack but Instead it's a carefully crafted plan That some of the best brands in the World use to create strong emotional Bonds with their customers I'm talking About experiential Marketing in this Video I'll tell you exactly what Experiential marketing is how it works How we use it to generate insane Engagement and ways actual ways you can Use this in your business no matter the Scale and if that's not enough for you Because you're a real glutton for Knowledge we've also created a Comprehensive checklist that covers Every step of this process from Pre-event planning to postevent followup Which you can download for free in the Description below it's my gift to you I Don't want to thing for it but I do want Something for my birthday experiential Marketing uses our feelings to connect Us to Brands and make us want to stick With them through thick and thin it Places a higher value on meaningful Moments than on products which Traditional marketing can't really do Also known as engagement marketing it Curates positive tangible experience
Tailored to a target audience this Connection can take many forms from Interactive installations and events to Pop-up shops and often integrates an Online dialogue around it and the Numbers don't lie 74% of consumers say They're more likely to purchase a Product or service because of branded Experiences positive experiences create Buzz and Word of Mouth which cultivate Brand ambassadors and these radical Customers often understand your business On a deeper more meaningful level than The people working for your company What's more your business can leverage User generated content from excited Participants eager to share their Experience across social media platforms With friends and followers by connecting With customers in an authentic and Relatable way experiential campaigns Engage all five senses sparking emotions That Foster longlasting relationships Which is especially valuable if you're a Small or Regional business looking to Grow your audience and when customers Wholeheartedly subscribe to your shared Vision and values they become brand Loyal for life in fact events are an Excellent way to improve your visibility Celebrate a success and connect with Potential customers on a deeper level so The billion- dollar question how did Experiential marketing help us achieve
$1 billion in annual revenue drum roll Please we created an event called Inbound for the Marketing sales Community there are few events like Inbound it's a fully immersive in-person Experience where relationships Drive Transformative growth meaningful Conversations and actionable insight This conference draws a who's who of the Industry along with can't miss Networking moments celebrity speakers And a variety of unique breakout Sessions and in 2023 our conference sold Out in record-breaking time to 11,000 Eager attendees so let's break this down HubSpot used our deep insight into Customer values and decisionmaking to Craft an event tailored to views beliefs And lifestyle we surprised and delighted Our audience with an engaging colorful Environment instagrammable moments Collaboration play and laughter we Created interactive experiences from Custom brand activations uplevel VIP Experiences Niche meetups and even a Pitch competition for startups with HubSpot being the fun inclusive and Approachable brand that it is this was a Perfect match between culture event and Audience but here's the thing you don't Need an event of this caliber for your Campaign to be a success you can do Experiential marketing at any scale for Example not only should brand and event
Personality support each other but also Match in size and scope a small business Will see much better Roi activating at a Niche event where its target audience Will be and costs are much much lower Case in point at some stage in your own Customer Journey you've come across Businesses giving away free samples of Products like ice cream tasting or Taking a car for a test drive it's a Super common strategy and one of the Most basic examples of experiential Marketing that gets customers thinking About your product and influences Purchase decisions but it's not just the Product that motivates you to come back To the brand let's say you own a coffee Shop and want to attract new customers a Brand activation event is a great way to To promote your Brand's message products And services invite guests to take part In Hands-On activities such as a Workshop and do it yourself Barista Station let them choose from a variety Of roasts using their sense of smell to Help inform their decision and include a Photo booth to give customers something Fun to do while they wait encourage Social shares for prizes and discounts To create even more Buzz another fun Straty is a mobile tour this brings a Distinctive brand experience right where Your audience Works play and shops let's Pretend you own a dog treat Bakery
You're a location independent and want To turn it into a full-time business map Out a travel itinera and park a treat Truck in places with plenty of foot Traffic like festivals parks and Anywhere dogs are welcome like my house Distribute samples and coupons and Capture customer info for a chance to Win branded keepsakes and other prizes Regardless of location or event don't be Afraid to think outside the box Transform mundane spaces into to Interactive experiences gamify elements Run contests or challenges that offer Exclusive rewards launch campaigns that Invite customers to share their Experiences and stories you could also Partner with local nonprofits to Demonstrate your commitment to social Responsibility with the right amount of Research creativity and communication Tools even a small event can have a huge Impact and a peak into the mind of your Target audience is the first step in Creating a memorable and engaging Experience develop deep detailed buyer Personas using market research to Understand their needs and desires take Note of these insights then use your Persona to guide you through the process You can find this data by talking to Your best customers setting out surveys And compiling customer data from your Social media analytics no matter how big
