Download HubSpot’s Official Email Marketing Planning Template [FREE RESOURCE]
What’s the point of a great email newsletter if no one is around to read it? Kind of like if a tree falls in a forest but no one’s around to hear it … you get it. Growing your email list takes some work, but there are steps you can take to uplevel your email list quickly and effectively. In this video, we reveal four strategies to help you take your email list from 0 to 10,000 and beyond. From implementing email sign-up CTAs on your website to leveraging the power of your network, you’ll have the tools to get your email newsletter off the ground in no time.
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I'm going to let you in on a little Secret there are over 4 billion email Users across the globe so that means it Shouldn't be that hard to grow your own Email list right H in this video I'll Reveal four highly effective strategies To help you take your email list from Zero to 10,000 or more the possibilities Are endless but before we dive in the Best way to develop growth strategies is By having organized email data Personally I use our email marketing Planning template to keep track of my Email performance now with that out of The way let's get you some more Subscribers tip number one harness the Power of email signup ctas a CTA or call To action can be powerful when used in The right way CT live on your website as Popups buttons forms and more to Encourage your visitors to take a Desired action these actions may include Sharing your content on social media Starting a free trial and you guessed it Signing up for your email newsletter I'm Sure you visited multiple websites that Have popups right on the homepage asking You to join their email list I know I Have pop-up ctas like these can be Extremely effective when it comes to Getting new subscribers in fact mhm they Have an estimated conversion rate as High as 8% compared to just 1.5% for Generic end of page ctas a good pop-up
CTA is simple uses action verbs creates A sense of urgency and showcases your Brand's personality take this example Let's say you just started a career Coach coing business your website is Live and you want to get your email Newsletter off the ground if you added a Pop-up CTA to your website it could Sound a little something like this hate Writing cover letters we get it check Out our newsletter for the latest and Greatest job search hacks subscribe Today let's unpack why this example Works for starters we kept it short and Simple it's only 21 words and it gets Straight to the point quickly we've also Used action verbs check out and Subscribe give our visitors a clear ask Also we're not just asking people to Subscribe we're asking them to subscribe Today this creates a sense of urgency And by introducing the message hate Writing cover letters we get it we've Given our brand a conversational Relatable and empathetic voice looks Like we're four for four the other thing To keep in mind is that your CTA is only As good as the value it conveys make Sure you're really emphasizing why Readers should care about your Newsletter in the earlier example of our Career coaching business we flat out Said we have the latest and greatest job Search hat
That's extremely valuable for someone Who is looking for a new job or seeking Career advice your CTA should always Align with the needs of your target Audience now throughout this video I've Been referring to ctas in plural however Make sure you're not overwhelming your Visitors with too many ctas this can Confuse readers and lead them to abandon Your website altogether in fact a study By omnisend revealed that emails with Three or more ctas have lower Click-through rates than emails with Less than three this is a good rule of Thumb to consider for your individual Web pages as well not sure how to add Pop-up ctas or another CTA style to your Website look into what's available Through your website hosting platform The FAQ page or knowledge base is a Helpful place to start with a good CTA Strategy you can sit back and watch your Email list blue but that's just step one Tip number two offer incentives to draw Subscribers in personally I love getting Free stuff I mean who doesn't you know What I'm saying offering free incentives Is the perfect way to draw email Subscribers and potential customers to Your business let's look at the facts When it comes to freebies eight out of 10 people are more likely to shop with a Company in the future after receiving a Free item and those same eight people
Have a more positive impression of the Brand if you're trying to boost your Email list use incentives to encourage Email signups to decide what to offer Try asking yourself these three Questions number one what are my Audience's needs back to our career Coaching business example things like Resume templates or interview prep Guides are likely very useful number two What's trending in my Niche right now in Today's job World imposter syndrome is a Hot Topic so related resource could be An option number three could I provide a Small sample of something larger maybe You offer one job search checklist Instead of a full ebook once you nail Down your offer be sure to present it in A way that encourages email submission Ask folks to fill out a form on your Website with their name and email Address in order to access the freebie From there you can either include the Option to sign up for your newsletter Directly on the form or you can add a Signup CTA to the email that contains The Freebie remember it's good practice to Have opt-in consent from all your email Subscribers motivate them to want Information from you instead of making That decision for them a freebie can Serve as motivation to give your brand And your newsletter a chance however
