Are you getting the most from your social media content strategy? If not it might be because you’re not tailoring your offerings for each platform! In this video, we’ll walk you through how to post and promote tailored social media content that communicates the right message at the right time to deliver engaging, authentic content that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales!
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Did you know 71% of consumers buy Products based on social media referrals So if your content isn't strong my Friend uh you're losing out on sales in This video I'll give you tips for Crafting social media content that Engages your audience amplifies your Reach and turns scrollers into Shoppers You're going to go from To let's get into it before you can Create and post great content Understanding the nuances of different Social media platforms is essential for Crafting optimized content that Resonates with your target audience the Kind of content that works on LinkedIn Won't necessarily hit the mark on Instagram trust me I've tried spend time Thinking about the medium you're using Before creating content to ensure it's Relevant for that specific Channel Facebook for example is associated with A thriving Marketplace and users are Looking for light-hearted content with a Strong Visual and a digestible message Focus on light-hearted visually engaging Content like videos Live Events and Giveaways to appeal to users with Pinterest it's easy to go straight from Researching to outright shopping users Are in a shop and explore mode they want To be inspired and explore ideas around New brands and products they're highly Influenced by great photography and
Informative content like infographics And tutorials Instagram is a hub for Product Discovery with 83% of consumers Saying they use Instagram to discover New products or Services short form Videos and Niche specific content Absolutely Excel here and don't even try To come at a Tik Tok audience without an Entertaining and authentic shortform Video that they can sniff it out from a Mile away a great tool to help tailor Your content for each platform is social Listening you can dive even deeper into Platform preferences by using social Listening to identify trending topics And keywords on each platform this Approach provides insights into what Audiences are currently interested in For example if you notice discussions About sustainable products gaining Traction on Instagram creating short Form content to Showcase your Brand's Eco-friendly initiatives could be a Super easy win for extra guidance on how Your content pieces work together we've Got a free social media marketing course To help you evaluate your options now Hashtags aren't just for Tik Tok Challenges with a strategic and creative Approach they're an extremely powerful Tool for reaching your target audience And promoting your content and even Better the traffic generated is organic Directly targeting your buyer personas
Who are already already interested in What you provide get started by always Ensuring your hashtags are relevant to Your content jumping on to trending Topics like national Pi Day only makes Sense if you're a food business and have A tasty treat to Showcase now there are A few different hashtag types use Industry Niche to reach more targeted Audiences branded for specific products You offer your business name campaigns Or events Community focused location Based descriptive which describes post Content and user generated content Hashtags created for your customers Which we'll talk about more in just a Bit ask for feedback testimonials Organize a giveaway or to ask them to Snap a selfie with your product for Facebook hashtags work best for Audiences already inclined towards your Offerings be sure your post is set to Public and go for two to three branded Or industry specific hashtags placed After your caption unlike other networks Hashtags on Pinterest work like keywords Do your Pinterest hashtag research and Use a mix of four to five popular Niche Hashtags below pin descriptions Including one braded hashtag to Complement your SEO strategy Instagram Allows you to use up to 10 hashtags per Story and 30 per post and reals a Balanced mix of three to five popular
Hashtags and relevant keywords will Serve you well for Tik Tok check the Discovery page regularly to see what's Trending and use hashtags that are Relevant to current events and Challenges stick to using four to six Relevant hashtags per video giving a mix Of trending and Niche hashtags but just Because a hashtag IS F popular doesn't Mean you should use it and if you do Balance it out with Niche specific ones This way you'll have a chance of Connecting with customers looking for Exactly what you have to offer while You've got their attention direct them To the next steps with a clear call to Action whether it's to learn more Download or shop now an effective CTA is Concise and action oriented be direct Use actionable language words like Subscribe and sign up are Straightforward and prompt action be Sure to include a clear benefit for your Audience let them know what they'll gain By taking that action focus on the value Here not the cost and feel free to make It friendly and personal using your Brand Voice or even making a joke if Appropriate but be careful you have to Read the room the CTA should mirror the Social platform behaviors and conversion Temperature of your audience for example 71% of Facebook followers use it to Message friends and family 63% use it to
Share photos and videos 55% follow in Research brands of products and 60% that Use it for customer service so if you Use CT like these at the wrong time or Too often on a platform built for Conversation and support you could end Up scaring off your audience not good a Weekly content calendar could be two Promotional posts with a CTA and three Posts that connect with your buyer Personas oneon-one this way ctas are Intentionally mixed with quality Authentic content that drives meaningful Engagement in fact 88% of consumers say Authenticity is the most important Factor when deciding which brands they Like and support brand authenticity Refers to when a Brand's messaging Aligns with its products values and Actions it's consistent transparent and Customer Centric with a clear purpose Remission and high quality products and Experiences which establishes Credibility builds trusts and gives your Brand a huge competitive Advantage for Building connections and creating loyal Bands so a potentially low-lift way to Build that authenticity is by using high Quality user generated content ugc is Content created and shared by consumers Rather than by Brands through ugc Campaigns Brands can invite fans to Share experiences opinions and stories And ugc is organically shared across
