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Hey! I’m Adam Erhart, and I’m what you might call a “Marketing Strategist” (…though I prefer Marketing Mad Scientist).
What this means is that I help business owners, entrepreneurs, and marketers create proven and effective marketing strategies so they can attract more (and better) clients and customers, grow their businesses, and make more sales …without feeling “salesy”.
What I’m most proud about though is how I’ve helped create hundreds of millionaires, thousands of 6-figure, and multi-6-figure earners, and how my clients have added over a BILLION dollars to the global economy.
Marketing is the single most important element to business success. So, my job is to pull back the curtains to show you everything I’ve learned over the past decade creating marketing campaigns for some of the biggest names in the industry including Google, Meta, Amazon, Snapchat, Salesforce, HubSpot, and over 1500+ small businesses from around the world.
It’s awesome to have you here, and I’m honored to get to be your guide along the way!
In this video I'm going to give you some Of my best social media marketing tips To help you get more reach more Engagement and more sales from your Social media and I'll walk you through Step by step a social media marketing Strategy that's working better than Anything else right now and it all Starts by first understanding that Things have changed and they're never Going back so if you've been trying to Use social media to grow your business Get more customers or build up an Audience and you're not getting the Results you were hoping for I've got Good news it's not your fault it's just That there have been a lot of very big Changes to the different social media Algorithms and how the platforms decide And prioritize what content gets Promoted and shown and most importantly Of all how all of this is impacting your Current and potential social media Audience so the secret then to solving This once and for all first starts with Understanding the importance of Marketing strategy number one Niche Marketing of all of the marketing Strategies that I'm going to share with You here today there is perhaps none More powerful than that of Niche Marketing but before I show you how it's Done we first need to cover two very Important things the first is what
Exactly is Niche marketing anyway well My friend I'm glad you asked because When it comes to marketing there are two Very different strategies the first is Mass marketing which is where you try to Go after anyone and everyone this is What the big billion dooll Brands often Do and this is what most people think of When they think of marketing or Advertising the problem though is that When smaller or medium or even large Businesses try to copy this Mass Market Approach they quickly realize that it's Just not a very effective strategy for Them this is because it's nearly Impossible to try to reach everyone not To mention the fact that most people out There simply aren't a good fit for you Or your business so you're wasting your Precious time and money and marketing Dollars on people who are never going to Buy anyway so this is where Niche Marketing comes in a significantly Better approach for pretty much every Single business out there what Niche Marketing does is identify a smaller Segment within the much larger Mass Market a segment or Niche that has its Own specific set of needs or wants or Desires or whatever ever and by going After a small segment of the market you Can get a lot more bang for your Marketing Buck because now you can Tailor your message to the exact people
That you're trying to reach for example If you're selling toothpaste well the Mass Market approach would be to go After everyone in the world that has Teeth for easy math here let's say we Have 8 billion people in the world and We'll just say that they all have teeth Well that's a lot of people so this is Where you would start to Niche down to Find segments of the market that would Be most interested in the kind of Toothpaste that you want to make like Toothpaste for sensitive teeth or Whitening toothpaste or pickle flavored Toothpaste which yes is very much a Thing and is proof that you absolutely Can Niche down and probably a whole lot More than you thought all right so now That we've got that covered the next Thing then is how do you properly Pronounce Niche anyway after all you may Have heard it called Niche like I've Said throughout this video but maybe Also Niche or n so to help you remember I wrote a little song now when you think Of a n just think of baking a ke or like A dog on a leash or maybe saying cuz When you do it this way you'll never Make a mistake you won't have egg on Your face I'm always saying it Wrong okay next up we have one of the Most controversial marketing statements Of all time but the facts don't lie even Though this next one may be a tough pill
To swallow if you really want to grow Your business then you're going to need To put down the perfectionist hat and Put on the publisher hat have you guys Seen my publisher hat and this is Because it's time to make stuff a lot of Stuff and that means prioritizing Quantity over Quality If you've ever read a blog post or Listened to a podcast or seen a video on Content marketing that I know you've Come across the age-old advice to Publish high quality content on a Consistent basis everyone says this and They're not wrong quality content on a Consistent basis is one of the biggest Keys to success in marketing but it's The end point not the start quality Content isn't something that just Happens right out of the gate takes Practice and engaging with your audience And slowly building up your content Creation skills and so the advice to Focus on creating the highest quality Content you possibly can often causes People to give up before they even get Going to agonize over their content and To too harshly judge their own creations And in the end well this basically leads To them never doing anything for fear How they or how their content might be Perceived but the reality is that in This hyper competitive market more
