Artificial Intelligence: What it Means for Marketers in 2023

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Artificial Intelligence: What it Means for Marketers in 2023

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An explainer-style video for marketers/entrepreneurs who may have misconceptions about what Artificial Intelligence is. We’ll go over all the AI basics so you can get an idea of where the marketing/growth opportunities lie in this increasingly exciting space.

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Are the machines coming for us Well they're already here they've Changed your life and they've changed Mine and they're going to keep changing Our lives personal and professional for The foreseeable future what does this Mean for marketing folks like you and I In 2023 why should you care well to Answer that first we need to talk about What AI is how it works and why it's Here here's a quick dictionary Definition artificial intelligence is The simulation of human intelligence in Machines that are programmed to think And learn like humans involves the Development of algorithms and computer Programs that can perform tasks that Typically require human intelligence Such as understanding natural language Recognizing objects and images and Making decisions now here's the thing That wasn't a dictionary definition not A book and sight people I know you see The bookshelf back there wasn't from one Of those that was from an open source Platform that's taking the World by Storm right now open AIS chat gbt I Asked AI to Define itself and it gave a Pretty good answer in fact you can ask Chat gbt virtually anything and it'll Give you a strong answer immediately and In any tone of voice and structure you Want that's really impressive but if You've got a slightly anxious tug in the

Pit of your stomach you're not alone AI Technology has been aggressively Accelerating upwards for years 2022 and 2023 have been the biggest leap so far And you've already heard about open ai's Chat gbt now companies like Amazon web Services Google cloud and IBM Watson are All leveraging AI to do incredible Things there are things you've no doubt Seen in your personal life voice Recognition voice impersonation Predictive text Bots web crawlers that Can pluck information from anywhere Around the net while at the same time Companies are are using AI to do the Heavy lifting when building huge Applications for example IBM Watson Helps non-technical users scale from Quick prototypes to the large-scale Processing of unstructured data use Cases all through a simple drag and drop Interface it's amazing seriously the People that work on this Wizards all these things signal a real Change in how we do things and who Doesn't projects and disciplines that Were once inaccessible to many are Becoming more open than ever so yeah A Lot's changed and some of it may seem Pretty scary that tug in your tummy Isn't unjustified let's get clear on the AI Basics so you can tell yourself where The opportunities lie and if slash when The Doom mongering might actually be

Appropriate so what is AI the term was First coined by John McCarthy in 1956 Who simply defined AI as the science and Engineering of making intelligent Machines in 1969 shaky was the first Purpose-built AI robot he could only Really push boxes around but it was a Start and that's basically what I do in The gym so we're not too different Anyway in 1997 deep blue defeated Grand Master Gary kosparov in a game of chess Then in 2002 the world's first guided Vacuum cleaner went on sale as you can See AI is great at methodical logic Based tasks which is great for everyone Unless you're one of those people who Actually enjoys vacuuming and now we're Here AI has come on a huge amount in a Pretty short amount of time and now the Innovation is skyrocketing in a way we Haven't seen before all this is possible Because we've created intelligent Machines that can recognize human speech Objects can learn plan for the future And solve problems like humans like you And me AI Mini mix the neurons of the Human brain capturing information and Passing it through a series of layered Neurons to create a specific action Right now there are four main types of AI the most basic is reactive like the Friend who's had one too many drinks on A Friday night this AI has no memory and Doesn't plan ahead whoopsie instead it

Purely reacts to stimulus in the same Way again and again it observes an ax This makes it perfect for specializing In one field sounds simple but this is The AI that defeated our friend Gary Back in 97. next is limited memory these Machines capture previous data and use It to inform future recommendations for Future action so if you need a good Movie recommendation the AI will look at Previous films you've watched and Recommend based on your activity if you Have Spotify you know that your discover Weekly isn't always something that you Want to discover weekly you know what I'm saying that's limited memory My Friends theory of mind all right now We're getting into movie territory but This is coming theory of mind is when a Robot has the capacity to respond to Emotional cues from a human if you've Seen iRobot you'll know what I'm talking About if you haven't it's essentially Robots manifesting alongside humans to Attend to their emotional needs Self-aware okay now we're in full-blown Sci-fi territory think Skynet in The Terminator franchise but hopefully let's Scare it you may have heard of The Singularity a machine that is super Intelligent and sentient that's closest To what we call Consciousness none of us Can be quite sure what will happen when These guys first turn up those first two

AI types are already at work in Factories online and in your home Reactive and limited AI are what we call We AI they can imitate a human but can Only ever act like a human theory of Mind and self-aware AI are strong AI They have genuine agency over their own Minds and can process information like a Human can and I'm sure you're thinking Yourself but Jamal what does this all Actually mean for marketers I'm glad you Asked because great marketing comes from A blend of creativity the right brain And analytics the left brand for a long Time humans had to run on both you know What I'm talking about looking up Duplicates in your leads list fixing Typos everywhere the list goes on did You enjoy doing any of that Probably not it's the vacuuming and Washing dishes equivalent of being a Marketer as we've seen AI is brilliant At these repetitive mundane tasks it Loves it that's why factories are using AI machines to carry out the same tasks Day in and day out they don't complain They don't get sick they just do now ai Is freeing up marketers and a lot of Other business folks to focus on Decisions at the strategy level that Means you can tackle tougher problems Without taking the time to do the dishes So to speak it's also giving marketers Access to previously untapped

Information which can help you deliver More targeted and smarter messaging Things like Predictive Analytics Clustering recommendation engines Natural language processing Psychographics all of these tools are Helping marketers be better at their Jobs and unleash their creativity more Effectively and consistently that's a Win for you and for your customers so What's next well first the bad news AI Is leading to more jobs being lost than Created this is becoming more True by The day Factory workers were the first To suffer and professionals are Beginning to feel the squeeze AI is Brilliant at breaking down complex tasks Into tiny repetitive tasks the likes of Chat gbt are starting to impinge on Creativity copywriting voice automation Even filmmaking now a lot of this work Is shaky at Best But at the rate of Improvement that won't be the case for Long that's why marketers remits are Going to start to change exactly how Remains to be seen but we're already Seeing an evolution in things like Workforce management when assigned to a Project the AI analyzes where automation Is needed and where people are needed it Then analyzes worker productivity and Hires and fires accordingly yikes There's also workflow optimization AI Watches the most productive people work

And then learns to do it itself Essentially people are teaching the Machine how to do their jobs again this Leads to a bunch of people probably Being replaced by AI it's inescapable There are machines and programs getting As good or better than humans so look I Won't sugarcoat it AI is profoundly Changing the world that we live in Underpins how businesses and customers Interact every single day it's going to Change how you communicate with people How you buy things how you teach how you Learn how you travel the list goes on Well that can feel intimidating and the Future is far from certain it's Important to figure out how we can use It to get the most out of our Lives We're going to be sharing a lot more About the latest in Ai and marketing Trends so if you want to stay up to date Hit that subscribe button until next Time my friends I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets Serve dueling databases HubSpot grow Better [Music]


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