Download HubSpot’s Official Blog Ideas Generator [FREE RESOURCE]
Discover the power of blog content that attracts and converts! In this video, you’ll learn how to attract your ideal customers and create valuable content around your buyer personas. Learn the best techniques for how to write SEO-optimized blog posts through practical tips and HubSpot’s free tools to enhance your inbound strategy. This video will take you step-by-step—from titles, to keyword research, to authoritative body copy that meets users’ search intent—to make sure each blog you craft brings the most traffic possible.
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Blogs are vital for inbound marketing They enhance SEO boost traffic and Generate leads all within the buyer Journey but how do you make sure your Blog outshines the millions of others Published today in this video I'll walk You through stepbystep instructions for Creating irresistible sharew worthy blog Content and show you the delicious Secret Sauce behind optimizing it to Shine the brightest let's cook start by Choosing a topic to write about you can Do this in two ways the easy automated Version or from scratch let's start with Automation for the folks who like to Save a bit of time hostpot has a Blog Topic generator that'll instantly Jumpstart your creative process just Head to hubspot.com /blog dtop das Generator put in up to five nouns to get Started let's go with Marathon Balance Sneakers nutrition and schedule hit give Me blog ideas and boom now just scroll Through these ideas that were generated Based on your keywords we offer five Here but you can get more than 250 ideas If you sign up no pressure though for The Hands-On crew we've got some simple Yet effective strategies that'll add More polish and value to your content Dig in to buyer personas this detailed Description of your ideal customer is Derived from Deep audience research and Helps you better understand your
Customers and perspective customers Let's say your buyer Persona is named Gregory He's A 42-year-old beginner Runner who wants to complete their first 10K but doesn't have much time around Work and family to attract him your blog Topic could be how to maintain a work Life balance through running or how to Choose the best running shoes for 10K Races by understanding your ideal Customer needs behaviors and questions You can write content that specifically Addresses their interests and concerns You'll also want to do keyword research Which is key to brainstorming blog Topics that both people and search Engines care about this gives you the Words your audience uses when they're Searching for your product or industry By creating a set of topic clusters Focusing on longtail keywords highly Specific search phrases of three or more Words you can tap into what your Audience is really searching for for Example if your main keyword is uh Running shoes a blog post like the 10-step beginner guide to choosing the Right running shoes uses longtail Keywords to reach people looking for Guidance on running shoes so no matter Which tactic you go with remember when Choosing topics focus on educational Content about your industry not yourself The goal of your blog should be to help
Your audience accomplish tasks they need To complete at work and in their Everyday lives by the way remember that This is just a taste if you want to dig Deeper into choosing a topic while also Elevating your content creation skills Then my friend check out our free Certification course now before we shift Gears to another equally crucial part of Your blogging Journey there's something You should know on average eight out of 10 people will read headline copy but Only two out of 10 will read the rest This means 80% of readers won't even Make it past or headline without a Compelling promise that turns a browser Into a reader so the better your title The better the odds of having your post Read by more people so what makes a Great Title should have grown my beard longer So that I could stroke it more Emphatically well it's one that includes These three things your longtail keyword Or why behind a search query a reason to Click or your value and your unique take On the topic let's say our Persona from Earlier is searching for best running Shoes for 10K on Google a working title For your post like this one for example Is now longtail and specific we know That someone searching for this is Likely a runner who wants a shoe Designed for comfort and performance so
The value here is the promise that You'll get a list of the 10 best running Shoes for races if you read this guide You also have your unique angle here Variations of your angle could be 10 Best running shoes for 10K races Elite Runners guide or 10 best running shoes For 10K marathons researched and tested They're both somewhat similar but each Gives a unique reason for someone to Click on your post over another one in The search engine results now what about Title length well HubSpot studied our Own blog post titles to understand what Works best here's a backstage Pak at the Consistent principles that we found 60 Characters is the ideal title length and Titles between 12 to 14 words are liked Most often on Facebook Google typically Displays the first 50 to 60 characters Of a title tag if you keep your titles Under 60 characters you can expect about 90% of your titles to display properly If you're unsure how your title will Display well run it through Moses title Tag preview tool type in your title here And see how it appears in search engine Results if your headline title is still Too long and you're stuck on how to cut It down remember to be specific and Customer Centric stay on topic Prioritize the main points and include Your primary keyword at the beginning For a concise and clear title your title
