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In this video, I’m taking you behind the scenes to show you how I helped a friend transform their struggling Facebook ad account into a money-making machine using 4 simple AI-enhanced steps. We’re talking about turning an “almost broke” situation into a 5x ROAS success story!
Here’s what you’ll learn today:
How to use ChatGPT to become your personal Facebook Ads expert
Facebook’s built-in AI tools that are absolute game-changers
Advanced AI techniques for ad creation that’ll make your campaigns stand out
Real-world case studies that prove the magic happens when AI meets strategy
And don’t worry—I’m not just throwing theories at you. I’ll be showing you exactly how to implement these strategies step-by-step, with actionable tips and a free guide to boot!
*Prompt*
“You are an expert Facebook Ads analyst with years of experience optimizing campaigns across various industries. I’m going to provide you with my ad performance data, and I need your expert analysis and recommendations. Please follow these steps:
Data Overview: Summarize the key metrics I’ve provided, including impressions, clicks, CTR, CPC, conversions, conversion rate, and ROAS.
Performance Analysis:
Identify the top-performing ads, ad sets, and campaigns based on ROAS and conversion rate.
Highlight any significant trends or patterns in the data.
Point out any anomalies or unexpected results.
Audience Insights:
Analyze the performance across different demographics, interests, or behaviors.
Suggest any audience segments that appear to be particularly responsive or unresponsive.
Creative Analysis:
Evaluate the performance of different ad formats (image, video, carousel, etc.).
Identify any common elements in high-performing ads.
Suggest improvements or tests for underperforming creatives.
Optimization Recommendations:
Provide specific, actionable recommendations for improving overall campaign performance.
Suggest budget allocation strategies based on the performance data.
Recommend any changes to bidding strategies or optimization goals.
Scaling Opportunities:
Identify campaigns or ad sets that show potential for scaling.
Suggest methods for scaling these campaigns while maintaining efficiency.
Testing Ideas:
Propose 3-5 specific A/B tests based on the data to further improve performance.
Industry Benchmarks:
If possible, compare the performance to industry benchmarks and suggest areas for improvement.
Future Strategy:
Based on all the above analysis, provide a brief strategic plan for the next 30 days to improve overall account performance.
Please provide your analysis and recommendations in a clear, structured format. Use bullet points where appropriate for readability.”
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I have a friend that was struggling to Test and scale their Facebook ads by Using four simple AI enhanced steps we Turned their ad account from barely Breaking even into a five times return On ads band in this video we're going to Break down exactly how we did it and in The end I'm going to share with you some Of my favorite strategies brands are Using today I'm Adam by the way and I've Been using these AI strategies to Transform meta ad campaigns across Various Industries you might have also Seen me posting about marketing Automation and AI on Tik Tok I also run A marketing Consulting business working With some of the the fastest growing Brands so let's dive into it the first Step is to grab our Facebook ads data First we're going to log in to our Facebook ads manager navigate to the Report section now we're going to create A new custom report we want to make sure We select our desired metrics for this One I'm going to go with Impressions Clicks click-through rate cost per click Conversions and of course Rass now we Just need to choose our date range run The report and Export as a CSV or Excel File pro tip when organizing data you Want to make sure you include campaign Names adet names and AD names this will Help our AI system provide more detailed Insights later on another important
Thing to consider is date range I Usually recommend looking at at least 90 Days back or even 180 days if you have Enough data this gives the AI more Context to work with and helps identify Longer term Trends if you're looking for A bit more guidance on Facebook ads Check out this free guide from HubSpot Honestly if I had this guide when I was Starting out I would have saved a lot of Time and money money it walks you Through all the functionalities how to Create killer ads and not only start a Campaign but maximize your ads reach I'll be dropping a link in the Description below now we have our data It's time to put our AI assistant to Work for this I use both cha and Claude But for this example let's run through Chat GPT first we're going to go to chat GPT and start a new conversation we're Going to upload our Facebook ad starter From earlier now we're going to use this Killer prompt don't worry I'll put it in The description for you to copy you are A Facebook ads analyst with years of Experience optimizing campaigns across Various Industries all right I know that's a lot To take in I'll be adding a link to this In the description this prompt turns Chativ into your personal Facebook ads Expert providing you with deep insights And actionable recommendations let me
Walk you through an example of how to Interpret chat's response in this Performance analysis section we can see That cha has identified our top Performing adet it's suggesting that This adet success might be due to its Specific audience targeting this is a Valuable Insight that we can use to Inform our strategy for other adsets now If you find the chat's response doesn't Quite hit the mark don't be afraid to Continually improve and refine the Prompts you might say something like can You dive deeper into the audience Insights or another tip is to have chat Question its own responses I'm Particularly interested in age and Gender breakdowns the key is to treat it Like a conversation with a real analyst Now let's talk about one of the most Underutilized AI tools that's actually Built right into Facebook ads automated Rules these AI powered rules can Automatically pause under performing ads And increase budget for high performers Here's how to set them up in ads manager Go to rule section click create a new Rule for pausing underperforming ads Apply all active ads condition cost for Result is greater than or equal to here You want to enter in your max acceptable Cost time range in the last 3 days at Action turn off ads now for increasing Budget for high performers once again