Networks accessing new audiences who may Be difficult to reach through Traditional marketing channels just Remember when you share ugc always get Consent before republishing and ask how They want to be credited on various Channels for example if you want to Share a photo from Instagram on your Facebook page ask the original Creator If they have a Facebook page that you Could tag providing credit where credit Is due recognizes the work of content Creators and keeps them excited about Corroding your brand all good things I Think we can all agree on that now let's Tag time and test your content to Further maximize that reach and impact Tagging is a great way to recognize Others and show appreciation plus if They accept the tag more eyes will be on Your post Facebook Instagram and Linkedin are the most common networks Where tagging is used for all platforms Type the at sign followed by the Username choose the correct account from Your options for LinkedIn users can tag Individuals and businesses in status Updates and comments and Facebook users Can tag a person page or place to status Updates comments and photos on Instagram At tags can be used in posts comments or Stories you could also use a location Tag so people can discover your content When they search that location or EV and
For brands with an Instagram Shop Product tags are great way to drive Sales from your organic Instagram Content these shoppable tags make it Easy for anyone to go directly from your Photo to your website in just two Clicks fantastic choose which product You want to tag then choose from your List of products instead of followers Create a single image Carousel or real Select tag products then select products At the bottom of the page search then Tag tap the photo and product options Will pop up to be selected then public Now it's important to get engagement Within the first few hours of posting so Algorithms will boost to more of your Audience finding the right times to post Can help with that we've conducted a Survey that breaks us down by industry And platform with General dates and Times to boost success however you want To leverage analytics to know when your Target audience is actively scrolling And liking your content here's a Breakdown of key metrics to pay Attention to engagement metrics such as Likes tags shares and comments reach and Impression to understand potential Audience exposure brand sentiment such As positive or negative mentions and Customer feedback to build on positive Brand sentiment and promptly respond to Questions and comments for example on
Instagram go to insights audience and Scroll down to see which days and times Your followers are the most active Another thing to consider is times outs Head back to followers choose see more And scroll down to see your top Locations once you have a few weeks Worth of data to understand understand What resonates best the next thing to do Is test for optimization AB tests are a Good place to start consider running an AV test if you want to test a single Variable that may alter audience Behavior with or without emojis image or Video 20 hashtags or six or one or 100 Million create two variations of your Post and remember to have only one Element differ between the variations Facebook for example go to ads manager And select campaigns you'll need to have An existing campaign or set one up as a Create toggle the create AB test button Under campaign details then click AB Test in the ab test workflow tap get Started name your test and choose the Winning variable here you'll be able to Change the variable such as a single Line of copy an image hashtag or CTA Click publish track and analyze your Results and share the winning post with Your entire list or test it against Another small variation to see if you Can improve your results further so with Shopping Abit shifting towards social
It's more important than ever to create Top-notch content for generating leads Building trust and cultivating loyal Fans and for authentic Brands this Creates opportunities for a much more Interactive entertaining and Experiential customer Journey remember To check out our free social media Marketing course to absolutely equip you With the tools you need to create and Share all that valuable content learn How where and when to publish and Promote on different social platforms to Encourage readers to click act and Become customers and since you're Already down in the description why Don't you hit like comment and subscribe If you like the video and you want to Learn more about all the latests in the Marketing game now if you'll excuse me It's time for this scroller to become a Shopper if you know what I'm saying Until then I'll see you next Time I can find this client info have You heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow Better
Give Your Brand A Kick WIth These Internet Marketing Top Tips
Marketing on the Internet is an ever-growing trend which many businesses are looking to expand on. These days you need to do more than have a neat website – everybody’s doing that. Effective Internet marketing becomes much easier for people who have the right advice and information. This article contains a number of tips that can you help you to steal a march on the competition.
While it may not be your cup of tea, online video can be a great push in your traffic. If your product has something to say or even if you have something to say about it, a video online can give a personal edge to your clients. When a customer can relate a face, and hopefully trust, to the seller, they will be more likely to buy and repeat.
Combine internet marketing technique with real-world marketing techniques for maximum success. For example, you can mail flyers with information to customers that then instruct them to visit your website if they want to see more. This gives your customers a tangible connection to your business while simultanously driving interested traffic to your website.
A great tip for internet marketing is to stay up on the latest internet advancements. The internet changes quite frequently, and by constantly being aware of the new changes, you’ll have a better understanding of how your blogs and web sites work, and you’ll have a leg up on your competition.
As was stated in the beginning of this article, effective Internet marketing is a matter of proper education in the various methods. If you know the right way to market on the Internet, it is much easier than you might think. Make the time in your weekly schedule to apply this article’s advice, and you can be well on your way to impressive sales figures.
