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I’ve got some bad news. Big agencies and smaller solopreneur micro-agencies are both making mistakes that absolutely destroy their profits and make it hard to get new clients.
That’s why I’ve put together this video right here walking you through the 5 most dangerous mistakes I see marketing agencies constantly make so you can avoid them and scale your agency to the next level.
So, let me show you how it’s done.
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The bad news is that big agencies and Smaller solopreneur microagencies are Both making mistakes that absolutely Destroy their profits and make it hard To get new clients the good news is that All these mistakes are really easy to Solve if you know how and I'm about to Tell you how hey my friend I'm Adam and I'm walking you through the five most Dangerous mistakes I see marketing Agencies constantly make starting with Clumsy positioning offering too many Different kinds of services and trying To appeal to too many different kinds of Clients rather than being clear and Specific on who you help how you help Them and your unique value proposition When you try to appeal to everyone you Wind up appealing to no one because when You go abroad and try to appeal to Everyone well you're forced to water Down your message now I'll admit this Was one of the hardest concepts for me To accept early on in my career it's Counter-intuitive how the secret to Making more money and getting more and Better clients is actually by doing less And offering less services to a smaller Portion of the market but that's exactly How it works and all you need to build a Seven-figure agency is one kind of Service delivered to one kind of client So here's how how to find your one kind Of client the process of carving up a
Target market into groups of potential Clients with similar needs and behaviors Called segmentation comes in two basic Flavors horizontal segmentation or Selling a service to a wide variety of Consumers for example only offering Google ads but doing it for a bunch of Different kinds of businesses and Vertical segmentation which focuses more On serving a specific kind of consumer And allows you to be more open with what Services you use to accomplish that goal An example here would be say doing lead Generation for Fitness businesses but You could do it using Facebook ads or Google ads or social media marketing or SEO or whatever else would work best for Your clients neither approach is better And depending on your Market size you Can usually combine them both by say Doing Facebook ads for Fitness Businesses or SEO for local service Based businesses or email marketing for E-commerce businesses or any other Combination that you can think of which Allows you to become even more Profitable and even more in demand once You have a clear idea of who your Customer is you can tailor the way that You communicate value to them which Makes it hard for them to not just start Wanting to throw money at you I know it Sounds way too good to be true but all You need to do is create an offer that's
Perfectly tailored to their needs or in Other words your perfect profitable Offer I go more in depth on your perfect Profitable offer in the digital Marketing Academy but here's the high Level overview of the framework so you Can start to use it now in order to make Deciding on what services to offer and Which ones you can safely let go of First list out all of your business's Current offers and everything you could Or may want to do for example Facebook Ads or SEO or content marketing or email Etc then you're going to want to rank Them on a scale from one to five on the Following criteria with five being most Enjoyable and one being least first net Profit how much do you make after all if You're not making any money then you're Not going to be able to stay in business For very long next fun and enjoyment how Much do you enjoy doing this in my Experience the agencies that grow the Biggest and the fastest are all Passionate about what they do so make Sure that you're actually enjoying the Process then ease of delivery or other Words how easy is it to fulfill or Deliver are you able to pack it up and Send it off or does this service require Constant client feedback and revisions And meetings about the progress next Ease of sale how easy is it to explain And sell are you offering something that
Most businesses understand like online Advertising social media marketing or SEO or you're trying to forge A New Path Which requires educating clients on what You do why they should care and how it's Going to help them all things that are Going to make your life a whole lot more Complicated then sustainability how long Could you do this for in other words is There a technology like chat GPT that Threatens the sustainability of the Service or is it something that you Enjoy you're good at and you can see Being valuable for years to come then Scalability how big could this grow Again in my experience there are almost No markets client segments or Industries Out there that can't at least grow to a 7 or multi-seven figure agency but if Your goal is a billion dollar Empire Then more research is going to be Required and lastly automate how easy Would it be to automate or Outsource This don't worry if you don't have the Answer to this one yet I'm going to be Talking more about this in just a minute Then just add up your score and the Biggest number wins providing you with a Clear area to focus on first okay this Next mistake is a big one and is also a Bit of a personal pet peeve of mine so Let's get this sorted out now I got a question for you are you still Using an gmail.com email account for
Your agency do you not have a proper Website with a custom domain name and URL that reflects your agency's name or Are you still sending out invoices Scribbled on sticky notes if so you're Losing a ton of money and the costs that You think you're saving by not upgrading Your tools is costing you way more in Lost clients and lost referrals and lost Time now when it comes to marketing Tools and resources and software there Are a ton of choices available some are Good some are bad and some are just Downright fugly I know because after Over 10 years in this game I've used Pretty much all of them that's why my Suggestion here is actually going to be Pretty simple and pretty straightforward Which is to check out a piece of Software called high level which is what I use in my business with all of my Agencies with my clients and recommend To all my students as well now this Video is not sponsored but you can visit Highlevelguide.com and I'll also put a Link down in the descriptions below Which is going to allow you to sign up For an extended free trial a free course On exactly how to use it as well as a Completely free strategy session with a High level team where they'll walk you Through exactly how to use and set up The software so it's perfectly Customized to you and your needs next