Or small you'll need to know the why Behind your campaign to make it Successful everything from the type of Experience to the budget will depend on What you're trying to do do you want to Generate brand awareness promote a Product launch or enter a new market Define your goals values and vision to Convey a consistent message throughout Your campaign think of creative Opportunities for customers to taste Touch smell hear or see characteristics About your brand and develop a budget That aligns with those resources this Will help shape your strategy and make Sure your efforts are focused and Measurable key performance indicators Are essential for understanding how Successful your efforts are and how you Can improve future campaigns for example If you're doing a teaser are on Facebook Try using social metrics like likes Comments and shares to measure pre-event Interest or if you want to measure Engagement try promoting a branded Hashtag in and around the event then Monitor conversations around it for Insights into how people perceived The Experience just remember measurement Doesn't end when the event does send a Thank you email or text to follow up With new and existing contacts use that Opportunity to further engagement and Ask for feedback unfortunately and I
Hate to say this No campaign is foolproof but if you do Know the roadblox you can also plan for How to get around them like low Attendance or engagement when you don't Attract and engage your audience it's Time to re-evaluate every stage of the Planning process make it super easy to Register right from your social media Accounts share event updates or showcase Exclusive behindth scene photos and Videos to promote event attendance and Build excitement use social listening to Track mentions and conversations to Better understand your audience and Create more informed event marketing and Allow attendees to sign up for text Message updates and reminders having no Clear idea of who your attendees are or What they're coming from is another big Challenge when trying to reach a Specific audience or build customer Profiles data capture tools like Google Forms or even pen and paper surveys that Ask specific demographic questions can Help you fully understand who attended As long as you're following privacy best Practices most consumers will share data In exchange for value like Loyalty Rewards and promotions but if you don't Have a process for what to do with the Data you can only take your efforts so Far Gathering your data to find Trends And building a robust customer profile
Are all part of this critical step when We have a positive emotional experience With a brand we're more likely to Remember it talk about it and develop a Sense of loyalty towards it and Experiential marketing is one of the Best ways to connect with customers and Leave a lasting impression about your Brand kind of like an incredible tattoo Like this one right here just kidding I Don't have one so if you can create Incredible branded experiences your Customers love they'll be your brand Advocates and do the hard work of Distributing that experience for you if You're ready to plan your own Experiential campaign my friend download Hubspot's ultimate event planning Checklist that covers every step of this Process and be sure to like And Subscribe so that you never miss any Videos about marketing Trends now if You'll excuse me I'm going to go sign up For for next year's inbound that those Tickets sell they sell quick you know What I'm saying I'm trying to get to it Early until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow Better
Follow These Tips And Improve Your Internet Marketing!
The Internet has revolutionized the way people do business; these days having an online presence is vital. Marketing online can certainly seem like a daunting task, and there are certainly many nuances that come with promoting your business online. This article will guide you through the steps you need to take in order to get the most out of marketing online.
Customer service should always be the cornerstone of your internet marketing plan. Keeping your customers happy and satisfied is far more important online than in more traditional business models. Because of the Internet’s terrific opportunities for social interaction, a dissatisfied customer can (and will!) register their displeasure far and wide, spoiling your website’s reputation with potential visitors who might never have formed a poor opinion otherwise.
Use offline advertising to get traffic to your site. Because you’re doing internet marketing, you might forget that you have the offline world available to you as well. You have customers all over; they read offline magazines and newspapers. Placing advertising where they already look every day will mean more visitors and ultimately more sales.
Look at pay-per-click advertisement programs to increase your website visibility. These programs, like Google Adwords, bring your website up to the top of the list whenever people search for something that relates to your site. This gives you a lot more visibility and a lot more traffic. Advertising is never a bad idea.
When you ship products your customers buy from your website, include some promo in the package. A catalog of your newest items and a discount code can be a great way to get them back on your site buying more. And the relative cost can be pretty low, especially if you can keep them buying each time.
As you can see from this article, marketing online can greatly help your business’ bottom line. With an ever growing population of people using the Internet, marketing online becomes more and more important. If you can follow the proper procedures outlined in this article you will be well on your way to marketing and advertising successfully online.