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In this video, I will explain the rise, then downfall and the comeback of email marketing in digital marketing stack. We will discuss the advertiser behaviour, regulations and company decisions that impacted this rise and fall
0:00 Introduction
0:58 Begining of Email Marketing
2:28 Spam Era
5:04 – 6:20 Sender Sponsorship
6:23 Government crackdown
7:48 Google and Apple impact
11:20 Rebirth of Email Marketing
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