Discover 6 game-changing Instagram features that will elevate your presence, boost engagement, increase audience reach, and supercharge your marketing strategy.
Download HubSpot’s Official Free Instagram for Business Kit [FREE RESOURCE]
From Reels to Shoppable Posts, we’ve got you covered with practical tips and real-world examples from industry leaders like Nike, GoPro, Sephora, and standout small businesses. Learn how to optimize your IG profile, create compelling, shareable content, and leverage your analytics and insights for IG success.
Hook/Intro: 0:00 – 0:21
Reels and Reel Templates: 0:22 – 2:29
Broadcast Channels: 2:30 – 3:52
Notes: 3:53 – 4:55
Collaboration Posts: 4:56 – 6:35
Shoppable Posts: 6:36 – 7:46
Professional Dashboard & Insights: 7:47 – 9:53
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Welcome to the official HubSpot Marketing YouTube channel. Your new home for expert marketing tips and templates to upgrade your digital marketing strategy and grow your business!
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My new business Jamal's cookies is Struggling to grow its Instagram Presence but I think I just discovered The secret to building engagement on Instagram I read this blog post from HubSpot with 41 hacks for increasing my Following showcasing my business and Developing my Instagram marketing Strategy so I picked out six of my Favorite features and I'm going to see If they can really grow my Instagram Feature number one reals turns out Instagram encourages users to create Reals to qualify for recommendation Within its algorithm time to go beyond Simple image posts and get creative with Video rules are short videos of up to 90 Seconds that can be used to entertain Inform and entice your audience boosting Awareness and reach and the options are Endless I could showcase my products Give a behind the scen sneak peek into My business or just get absolutely silly With it for example GoPro uses sometimes Hair raising user generated content in The real to show how their products are Used in the wild and Inspire others so I'm going to get started by clicking the Plus icon and choosing reals I could Record a new video but I think I'm going To use pre-recorded content for this Particular reel maybe a recipe tutorial To get people's taste buds a tingling it Is that time of year after all I can
Edit my video right here inside of the Instagram app add effects text stickers Audio music or even remix other users Reals but what if I need a little more Inspiration to create a sharable reel Well it's even easier to make a real Using a template let's take a look at Some of the options maybe this one now I Can add my own content to it to make it My own which is super cool there's so Much inspiration out there save your Favorite templates reuse audio or even Remix someone else's Reel with your own Take and don't forget you can add Subtitles for your audio to increase Accessibility include a Snappy caption a Few Choice hashtags to help users find Your content and that all important call To action now if you're feeling like you Still need some reals help I'm using Hub Swats Instagram for business guide which Includes advice tricks and templates to Help you up your real game check it out In the description below so posting more Reals should result in plenty of Engagement comments and shares and help To build my following but what if I want To create a deeper more personal Connection with my followers broadcast Channels are one of Instagram's newest Features and allows you to create a Private group for you and your follower Essentially it's a group messaging tool Where you can post behind the scenes
Content voice notes run polls and engage On a more personal level with your Audience channels are great for Strengthening your community and Boosting engagement as users feel like They're a part of an exclusive Club Followers can't send messages and Channels but they can react to yours and Vote in polls giving you extra insight Into to what your audience wants to see More of for example Karen X is a Director who shares amazing behind The-scenes info on how she makes her Videos in her broadcast channel so let's Give it a try I'm going to create a Broadcast channel by tapping on the Messages icon in the top right of my Feed then tap the new message icon and Choose create broadcast channel I can Even segment my content with different Channels making it super easy for my Followers to enjoy the content they love And unlike stories which disappear after 24 hours posts and broadcast channels Can be engaged with and shared again and Again and again just in FYI though not Everyone has access to this feature yet And you need at least 10,000 followers To create a broadcast channel okay so What if I don't have time to post new Content but still want to give my Followers a quick update well let's try Out feature number three and drop an Instagram note insta notes are another
Little Personal Touch I can can add to My profile kind of like a status update I can share my thoughts pose a question Comment on current events in the cookie World announce offers or promos or build Anticipation For an upcoming post or Project creting a note is super easy Just go to Instagram messenger and click The little plus above your profile Picture then simply share your latest Thought as a note up to 60 characters And for the Boomers out there that Remember Myspace this is a nice call Back because you can even add your Favorite song to your note pretty cool But this isn't just for the Boomers Among Us according to Instagram gen Z And teens are posting more than 10 times The amount of notes as other users so go Ahead and share those thoughts so I Still need to grow my audience even more How can I step outside my bubble to Reach new Followers well I think it's time for a Good old-fashioned collab collaborate Ation posts could be a powerful way to Boost my following increasing engagement And building my credibility on Instagram All I have to do is work together with Another brand user or influencer to Create a collaboration post and share The same content on both our feeds Doubling up on visibility and compiling Comments and likes into one place
