Download HubSpot’s Official Instagram for Business Kit [FREE RESOURCE]:
Are you looking to boost your business through Instagram but not sure where to start? Having trouble turning followers into customers? Even if you’re new to the world of Instagram or social media, it’s easier than ever to grow your business by implementing a few simple and easy to follow Instagram Link in Bio tips.
In this video, you’ll learn how to convert your Instagram followers into paying customers using Instagram Link in Bio tips that make the user experience better for your customers, lowering the barrier to your sales funnel, translating into more business for you!
Video Chapters:
Intro (0:00 – 0:22)
How to Add a Link To Your Instagram Bio (0:23 – 2:11)
Brand Examples (2:12 – 3:46)
Conclusion (3:47 – 5:00)
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All right followers from my Instagram Account Jamal's cookies have been going Up but there's a problem sales haven't Then I realized I don't have a link to My website in my Instagram bio so in This video I'm going to walk through Adding links to my Instagram bio step by Step and see if that adjustment will Give my sales a little bit of a boost Let's do it if you use Instagram you Probably see Brands posting link and bio In their posts all the time the reason They do this is because Instagram Doesn't allow for hyperlinks in post Copy so one of the ways to get followers Into your sales funnel is to direct them To your bio where you can post a link to Your content store or other landing Pages that help drive your business I'm Sure you're thinking wow Jamal where did You learn this hot has a super helpful Instagram for business guide where I was Able to learn a lot about Instagram from Best posting times to hashtag cus to Templates for Content super helpful you Can pick it up at the link in the Description below but back to the Problem at hand here's an example of a Business in a similar space as me the Super popular crumble cookies you can See how their Biol link drives straight To their order page where you can place An order for delivery or pickup it's Notable that they don't just link to
Their website because if you're Scrolling through these mouthwatering Cookies and want to order one forcing Users to navigate an extra page or two Could lose them yes attention spans are That short by directing them straight to The order page the users funneled there Are more likely to convert into Customers so I know that I need to add a Link but how do I actually do that Actually no Str I'm going to walk Through how to do that right now first Open your Instagram app and go to your Profile by tapping your avatar in the Bottom right of the screen next tap edit Profile you should have a succinct Explainer of your business using Search Terms that will help you be discovered When users are looking at similar Products or business in the case of Jamal's cookies I want to make sure Cookies is in there but I also want to Keep it playful because those cookies Are fun I got to also add related Accounts or more hashtags if I wanted But I'm going to leave it here for now And then right below my bio I can add a Link to my website and it's as simple as That we're going to check in later to See how adding a link in my bio one pack Sales but while we wait for those orders To start piling up let me show you some Other examples of how well this can work As we've seen it can be critical to
Include a link in your bio so that you Can convert followers into customers Whether it's a physical product you're Selling or trying to follow them to your Monetizable content on another platform Something that comes in handy is a Service like link tree which allows you To group together links in one place as A sort of Hub menu for followers to Select from so is it possible for a Brand to find success using one of these Hub style bio links rather than one that Goes directly to a single page the Answer is a definite yes one of my Favorite lifestyle magazines the Strategist uses a hub to link to a Variety of content as well as provide an Email newsletter s sign up with an easy Visual menu of Articles to click on Their version replicates the visual Experience of looking at their Instagram Page except each image is clickable and Will lead you directly to their content But what if you're not a media Outlet Like the strategist and are looking for More streamlined less graphic heavy Option LA Food staple tros tacos is a Great example of a simpler option Sometimes I'm cookied out and just need A taco delivered to my door you know so Tros uses link tree in their bio to Present a lot of clear distinct options For the user including links to order Online delivery through swis Bic apps
Catering their careers page Web Store And More it's clean obvious and it's Easy for their followers to get what They're looking for whether they just Need to slam a taco or they're looking For some merch all right we're going to Check back in a couple days and see if Sales had an improvement after adding That link to my bio I'll see you guys in A little Bit all right drum roll please let's Check in on those Sales Wow okay uh I need to get baking shout Out to the strategy obviously was super Helpful for my business in particular And also a huge shout out to hubspot's Instagram for business guide that really Honestly helped me out a lot in coming Up with this strategy in the first place As I mentioned if you want more insights Like this for Instagram please be sure To check that out in the description Below I'm just giving away a ton of Value it'll be super helpful for you as Always subscribe to the hubot YouTube Channel for more helpful how-to guides And marketing tips and drop any helpful Instagram tricks you've learned in the Comments below now if you'll excuse me I Really do actually need to start Ping Things seem to be going well for Jamal's Cookies until then I'll see you next Time I can find this client info have
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