Here’s the link to check out GetResponse now:
“No enemy is worse than bad advice”. This was true 2500 years ago when Sophocles said it, and it’s even MORE true now. Because the internet has algorithms that are shoveling a steady stream of just downright terrible advice.
That’s why in this video I’m going to share with you the 5 pieces of advice that I’m glad I never followed.
And by glad, I mean, dodged a bullet and won the lottery on the same day kind of glad.
So, let me show you how it’s done.
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1) The One-Page Marketing Cheatsheet:
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No enemy is worse than bad advice true 2500 years ago when Sophocles said it And it's even more true now because the Internet has algorithms that are Shoveling a steady stream of just Downright terrible advice I'm going to Share with you five pieces of advice That I'm glad I never followed and by Glad I mean dodged a bullet and won the Lottery on the same day kind of glad Starting with number one all you need to Do to succeed is find a niche with no Competition I often get emails DMS Comments on a video from someone with a Brand new business idea that's never Been done before and there's no Competition at all I'm Gonna Be Rich bro Now this is obviously terrible and Here's why having no competition is a Bad sign a very bad sign when you're First getting started having no Competition means there's nothing worth Competing for there's nobody serving This Market or offering this solution Because there's not enough customers for It no one wants your solution bad enough To pay for it now eventually you can and Will want to carve out and create your Own Niche but when you're first getting Started it or even if you're already Established and are just thinking about Launching a new offer you want to make Sure there's enough demand for what You're planning on selling one of the
Very first things I do anytime I'm Thinking of launching a new business or A new offer is take a look around for Competitors in the space which is about As good a sign as any that there's going To be buyers and customers and consumers For whatever it is you're planning on Selling I cringe every time I hear Someone say if I could just go viral Everything would be fine going viral Isn't a strategy as it's not something You can just do on command otherwise Everyone would be going viral all the Time all over the place and unless You're a huge brand with universal Appeal you probably don't even want to Go viral in the first place as little Mean reaching a ton of people who likely Aren't a good fit for your business your Offer or your message the better plan is To focus on creating quality content Consistently and let going viral be a Nice bonus if it happens because you Don't need it and you may not even want It seeing as pretty much everyone is on Social media these days you don't need a Website anymore to build a successful Business right wrong and the advice to Skip out on building a website and Instead put all of your eggs in the Social media basket is just such Terrible advice that a single-faced palm Simply won't do yes social media is Important but it's just one piece of the
Puzzle the good news though is that this Puzzle isn't that big and there are Really only four things that are proven And profitable and essentially mandatory Marketing parts to any businesses Marketing strategy social media a Website email marketing and then this Fourth thing up here which we're going To talk about later but first on the Topic of email marketing allow me to Introduce you to the sponsor of today's Video get response whether you're just Getting started in marketing or you've Been at this whole business game for a While now and are looking to build more Advanced marketing campaigns get Response can help get response is in Email marketing and marketing automation Software that helps marketers and Business owners create automated Marketing and email campaigns and save a Whole lot of time doing it by automating Repetitive tasks and letting the Software do the heavy lifting for you For example with get response you can Create an entire customer journey to Directly within the tool and you can Deliver hyper personalized messages to Leads because of automated lead scoring And tagging you can create sign up forms And pop-ups which allow you to turn your Website visitors into leads for your Business you can save time and resources By using pre-built workflows for your
Campaigns or if you're a bit of a Control freak like I am you can build Your own custom automation from scratch Plus get response just launched an AI Subject line generator which will help You generate compelling subject lines to Increase Roi in sales so how much does This cost then well with get response's Freemium plan you get everything you Need to get started including email Marketing uh landing page signup forms And pop-ups all for the one-time low Price of completely free So make sure to check out the link in The descriptions below right after this Video alright here's a piece of bad Advice that pretty much every business Owner entrepreneur or marketer has Probably heard when they were first Getting started and that's the advice That you should start your business by Designing your logo first I mean your Logo is important right you gotta make That good first impression this is your Brand we're talking about your business Your legacy plus how will people know Just how cool and professional and Amazing you are without an eye-catching An incredibly amazing looking logo well My friend this might come as a surprise But when it comes to your logo customers Just don't care that much and by don't Care that much I really mean don't care At all so avoid spending time and money