Collaboration is obviously key here so I'll need to pick a partnership that has A complimentary demographic or an Audience with a similar interest we Could probably collab on a giveaway some Kind of partnership or a Cross promo to Raise awareness take burrow 22 for Example this specialist doughnut Bakery Teamed up with a local delivery service To make sure their gluten-free vegan Treats are head delivered with love to Create a collaboration post only to make Sure that myself and the other person I'm working with both have Public Accounts that allow tagging in our Privacy settings I can do that by Clicking on settings and privacy then Checking tags and mentions and allow Tags from everyone then all I have to do Is create a post as usual tap tag people And then click the button that says Invite collaborators pretty easy now all These features are helping me to grow my Following but I'm still not seeing that Translate directly into sales so how do I increase conversions from Instagram One of the challenges for businesses on Instagram is the fact that you can't Actually add links to Instagram post Descriptions hence the phrase link and Bio but what if there was a way for Users to make a purchase directly from My Instagram with one click well there Is so let's give shoppable post a try
When you're scrolling you don't always Want to have to check a business's Profile click the link in their bio and Then have to find what it is that caught Your eye through scrolling a far more Effective solution is to include tagged Products in your posts so users can see It want it and get it in just a few Clicks now there are a few requirements Before you can set up shoppable posts First I'll need a an Instagram business Account my own website domain and my Insta profile must be connected to my Facebook page from there I can use my Metac Commerce manager account to create A shop catalog and add products to my Insta shop making them taggable in posts Now it's just a matter of clicking tag Product whenever I create a shopable Post and as always Instagram is all About the visual so I'm going to make Sure my Sho posts are extra enticing Personally I like to use canva to create Bold and impactful product images if you Want a video about that definitely let Us know in the comments below but how do I know if any of this is actually as Effective as possible well we can check How effective each of these new features Are by looking at my Instagram analytics Via the professional dashboard there are A whole load of Data Insights to be Found right here on Instagram to help me See which posts are actually doing the
Best and what my audience is engaging With and why if you have a business Instagram account you'll find your Professional dashboard right there on Your profile let's click through and Check it out here I can browse a whole Load of useful data and insights to help Measure performance and improve my Strategy and there's a great inspiration Section too I can also check the info on Any post by clicking the C insights Button so on my professional dashboard I Can check likes comments followers as Well as engagement rate and other stats Pretty nifty all these insights can help Me analyze my IG performance so I can See which posts and reals work best for My audience tweak my content and copy And make my call to actions even more Effective and if I keep testing out the Other six features we've looked at today I should have plenty of data to work With to really optimize my Instagram Strategy and the crazy thing is there Are even more features hacks and tips to Be found in that blog post that I Mentioned so whether you're just seting Out or wanting to level up on IG dive Into Instagram features and find brand New ways to connect with your followers Followers boost your engagement and Elevate your presence for even more tips On how to crush your Instagram game Check out the blog post as well as hubs
Spots free Instagram for business guide You can check out both in the Description below and don't forget to Like share and subscribe for even more Marketing insights I'm curious which Features you guys are starting to Incorporate into your own strategy so be Sure to leave that in the comments as Well now if you'll excuse me I'm going To go do a collaboration post with Beyonce I've been in her DMS for the Past several weeks I think she's going To respond any minute now so I need to Be ready until then I'll see you next Time I can't find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow Better
Internet Marketing? Here’s What You Need To Know!
It is a wise idea to be prepared when you sail your product on the sea that is the Internet. Without plans, you may just sink. You could for instance sell a product you crafted yourself. You have to make sure it’s perfect, ask family and friends, and determine the amount of time and cost you require. Reaching out to online customers and drawing them to your business will be that much easier when you take the following tips into consideration.
Contemplate the various methods you are interested in using in your web design efforts. Good ways to promote your site for free or cheap would be doing things like posting on blogs, placing posters in local businesses, or using a social networking site. You can use many methods to encourage people to visit your website. Creativity is key when trying to gain customers.
Be basic and specific. Remember your visitor base includes a wide array of people, with different amounts of knowledge of your products. Use laymen’s terms to describe things, but also include the individual specifications for those more advanced. Catering to all of your readers will likely increase sales from all sides of the spectrum.
Grab people’s attention with your homepage. Use images and ideas that stand out and raise their curiosity so that they will want to find out more. Use unexpected colors or layouts, but keep it straightforward enough that the page is still easy to navigate and stays focused on the featured products.
Make sure that you add as many anti-spam blocks as you need to in order to make sure that your site is free of spam. Having spam on your site will send a red flag to users and they will be less likely to visit your site in the future.
As this article has shown there are many considerations when it comes to internet marketing. All the perpetration you do before any products are even listed will go a long way down the road. Before long, your business will be bringing in real money and you will be a success.