When it comes to putting your best foot Forward and making a good impression With your agency you don't need a fancy Logo or fancy website or fancy branding Of any kind but you do need a clean and Clear and simple way to show that you're A professional and that you actually Know what you're doing so whether you're Just starting out or you're looking to Upgrade or Rebrand your agency this is Going to help first for a logo just keep Things simple and use a type based logo Find a font that you like and then just Write out your agency name using that Font I'll put a list of free fonts that I think work perfectly for agencies so Feel free to pause the video take a Screenshot or just write them down Alright let's go Now for your brand colors just pick any Of these that you like from this list of Trending color palettes on coolers.com For a high quality headshot to use on Your website or through social media Well here's a simple trick to use if you Can't find a photographer in order to Make yourself look more professional and More dramatic now you can do the exact Same thing that I'm about to show you With Photoshop if you already have that Or with the pro version of canva if you Happen to be using that but if all of Those are completely new to you this one Is incredibly simple it's called photo
Room I think it's 10 bucks a month for The pro version but you can just use it For the month get the photos that you Need and then cancel after that so Here's how to do it first grab a camera Any camera your phone that'll work just Fine next get someone to take your Picture or at the very least prop that Thing up on some kind of a stable Surface or a tripod so it doesn't shake All over the place then just take the Photo and drop it into photo rooms Background remover then click edit in Photo room adjust your photo by playing With the sliders on the right until it Looks good for you fun fact even Professional photographers often play Around with the sliders in order to dial In the exact look that they're going for I'm going to drag the saturation slider All the way to the left here to make it Black and white then just pick a Template that you like I like the Profile pic ones change the color to Match your new brand guidelines and You're done and all of this is going to Go a really long way at proving to Potential clients that your agency is Worth working with but this next mistake Could undo all of the hard work that You've just done and maybe even make it So you regret doing this whole agency Thing in the first place so let me help You avoid that now there's a tendency
Among new agency owners marketing Freelancers and contractors especially When transitioning out of the corporate World to want to charge an hourly rate Don't do that your job as an agency is To do one thing and one thing only and That is to get your clients results and Do it in the fastest and most efficient Way possible when you charge hourly You're essentially punishing yourself For working fast or you're punishing Your clients for working slow not to Mention when you trade your time for Money you're essentially just creating a Job for yourself not building a business Which means you're going to quickly cap Out at how much you can earn or how big You can scale as there are only so many Hours in the day but charging hourly Isn't the only bad agency mistake you Can make when it comes to pricing as Under pricing your services can do just As much damage maybe even more for Example when I was first getting started Well I was pretty desperate and willing To do anything in order to get new Clients to grow my agency and I remember Charging my first client around a Hundred dollars to run a complete ad Campaign for them the problem is though When I factored in all of the time that It took me to drive to their office to Meet with them to drive back home to set Up the campaign and actually do all of
The work and then to drive back to their Office to represent all of my findings And then drive all the way back home Well I think I would have been lucky if I earned even five bucks an hour that's Right Mom I made it now when you're First getting started I have no problem Advising you to work for cheap or even Free in regards to getting a case study Or a testimonial or even a referral but This is certainly no way to grow an Agency certainly not long term which is Why you need to structure your offers Your services and your packages in a way That allows you to eventually automate And delegate as much as possible and I'll show you exactly how to do this in The next section in just a minute Automating and delegating things means That you can essentially remove yourself From much of the process freeing up Valuable time for you to focus on other Possibly even more important things like Finding new clients and continuing to Ensure that they're getting the best Results possible but there's another Level to this as well which is to Productize your services which Essentially allows you to sell to 100 Times more people if even at a lower Price point for example I talked about High level earlier when I was going over The marketing software that I use Personally and with all of the agencies
I work with but one of the best parts of This especially when it comes to Productizing your service is something Called SAS mode now like I said before This video is not sponsored but you can Again visit high level guide.com in Order to check this out for yourself as Well as get a whole bunch of other Goodies like a course and a call and so On okay next mistake is trying to do it All and be it all which usually ends up In you losing it all and I want better For you so let's fix that now I've got An exercise for you that I guarantee Will change how you run your business And may even change your life as well Here's how it works over the next three Working days track your time in 30 Minute increments and write down every Single thing that you do from the moment You wake up until the moment you go to Bed then once you have a list of all the Things you do look at each item and Decide if it's something you're good at And enjoy doing something you're good at But don't enjoy doing something you're Not that good at but enjoy doing anyway And lastly something you're not not good At and don't enjoy doing then take all The things you're not good at and don't Enjoy doing and get help with those Immediately like today then once you've Cleared those off your plate you can Also start to get help with things that