And energy on something of such low Value and low importance and instead Create what I call a minimum viable logo And then get back to work on what's Actually important like getting Customers creating content doing your Own marketing getting results so here's How to put together a very nice very Free very fast minimum viable logo first We're going to type which means whatever Your name is or your business's name Well that's what we're going to use as The basis of our logo then pick a font Any font ideally a free one maybe Something like Margaret Sarah for Wreckfield Ralph or San Luis or Redwing Or Leorio avengland or American lemon I Like the look of pretty much all of These but make sure that you pick one That resonates with you and is able to Be used commercially as for brand colors Well you can go black and white to start Monochromatic is always in style or you Can just pick any of the color schemes That you like from this list of trending Color palettes on coolers.co I kind of Like all of these ones but you do you And to really drive this point home and Show you just how unimportant a logo Actually was I did a quick Google search For the world's worst logos and I was Intending on sharing some of what I'd Found with you here but sadly what I Found was equal parts hilarious and
Disturbing and so out of fear of having This video banned or blacklisted or Demonetized I'm afraid I'm gonna have to Leave it to your imagination also if you Happen to decide that you want to Perform this Google Search on your own You have been warned but the takeaway From this is that if some of the Companies I found can survive with Terrible and I mean terrible logos then Surely you're gonna be okay going with Just a nice clean simple type based logo To get started with the next piece of Bad advice is something that I still Hear all the time full disclosure I Might even say it from time to time Which is why it's important to dig into This one just a little deeper and that Is the advice that in order to succeed There is something that you absolutely Positively must do for example it might Be the advice that you have to start a Podcast or you must start a YouTube Channel or you'd be crazy to not start a Membership site of your very own or it Could be how you have to be more active On Facebook or Twitter or Instagram or Pinterest or Tick Tock or LinkedIn or How you need to do SEO or must do Facebook ads or desperately need to look Into content marketing or whatever else But the thing about all of this is is That marketing is both Art and Science And there is no one-size-fits-all
Approach that's going to work for Everyone all the time which is why this Fourth puzzle piece is unique to you It's your secret sauce something that's Going to allow you to double down on Your strengths differentiate yourself From the competition and form the Foundation of a truly one-of-a-kind Brand in business but the thing is You've got to find out what this piece Is for yourself it could be video or Audio or creating funny captions it Could be your passion and energy for What you do your empathy for your Customers or clients or your ability to Spot Trends from a mile away hey there's One but everybody's got something so do You so anytime that someone tells you That you have to or need to or should do Something make sure that it lines up With your goals and your business and Your market now the good news is if You're struggling to figure out your Very own unique Secret Sauce there are Some things that you're going to want to Test out that work for most people most Of the time and that's why I've linked Up a video right here with some of my Most proven and profitable marketing Strategies to help you grow any business So make sure to check that out now and I'll see you in there in just a second
Helpful Hints For Your Internet Marketing Needs
With the popularity of the internet these days, it is no wonder why internet marketing has become a popular tool for getting a product or service known. However, the only way that you can become successful at internet marketing is if you know how to do so, which is exactly what this article will teach you.
Choose a domain name that actually works for you. Everyone has seen websites where the name of the site has nothing to do with what the site actually sells, and this can lead to confusion for the customer. You want to choose a name that is relevant to your company and easy for your customer to remember.
Always have a pen, paper or notebook with you during the course of the day. You will never know when you will have a new idea. When it comes up, try to maximize your potential and write it down. Implement the new idea as soon as possible on your site to get it off and running.
To make an online coupon even more attractive to your customers, think about offering the discount on a graduated scale. In other words, the bigger the purchase, the higher the discount. When customers see the bigger discount offered, they are usually tempted to buy one or two more products to reach the higher discount threshold. That means more sales for you.
As stated in the beginning of the article, internet marketing has become very popular, mostly due to the fact that the internet is used by people worldwide. By learning how to become successful at internet marketing, your product or service will be more well known. Use the tips that this article has provided to you, so that you can become successful at internet marketing, and thus, bring in more money.