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In this video, I am going to share the differences between Google Ads and Dv360 (Programmatic Advertising) to help you decide if you should add DV360 to your media mix
Moving to DV360 is not an easy decision because getting an account is not easy and, in most cases, involves commitments with the Google resellers
In this video:
0:00 Introduction
0:29 Account creation process in Google Ads vs DV360
1:07 Campaign types available in Google Ads vs DV360
1:54 Campaign types available in DV360 vs Google Ads
4:22 Inventory and Reach availability in DV360 vs Google Ads
5:14 Audience targeting available in DV360 vs Google Ads
6:52 Creative formats and other creative types available in DV360 vs Google Ads
8:40 Media planning suites available in DV360 vs Google Ads
10:04 Reporting suites available in DV360 vs Google Ads
10:27 Frequency controls in DV360 vs Google Ads
12:14 Brand Safety and Ad Fraud in DV360 vs Google Ads
13:08 Custom Bidding, Troubleshooting and MastHead Reservation in DV360 vs Google Ads
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