Really is better different is better and Better may not actually be better Because quality is subjective so what Looks terrible to you might look amazing To someone else and probably does so if You're currently putting out one video a Month try to make it Weekly if you're sending out a weekly Marketing email try three times a week Or maybe even daily and if you're Putting out daily Instagram content well You could try twice a day dare I say Three times a day anyway here are four Things that'll help you do that first Just use your phone camera you probably Have it with you all day every day so You might as well get creating next you Could invest in a marketing specific Video camera something that you carry With you and you know it's time to Record content when that bad boy comes Out plus there's always good Oldfashioned pen and paper I talked About this being one of the most Important things that Richard Branson Who now owns more than 400 different Companies carries with them all the time You see it's competitive out there my Friend so the key is to do your best and Do it as often as you can without going Crazy in the process that's the game That's the fun all right next up we need To talk about what truly is the best Marketing tool media strategy or tactic
Available to you right now video so Let's dive into that one now starting With a very timely and very relevant Message from this video's sponsor cap Cut online your One-Stop marketing Platform for both quantity and quality Marketing content as we're going to get To in just a minute video is one of if Not the most important and effective Tools you have available to you today But it also comes with challenges like How exactly do you turn this into this And how do you do it quickly without Needing to use complicated software and Without paying a fortune to access Features and tools you're probably never Going to use anyway well that's where Cap cut online video editor comes in and Makes an appearance as your go-to tool For transforming ordinary footage into What can only be described as cinematic Masterpieces and it does this all Effortlessly and for free you can Highlight product photos batch edit Resize photo and video and there are Free commercial templates available to Use as well so let me show you what that Looks like now first I create new then Choose 9×6 drag and drop a video I just Shot with my phone I can choose from Templates add stock video audio or text But what I love the most is the caption Section here because with just the click Of a button I can choose Auto captions
Which automatically recognize speech in Videos I'll choose English then generate I can then preview edit change the Format and style and when everything Looks the way that I want it to all I Have to do is hit export and then Download the video perfectly formatted And able to be shared instantly Everywhere and all you need to do to get Started using cap cut online for your Marketing is just click the link in the Descriptions below this video to sign up For free today so with all that said Next let's dive a little deeper into the Powerful world of video and how to get The most out of It now talking about video marketing as One of the most important marketing Strategies right now almost feels kind Of obvious but it needs to be said Anyway as most people still aren't Putting enough time and money and energy Towards video and video really is the Future and the present so in Rapid Fire Succession here are five video marketing Facts to hopefully push you over the Edge into the wild and wonderful world Of video marketing first 78% of people Watch online videos every week and 55% View online videos every day next 54% of Consumers want to see more video content From a brand or business they support Next 72% of customers said they would Rather learn about a product or service
By way of video also viewers retain 95% Of a message when they watch it in a Video compared to just 10% when reading It in the text also marketers who use Video grow Revenue 49% faster than non-v Video users the fact is video is the Next best thing to being in person face To face builds trust like nothing else Out there and allows you to communicate A ton of value very quickly it's what Your customers want and it's what the Social media networks want is they Continue to prioritize showing video Content over pretty much any other kind Of marketing content out there but if You really want to know the secret to Succeeding with video marketing then you Need to know exactly what to say how to Say it and what psychological hot Buttons to push in your viewers and That's why the next thing you're going To want to do is check out the video That I've got linked up right here which Is going to give you 15 psychological Markeet tactics that you can use right Now in order to start getting more Clicks more engagement and more sales From everything you post so make sure to Tap or click that now and I'll see you In there in just a second
Make A Move In Internet Marketing: Implement These Excellent Tips
The world of Internet marketing may seem confusing and full of road blocks. However, the advice in this article gives you many different ways to understand the concept. It does not have to be as confusing as it first may seem. These hints will get you on your way.
Wise internet marketers will treat their customers’ email addresses with respect. While early Internet marketing tactics relied on frequent updates via email and newsletters, today these measures are appreciated by very few online business customers. Saturating the inbox of a potential customer can degrade his or her opinion of the website sending the email.
Is the content on your site worth looking at? Keeping your site fresh and updated is as important as driving traffic to the site. Many times you will be attracting those who have been drawn to your site previously. Are they going to see the same old thing each time they visit the site? Keep the content current and you will keep sales volume up.
Diversity can be key. You don’t want your website to have banners at the top, bottom, and sides all promoting the exact same item. Find similar, relevant products to not only diversify your website, but also increase the chances that one of your readers may buy from one or more of them.
To better market your website, look into the content. Content is the number one important thing concerning your website. Make sure that your content and the wording on your website is useful and unique. Make sure that visitors to your site will learn something. It is important to keep your content new, fresh and updated. Ultimately, make sure that the information in your website, relays your business goals and is worth reading.
Applying the advice given in this article will help you navigate the world of Internet marketing and possibly give you an edge in the field. This advice guides you through some simple and effective processes that will make you enthusiastic about your work.