We're going to apply for all active ad Sets condition return on ad spend is Greater than or equal to enter in your Target roll ass time range we're going To go with in the last 7 Days action Increase daily Budget Buy enter in your Percentage remember to start Conservatively and adjust as you learn These rules can save you tons of time And help you react quickly to changes in Ad performance but automated rules are Just a tip of the iceberg when it comes Comes to Facebook's AI capabilities Let's quickly touch on a couple more Number one automated insights this Feature uses AI to analyze your ad Performance and provide recommendations You can find it in the insights tab of Ads manager number two Dynamic ads these Use AI to automatically show the most Relevant products from your catalog to Each person that is expressed interest On your website in your app or anywhere Else on the internet Pro tip you can Combine multiple automated rules for More sophisticated optimization for Example you could create a rule that Increases budget for high performers but Only the adsets that is maintained a Certain number of conversions this helps To ensure your scaling profitably we've Covered analysis and optimization but AI Can also help a lot with ad creation and Ideation tools like chbt can generate
Copy variations while image variations Like mid journey and darly can generate Visuals or concepts pass off to your Graphics team for example you could ask Chpt to write five Facebook ad headlines For your product focusing on key Benefits then use those headlines to Create image variations with mid Journey This allows you to quickly generate and Test a wide variety of AD creative Potentially uncovering winning Combinations you might not have thought Of otherwise however it's crucial to Remember that AI generated content is Just the starting point and not the Final product he's how to combine AI Generated elements with human creativity Number one use AI to generate initial Ideas and overcome riters block number Two review and refine AI generated Content to ensure it aligns with your Brand's voice number three use human Insights to select the most promising AI Generated Concepts number four combine AI generated elements with custom Photography or design for a unique look Remember the goal is to enhance a Creative process not remove human Creativity entirely now I want to run You through paino copy using reviews and Chat TPT one of the best copyrighting Tips I ever got is taking all the Reviews from your brand and your Competitors look for the positive and
Negative reviews now from that work out The exact pain points and what makes Your customers is Tick here how you can Supercharge this strategy with the Assistance of AI first you want to grab All the reviews from a competitor's Brand for this example I'm going to use Stanley carbs we're going to start Grabbing their reviews from Google now We're going to head over to chat jbt and Copy and paste the reviews and prompt Summarize the reviews from insert brand For this example Stanley Cups what is The overall sentiment what are common Issues people are finding with this Product and hit enter within a few Seconds we have a range of common issues That we can use in our act copy that Hits the exact main point of our bias Here we can see there's common issues With leaking and paint chipping away we Can now follow up with this prompt Create ad copy for my Facebook ads Campaign that hits the pain points of All the common issues my brand is Dam Cups wait a few seconds now we have some Pretty killer ad copy add one say Goodbye to leaks and Spills this is Going after one of the biggest pain Points with Stanley CPS headline tied of Leaky tumblers try Dam cups buddy sick Of dealing with spills every time Tumbler tips over with Dam cups you can Enjoy a leak proof experience no matter
Where you go our Innovative lid and Straw ensures that your drink stays put So you can focus on enjoying your day Call to action get yours now and never Worry about spills again I'll also be Adding these prompts in the notes below Let me share with you a couple of real World examples to illustrate the power Of these AI techniques we're de client In the fitness industry with a very Limited budget whose campaigns were Struggling at a 1.2 row ass we applied Just a few simple AI techniques firstly The chpt analysis revealed that video Ads were significantly outperforming Static images we used AI to assist us in Creating new video assets and Concepts As we had a very limited budget and then Created paypoint ad copy with the Assistance of AI we then implemented Automated rules to reallocate budget to The top performers the result within 30 Days we increased roas to 3.5 Effectively tripling the profitability Of the campaign the key learning was the Power of combining AI analys is with AI Assisted creative production next was an E-commerce memorability brand that was Struggling with high ad cost and low Conversion rates here's what we did we Used chpt to analyze our historical data Which revealed our audience targeting Was far too narrow we implemented AI Generate copy that focused on the
Specific pain points identified in our Data analysis we then set up automated Rules to optimize ad delivery times Based on when conversions were most Likely to occur the results were Impressive a 40% reduction in our cost Acquisition and a 25% increase in Rass Within just 1 month these case studies Highlight an important point the magic Happens when you combine AI insights With strategic thinking continuous Testing and constantly improving your ad Creative all right we've covered a lot Here today using chat BT is your AI ad Analyst leveraging Facebook's built-in Ai and automation tools applying AI to Ad creation and some real world case Studies of AI in action the key is to Start small pick one template implement It and it as you get comfortable layer On more AI powered strategies here are Some specific action items to get you Started first export your Facebook ads Data from the past 30 days ideally if You can 90 or 180 days number two use The chat GPT prompt we discuss to Analyze your data number three set up at Least one automated rule in your Facebook ads account number four try Generating copy variations using chat Jpt for your next campaign in future Videos we'll be diving deeper into more Advanced AI advertising topics make sure To hit that Subs subscribe button so you
Don't miss out remember while AI is a Powerful tool it's your creative and Strategic thinking that's going to set Your campaigns apart so while I just Showed you how to scale and win with Facebook ads you need to learn the Basics of Facebook advertising so you Can build your own killer ads to do that Go to the link in the description to Grab your free guide from HubSpot thanks For watching and I'll see you in the Next video [Music]
