Download HubSpot’s Official Marketer’s Guide to TikTok for Business [FREE RESOURCE]:
TikTok has finally introduced TikTok Shop, an integrated e-commerce experience so users can make purchases without ever leaving the app experience. This step-by-step guide will walk you through everything you need to know about setting up your TikTok shop to sell your products to your TikTok followers. This ultimate tutorial guide includes TikTok Shop best practices, common mistakes to avoid, the four different ways users can use the TikTok Shop, and how to optimize your product catalog to appeal to TikTok Shop customers. Don’t miss out on this efficient new revenue stream for your business, learn all the ins and outs of TikTok Shop in one easy to follow video.
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Tik Tok has finally introduced Tik Tock Shop it's a built-in e-commerce solution To let people buy my stuff without ever Leaving my channel in this video I'm Going to walk through the steps of Setting up a Tik Tok shop for my candle Business plus I'll show you the Different ways users can shop for my Products best practices and common Mistakes to avoid so first who is Actually able to use Tik Tock shop Currently available in the US the UK and China Tik Tok divides shop users into Four main categories first there are Sellers obviously typically sellers are Brands like my candle store looking to Sell their products to the Tik Tok Community the next category is creators Who can activate new revenue streams by Using their platform to promote and sell Products they like like seller accounts There are some criteria here including Minimum follower accounts and video Views there are also Partners who Function as sort of an e-commerce or Marketing agency for these first two Groups really helping them to achieve The growth they're aiming for finally There are of course Shoppers looking for Recommendations on new products and a Seamless online retail experience all Without ever leaving the app so Presuming you're a seller like me how do You get started on Tik Tok shop first
And foremost you'll need a Tik Tok Business account which is free and easy To set up but it's important to note That to get a seller account on Tik Tock Shop you'll have to live in one of the Supported countries and be able to Provide documents like ID proof of Residency and a business license you'll Also have to fill in your business Information declaring the type of Business you run for me I'm an Individually owned business so that's What I'll go ahead and select and before You can start accepting any payments You'll have to fill out a W9 it's some Upfront leg work I know but then again Isn't every aspect of a business trust Me it'll all be worth it when you see How seamless it is to incorporate E-commerce into your Tik Tok Channel and Look it doesn't have to be scary to Learn a new platform hubspot's free In-depth ebook the marketer's guide to Tik Tok for business is an essential Toolkit with everything you need to know To understand it okay so once you Register and provide all the requested Documentation you'll receive an email From Tik Tok about your application in About one or two days once approved You're ready to take the next steps and Get to selling before I start adding my Products I'm going to go to my Tik Tok Seller center click shipping then
Shipping options to set up my Preferences I'm going to use seller Shipping because I ship everything Myself but there are also options for Tik Tok to handle it for you via Warehouse house distribution similar to Selling on Amazon select which option is Best for you based on the size and scale Of your business next I'll upload some Of my products generally I need a name For my product a description an image And the price don't worry I'll get into The du's and don'ts of titles and Descriptions in just a bit I can also Add products one by one or I can bulk Upload using spreadsheet templates Tik Tok provides finally I'll go to the Seller center to customize a look and a Theme for my shop in the store design Tool to get it looking on brand for my Business now that my shop is looking Good to go how do users actually shop For my products through Tik Tok so there Are four different ways for people to Buy on Tik Tok I like to do the Occasional live stream while I'm Creating my candles and it's a great way For me to engage with my followers but Now viewers of the stream can also Engage with the products in real time Adding them to their cart while I answer Questions about them and they can check Out whenever they're ready another way Is shoppable videos which is basically
Your content that contains links for Users to buy the featured product Without ever clicking away from the Video Tik Tock shop also offers sellers A store Page this adds a little shopping Tab and bag icon to your profile that Will lead users to a page of products That you can curate whether it's new Releases or your best sellers finally The shop tab is a method of Discovery For users this is where they can search For specific products get suggestions of Related Brands and see user specific Recommendations based on past activity Or prior purchases participating in Tik Tok campaigns will help increase your Brand visibility to new users who are Genuinely interested in the type of Products you're offering and therefore More likely to be a real lead there are So many different ways to get Tik Tok to Work for you and your business by Reaching new customers okay so I've got My shop set up I'm getting some traction But how do I keep it growing one of the Most critical best practices for using Tik Tok shop that I can recommend is Optimizing the product catalog for Tik Tok I want to make sure my images and Products are are recognizable to My Overall brand aesthetic also I don't Have to list every single product I make And overwhelm users with choices instead I try to see what sorts of products are