And content should match period come up With at least 5 to 10 different titles For every blog post you write and choose A few to test with your audience make it A rule that you spend a minimum of 5 Minutes brainstorming these ideas and Keep a log of which types of headlines Work best for your Target personas and Use them shamelessly if your blog Doesn't meet the expectations of your Readers they'll bounce from your site And look for information elsewhere okay Now that you have a topic and a title For your blog post the next step is to Create and structure its content a blog Post has four main ingredients an Engaging lead short informative Paragraphs use of subheadings and Keyword Cadence and a powerful call to Action your lead should grab your Visitors attention use humor be Empathetic or grip the reader with an Interesting fact or statistic start Strong by including your keyword in the First paragraph of copy describe the Purpose of the post and explain how it Will address your buyer persona's Current situation thoughts or emotions Frankly it should be a follow-up to that Tempting title that you just crafted the Body of your blog post is where readers Will undoubtedly derive the most value At hpot we found the ideal post length Is between 2100 to 2400 words but that
Will vary depending on your topic always Solve for the reader first and break up Your post with short bite-sized Paragraphs a simple rule is to try and Keep paragraphs to three sentences or Less splitting paragraphs will vary Depending on the topic generally though You'll want to express one thought in a Paragraph then move on to another you Got this idea here and then that one Over there you keep things nice and neat And separated you shouldn't go more than Two paragraphs without something to Break it up this can be an image a Bolded list an outtake or sub heading Bold subheadings are another onpage SEO Element they help build the structure of Your post and help your content come Together with Clarity think of them as The bun of a burger yum now it's not Unusual for your readers to be skimming Instead of closely reading every word Crafting useful and meaningful Subheadings means they'll get more from Their selective gazing subheadings Should be emphasized in bold text and Written with H2 tags or smaller never H1 Tags which would signal a title notice How this post uses h three subheadings As well to further break up body copy And make it easier to digest you'll also Want to mention your keyword at a usual Cadence in your subheadings and Throughout the body of your post
Remember your primary focus should be on Tangible benefits to your reader not how Many times you can include keywords in Your content that would be keyword Stuffing and I think we all know what Happens when we stuff ourselves with Empty calories and if you're doing a Good job explaining your topic Google Will understand you don't have to Overend indulge with robotic keywords to Finish include a powerful call to action At the end of each post so readers can Learn more about your topic or take a Specific Next Step ctas complete your Buyer persona's experience drawing them Seamlessly into your contact forms and Landing pages and inviting them to take One or two more actions to get to know Your brand if you need additional help Structuring your posts we put together Six essential blog templates for the Most popular content types that you can Grab from the link in the description Below so you've crafted the perfect post I'm very proud of you now you'll want to Optimize it to help search engines Understand your site and find the Right Audience when it comes to blog Optimization eat friendly content is the Answer eat stands for experience Expertise Authority and trustworthiness The four criteria that Google uses to Determine highquality original Authoritative content that meets user
Search intent eat is essential for SEO Because it boosts your website Credibility you can also increase your Chances of earning valuable backlinks From other high quality sources further Increasing your website's Authority and Credibility now we've already covered Optimizing blog title and content using Eat guidelines but there's a list of Other optimizations you should consider As well let's start with the URL According to google a site's URL Structure should be as simple as Possible doesn't have to be an exact Match of your blog title but make it a Best practice to shorten the URL without Losing context to what the post is about Notice how the URL of this post is Shorter than the title this way I can Update the content over time without Updating the URL words that add little Or no meaning to the URL like and or That can be removed for the sake of Brevity and readability also don't Include numbers in your url like years Or steps this way if you update the Content in the future you won't have to Update the URL updating the URL creates A 301 redirect a 301 redirect is a Permanent redirect from one URL to Another making updates to URLs hurts Your SEO and you don't want them moving On to image alt text also called alt Tags and ALT descriptions alt text is