This strategy only works well if people Know what you're offering exists in the First place which leads me to my next Tip tip number three promote your email Newsletter across channels you have an Amazing newsletter and some awesome Freebies to give away but it doesn't Mean anything if nobody knows about it Your website is a solid place to start Spreading the word leverage those ctas We talked about to highlight your Newsletter and incentives you can also Bring in subscribers by adding a Newsletter CTA to your email signature This method gives you tons of visibility If you're someone who sends out a lot of Emails plus do not under estimate the Power of social media you can include a Link to your newsletter signup landing Page or form directly in your bio on Your profile and you can post about it Regularly to encourage your followers to Sign up and here's a little Pro tip for You create a landing page on your Website specific to entries from social Media so you can track the success of Your email newsletter promotion efforts One more way to spread the word about Your newsletter is through Word of Mouth that's how I talk to people if You're meeting your clients in person or Showcasing your products or services at An event make it a topic of conversation And make sure you have the necessary
Resources with you to collect new email Addresses this could include a QR code Linking back to your signup page or an IPad for submitting entries on the spot Okay time to move on to our last and Final tip tip number four launch a Referral program you're doing the work To let people know about your newsletter But you can also let your network do Some of the work work for you mhm Referral programs essentially turn your Existing customers into promoters for Your brand encourage existing email Subscribers to share your newsletters And freebies with their families friends And colleagues and in return offer them Something in exchange this can be as Simple as a discount off their next Purchase or an additional service Exclusive to referral participants so as A career coach you could offer $10 off a Future coaching session for their first Successful referral the strategy not Only only drives them to promote your Brand but they'll also be incentivized To buy from you again uh that's a Win-win in my book uh you hear that yeah That's the sound of thousands of Incoming email subscribers with these Tips and a little bit of help from Hubspot's email marketing planning Template you can grow your email list And create an email strategy that really Works before you go be sure to like
Comment and subscribe so you can stay up Toate on all the latest marketing tips And Trends now if you'll excuse me I got Your email list to go sign up for I saw Your ctas they were catchy they were Timely they were urgent I'm ready to Sign up until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases hopspot grow Better
Suggestions To Make A Competitive Online Marketing Strategy
You don’t know everything about Internet marketing. Anyone with an online presence can learn new techniques. This article will provide several strategies for putting together a successful Internet marketing campaign.
Remember to check every resource you have available and use it to your disposal. If you have friends that are web designers you might want to have them help you with your site. People who are experienced in the field have knowledge of what online viewers are looking for, don’t be shy to ask for advice when it could pay off greatly in the long run.
When reviewing someone else’s product, always make sure that you’re speaking of the product as if it is your own. Do not speak as if this is just some product being peddled for a larger company. Speaking as if you’re proud and sure of the product will come across to the customers as legitimate.
Talk to marketing companies. If may seem counter-intuitive since you are their competition, but some marketing companies are willing to bounce new ideas off other marketers, to see what new ideas are out there. If you are willing to share with them, they may be willing to share with you.
Distraction is the worst enemy of a good internet marketing site. If you are going to get your customer’s attention, you are going to have to do it very fast. Your descriptions and other website content have to be incredibly focused, appealing and concise. If you do this you will capture your audiences attention.
Fortunately, a lot of information is available that will show you how to market better. You need not study the topic intensively, either. All you need to do is read articles like these and absorb the information given. There are plenty of simple ways to become better at Internet marketing. So, keep a lookout on all new Internet marketing topics and keep looking to improve every day.