You enjoy but aren't that good at as Well as things you are good at but don't Really enjoy doing now depending on what Stage your agency is at this could mean Hiring a freelancer or getting a Contractor or some kind of fractional Support to help out even just a few Hours a week it could also mean using Software and artificial intelligence and Automation Technologies like say chat GPT and Amazon's Mechanical Turk or it Could mean hiring a virtual assistant to Simply get some of the administrative Stuff off your plate so you can spend More time up here in the do it quadrant The next agency mistake is keeping toxic Clients and not firing red flag disaster Nightmare clients Continuing to work with bad clients who Chew up 80 of your time and offer you Nothing but headaches and complaints and Frustrations is one of the fastest ways To destroy your agency and destroy your Motivation and destroy your will to get Out of bed in the morning I'm not Kidding I used to have email phobia Where I was literally afraid to check my Email first thing in the morning out of Fear of what angry or hurtful or Resentful email might be in there from a Client that I probably shouldn't have Taken on in the first place fortunately Those days are now long gone as over the Years I've learned a system to help
Avoid those kind of clients like the Plague and I've worked out a system to Help work with and attract only the best Kinds of people so here's how to do it Now obviously the best place to start is By avoiding taking on bad clients in the First place which you can do by being Crystal clear about who you serve and How you serve them and what they can Expect along the way you can also frame The relationship in the right way right From the beginning by requesting that Potential clients fill out an Application form and taking time to Interview them prior to taking them on As clients but if somehow a bad egg Slips through and sometimes do then Here's what to do next first you're Going to want to make a regular practice Of listing out and ranking all of your Clients from best to worst you can Create a couple different versions of This if you'd like one for profitability And one for enjoyment that you get from Working with them but ideally this is Going to be some combination of both of Those things together then use the top 20 your absolute best bet clients on the One that would love to get more of in Order to create an ideal customer Avatar Profile from in other words what are These top 20 percent of clients all have In common are they mostly men mostly Women mostly centered around a certain
Industry or Market all have a similar Pain or problem that you're helping them With the better you're able to drill Down on this the better you're going to Be able to create marketing and messages To attract more clients just like them Then take a look at your bottom 10 of Clients and do what you can to start Getting rid of them either by referring Them to someone else or firing them out Right that said don't just call them up One day and tell them they're fired for No reason there is a right way to do This that'll help preserve your Reputation by Framing your decision as What's best for them now talking to them In person or over the phone is obviously Best but if you need to an email can Work the key here is to let them know How much you've enjoyed working with Them up until now and then informing Them that you're taking your agency in a Different direction and feel that you're No longer the best fit to serve them and Their needs you can provide them with a Referral to another agency or another Provider if you like and make sure that You let them know that you're going to Be doing everything in your power to Continue getting them the best results Possible until your final day together There's an expression that I heard once That said everybody deserves to be Somebody's best client so just because
They're not a great fit for you doesn't Mean that they can't be excellent with Someone else the best way though to Avoid getting bad clients is to build an Unstoppable agency that all of the best Clients want to work with this is why The next thing you're going to want to Do is check out the video I've got Linked up right here which is going to Show you everything you need to know About scaling your agency the most Profitable niches and the exact Businesses and industries that I've had The most success with how to get your Clients to stick around forever and a Ton more so make sure to check that out Now and I'll see you in there in just a Second
Internet Marketing For Marketers Of Every Level
While advertisers use to be limited to print ads and commercials, now there is a whole new venue – internet marketing. But, it is still relatively new and is not always successful. How can internet marketing be utilized to its full potential? The Internet provides entertainment, education, and business to millions upon millions of people each day. This article will provide you with tips and tricks to help you advertise your product or service to this large audience.
Try not to break your readers’ trust. Your biggest source of traffic will be repeat visitors. Because of this, you should have ads for trustworthy products that you believe in. You shouldn’t fill your site with ads either. Readers know when they’re being taken advantage of. But if you have good ads for good products, hopefully you’ll keep that trust with your readers and word will spread about your site.
Hire someone or find volunteers to test your site before you launch it publicly in order to cut back on massive errors. Everyone from video game designers to car manufacturers always has test runs of their products. A big game release will be in beta tested for years before it is finally released to the public. You should take at least a few days and have people test your site for function and ask for feedback.
Hold contests for users to submit content that you will incorporate into your online marketing efforts somehow. Users will not only feel like you respect their opinions but they will see that they have the opportunity to personally take a role in improving your brand, essentially doing the work of figuring out what consumers want for you.
As mentioned earlier, internet marketing has a lot of potential. Your marketing campaign could reach the eyes of millions of people, but only if the marketing is done right! Don’t waste your time guessing where and how to advertise. The tips from this article can help you best utilize internet marketing and reach your target consumers.