The copy that appears in place of an Image if the image fails to load on a User screen this text helps screen Reading tools describe image to visually Impaired readers and tell search engines What an image is about which ultimately Helps those images rank in the image Section of search results consider Optimizing your images with different Descriptive variations of your longtail Keyword and add context that relates to The topic of the post you'll also want To insert links strategically throughout Your post adding internal links Encourages users to explore other Relevant content on your site which can Also increase time on the site and Reduce the bounce rate additionally it Can help search engines crawl and index Your pages more efficiently internal Links with optimized anchor texts or Clickable words or phrases within a Hyper link can further enhance your Keyword targeting strategy for external Links make sure to use authoritative and Credible sources as it can boost your Blogs Authority and build trust with Your readers link only when it's helpful Or supports a stat or claim you're Making and consider having that content Open in a new window without redirecting People off your site which brings me to My last Point link to important content On your site that supports conversations
For example consider inserting a CTA Link after the first few paragraphs try Including a passive CTA through Hyperlink text as opposed to using an Image to avoid looking too pushy too Soon it's important to include these Passive ctas near the top as you can't Always count on your visitors reading Your entire post to take the next step Or you can include an image or text CTA Near the most relevant content in the Body of your post as the best time to Support a conversion is just after Educating someone notice how the CTA Content is similar to the content it's Paired with now what makes a good blog Post an outstanding blog post sure some Are relying on quality ingredients and Tasty SEO but the entire thing becomes a Masterpiece when you add the secret Sauce that brings it all together as one Conversational copy for instance let's Take our blog example from earlier Instead of a dry imp personal Introduction imagine kicking off your Blog post like this can you see the Difference this style is engaging Personal and immediately pulls the Reader into the conversation it's the Difference between a simple blog post And an outstanding one now remember when I said millions of blogs published every Day well make sure your stands out with Search intent focused well optimized
Content this enhances search visibility Draws relevant audiences nurtures Customer relationships and builds Authority this video hit the spot and You're ready to master the art of Compelling content creation uh my good Friend take our free certification Course you'll gain insights from Industry experts on Crafting appealing Sharew worthy content that drives Conversions and even learn how to work With influencers to increase your reach Make sure to like comment and hit Subscribe to stay up toate on the latest Inbound marketing tips and strategies Now if you'll excuse me I'm going to go Eat my way through my through my kitchen You know what I'm saying I'm feeling a Little peckish feeling a little hungry If you'd like to join for a snack you'll Know where to find me until then I'll See you next time I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow Better
Let Us Learn The Basics Of Internet Marketing
The number of customers available to you on the internet may be higher than in your local area, but so are the number of competitors. There are thousands of companies competing with you for their share of the internet market, and if you have not started using internet marketing techniques, you’ll be left behind. Here are some surefire internet marketing tips to put you ahead of the competition.
A great way to get you recognized is to cater to a market within a market. We all know about niche markets but there are actually smaller markets inside of every niche. Instead of catering to an encompassing market or even a mid-sized market, target your approach to a concentrated market with high traffic rates. There is less competition here and your site will live on the front page.
Make sure to evaluate the content of your website. Know what your website says, what the goals of the site are, and get a gauge on how useful the content is. A well defined site is sure to attract more traffic. Increased traffic is key to maintaining a successful site.
Determine the goals and needs of your customers to develop a lucid path on your site. This will help to create a focus for your potential clients, which will attract their business and tap into their necessities. Find out exactly what your clients will need and elaborate on how you can provide this service to them.
Don’t be afraid of self-promotion on your own website. No one is going to market your opportunity for you, if you don’t market it first. Choose an area on your home page that can act as a sign post for future offers and deals for your customers. That way, they will always know where to look to see what is the next big opportunity from your brand.
Beating the competition is possible if you use these tips to market your business on the internet. And don’t stop there: learn as much as you can about marketing online because there will always be new competitors that will try to take your customers. Stay on top of internet marketing techniques so that doesn’t happen.
