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The biggest problem I see with agencies, marketers, and service professionals struggling to generate more clients is that their main offer, the thing that they’re putting out there to the market, is either offering to solve a problem that their market doesn’t really have
…or they’re trying to solve a problem that’s not painful enough for their clients to actually bother getting help with.
For example, if you have a marketing agency that offers services like lead generation you’re going to have a hard time if you decide to focus on say, veterinarians.
As anyone who’s ever gone after the veterinarian niche knows, you’ll quickly find that most veterinarians are pretty much always fully booked, with long waitlists, and more clients than they know what to do with.
This is why the first step to getting more clients is to start with your market first and identify their biggest and most pressing problems, and only then go about figuring out what solutions you could offer to help them solve these.
Which, fun fact, may, or may not be things you’re currently doing or offering.
So, let me show you how it’s done.
#marketing #digitalmarketing #marketingstrategy
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By far my number one strategy to this Day when it comes to doubling tripling Even 10x in your lead gen is to First Make a list of all of the current places That your ideal clients are present and Active both online and offline and then Dedicate yourself to showing up there Consistently and persistently by Engaging and interacting answering Questions and creating helpful content For example if you want more business Owner leads for your marketing agency You could check out the hundreds of Facebook and Linkedin groups for Business owners you could join the local Chamber of Commerce you could start Looking for podcasts and YouTube Channels or blogs dedicated to business Owners that you could create content for You could even run paid ads targeting Business owners directly in order to get Your message right in front of your most Ideal and perfect clients most Businesses don't have a lead shortage What they have is simply a failure to Connect with leads that are already There
Internet Marketing Advice Straight From The Pros
While you may want to start your online business right way, you should start slow and learn all you can about Internet marketing. Read this article to pick up some useful tips.
Be sure to caption all images on your website. Search engine algorithms will factor the relevancy of text in the captions in to how relevant your site is to a keyword being searched. If you do not use relevant captions, your search engine rank may suffer.
A great internet marketing tip is to do a little bit of research on keywords. It’s important to know which keywords are popular because they have enormous potential to drive traffic to your web site. A good idea is to generate pages of content on your site for different keywords.
Incorporate a website banner which contains your mission statement or slogan, or possibly both. Using a banner will impart a professional look to your website and provide useful information about your product or service. This will help you highlight your services and the reasons for your commitment to your products and customers.
You should do whatever you can to get other websites to link to your websites. Use word of mouth promotion, social networks, such as facebook and twitter and other new publishers, to spread the word about your site and content. Try sharing their content, as well. If you share theirs, they may share yours.
Let your customers know how to get in contact with you. Place your contact information on every page, even if it is just at the bottom. Doing this, not only increases customer confidence, but it also allows a search engine to bring up your website if anyone searches for part of your contact information.
It would take extensive articles and books to explain every aspect of Internet marketing, yet all successful businesses need to start somewhere. Even the pros need to stay up to date on all of latest information in the field, as the world of Internet marketing is always changing and growing.