Popular in the space I occupy and see How I can either fill a gap or offer a Good value I really want to show how my Product solves a specific problem or how It can be used in day-to-day Life Next The reality is that Tik Tok can be a lot Of work but it can yield incredible Results 83% of people say that Tik Tok Plays a part in their purchasing Decisions 83% one of the best ways I can promote My products and find new customers is to Do what Tik Tok was made for create Content while it's undoubtedly fun Tik Tok has become so much more than just a Platform for silly dance videos it's Literally changing the way we have to Think about SEO hashtags on Tik Tok are Essentially functioning as keywords Would on Google it's important that the Content I make is tagged appropriately With both trending tags and more Specific Niche ones just to make sure it Surfaces where it'll get the most Traction I also make sure to take Advantage of trending sounds to find a Creative way to fit my products into the Most popular audio samples finally Tik Tok is an influencer driven platform There are influencers in all sorts of Niche markets so it's worth doing some Exploring to see who might be a good fit For my brand and then I can partner with Them to promote my products Tik Tok
Shops Partners listings is a great place To start in finding an influencer Partner that might work well with your Brand and your budget okay so now you Know what you absolutely should do on Tik Tok shop but what about the common Mistakes you want a sidest step common Mistake number one not selecting the Correct category always be sure you're Listing your products under the accurate Category both for easy user Discovery But also to avoid unnecessary violations From Tik Tok mistake number two price Spamming some newbies think constantly Changing prices will entice Shoppers to Buy buy buy before the price changes is All it actually does is generate Distrust in the brand both from Shoppers And from the algorithm please don't do This mistake number three misleading or Confusing product titles make sure all Of your product titles are clear and Concise there are 34 characters to work With before Tik Tok cuts off your title The goal should always be for titles to Be descriptive enough for someone who Just came across your brand to Understand at a glance don't worry You'll be able to get into more Det Detail by avoiding mistake number four Vague or messy descriptions product Descriptions should be engaging and Succinct but with at least 500 Characters and readability kept in mind
Highlight the benefits and features of The product while incorporating those All important hashtags we already talked About in other words Shoppers should be Left with zero questions about what They're buying and to that end avoid Mistake number five bad product images Even though generally speaking Tik Tok Does reward cont content that doesn't Feel overly produced product images are No place for shortcuts I mean shopping Is fun right people want to see exactly What they're buying avoid these missteps And Tik Tok shop will be growing your Business in no time Tik Tok has been a Major asset for businesses Savvy enough To take advantage of it the introduction Of Tik Tok shop as an e-commerce Solution is an exciting New Frontier to Connecting directly with your audience And converting them from followers to Customers don't forget to check out Spots free ebook the marketer's guide to Tik Tok for business to understand Everything you need to know to implement A solid Tik Tok strategy for your Business and if you're an early adopter Of Tik Tok shop let us know in the Comments what's been working for you so Far thanks for watching and I'll see you Next Time I can't find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across
Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases hub spot grow Better
Make Internet Marketing Work For Your Business
Marketing your products or services on the Internet can be confusing and challenging at first. Following the provided tips will guide you in the right direction. These tips are great for anyone marketing their business on the Internet for the first time, and some of the hints will help long-time marketers to get to the next level.
An easy way to remind your current customers about your store and also, to tell potential customers about your store, is to send a press release. You can announce sales, new products or just remind your customers to come back and shop. Anything that brings your company to the front of your customer’s mind, can really help your profits.
Directly under the image of a product on your site, include a description that details the different benefits and functions. This description should be no more than 3 sentences long and could be in sentence or bullet point form. This will give your customers a clear snapshot of the product they are about to purchase.
Investing time, energy, and money on getting a good host and domain is crucial to your online marketing success. These are the backbones of your entire Internet operation. Do not skimp or go with a low quality option or you will regret it later on. Many good sites have been brought down by bad hosts.
Blogging about your online business helps to humanize your brand. Blogs can allow your company to show its helpful, thoughtful and insightful side. Through your blog, you will show people your company’s sense of vision, people and culture. Blogs allow for a more personal, less corporate view of your company.
As stated previously, marketing on the Internet can be confusing and difficult; and that’s true even for those with some experience. Once you get the hang of what to do and how to do it, it becomes easier. Make a note of some or all of these hints. Consistent application of the advice can give your marketing a timely boost.
