Download HubSpot’s Official Growth Grader! [FREE RESOURCE]
Uncover marketing mistakes stunting your growth in this video. Explore social media’s potential, content marketing’s impact, and the need to stay current with trends. Discover the significance of lead tracking and mobile optimization, with success stories from Starbucks, HubSpot, and Netflix. Gain insights applicable at any marketing level, and join us in growing by learning and adapting. Overcome marketing obstacles for business success!
🛠 Resources:
• The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them
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If no matter how hard you try your Business still isn't growing it could be Because you're making one of these big Mistakes let's dive in mistake number One not fully leveraging social media a Common mistake made by entry-level Marketers is not leveraging the full Potential of social media yes you may Have a business page but social media Isn't just a billboard for you to Plaster your ads on it's more like a Coffee shop where you can have real Conversations and build lasting Relationships with your customers Ignoring this crucial aspect can mean Missing out on the opportunity to engage With your audience and truly understand Their needs which will lead to lower Brand loyalty fewer repeat customers and Lesser Word of Mouth referrals which can Seriously impact your business growth a Great way around this is to leverage Free social media analytics tools to Identify content your audience Appreciates if we take Instagram for Example just go to your Instagram Profile and tap on the three horizontal Lines in the top right hand corner then Select insights from the menu in the Overview section you'll see key metrics For the last 7 to 30 days including Interactions total profile visits Website clicks and email clicks content Interactions these are the number of
Interactions on your posts think likes Comments and shares and then there's Discovery this is how many accounts have Seen your posts and where they Discovered from tap on post to see Detailed insights for individual posts Be sure to pay extra attention to Impressions reach and engagement once You have engaged for the type of content That connects with your audience make More of it then start actively engaging Your Audience by responding to their Comments asking questions and initiating Discussions another great way to prevent This mistake is by making data-driven Decisions and to help you with this We've created a free tool try out our Growth grader after putting in some Basic info about your company's growth Strategy you'll then receive your grade Plus a custom build growth plan to help You improve it we'll go more in depth on That a bit later mistake number two Ignoring content marketing mid-career Marketers with on successful campaigns Under their belt made focus more on Outbound marketing strategies and Overlook the importance of content Marketing creating valuable informative And interesting content whether it's Webinars podcasts videos or blog posts Provides an opportunity to showcase your Skills benefits customers and boosts SEO Without it your business might struggle
To establish Authority in its field or Encourage potential customers severely Limiting its growth potential and easy Fix here is to start a blog post on your Website and publish content that offers Value to your audience this could be How-to guides industry insights or Solutions to common problems in your Field use SEO to find relevant keywords That can help improve your blog's Visibility in search engines check out Our video on keyword research it has a Step-by-step walkthrough on how to find The perfect keywords to make your Content ranked number one mistake number Three outdated methods or resisting Change senior marketers despite their Grand vast experience which we love can Sometimes fall into the Trap of Resisting change or adhering to outdated Methods this could include failing to Adapt to new marketing Trends or Sticking a bit too closely to Traditional methods this resistance can Result in the business losing its Competitive Edge failing to reach Potential customers and stagnating Rather than growing to get around this Conduct regular industry research and Competitor analysis this will help you Stay updated with the latest trends and Technologies no matter what level you're At here are two bonus mistakes that Every marketer can correct not tracking
Your leads tracking leads helps you to Understand which marketing efforts are Working and which aren't it provides Insights into customer behavior and Preferences which can be used to refine Your marketing strategies not tracking Leads is like throwing darts blindfolded And expecting a bullseye our free HubSpot growth grader tool is like Having your own pair of X-ray glasses Helping you track and optimize your Leads for maximum conversion instead of Always guessing where your leads are Coming from and what they're interested In why not always just have the answer At your fingertips just spend 10 minutes Answering questions about your company's Growth strategy you'll answer questions On how you attract engage and Delight Your customers you can also include Friction points after putting in some Basic information you'll then get your Grade in the form of a score out of a Hundred if you don't score 100 in any Phase you will receive recommended Playbooks to help you improve your score It's like having your own personal Growth coach helping you track and Optimize your leads for maximum Conversion our last bonus mistake is Forgetting about mobile users Mobile Accounts for approximately half of web Traffic worldwide so overlooking the Mobile experience can be detrimental in
Today's digital landscape if your Business doesn't optimize its site for Mobile it can lead to poor user Experience lower customer satisfaction And ultimately a loss of potential sales Google factors in Mobile friendliness For search rankings so neglecting this Can also impact SEO reducing visibility And organ traffic to make sure your site Is good for mobile you'll want to become Familiar with responsive design it's a Web design approach designed to Automatically adjust a website's layout And features to fit any device's screen Not sure if your site works well on Multiple devices no worries a great hack To make sure your website is optimized For mobile is to use Google's mobile Friendly test just put in your info and You can see how user-friendly your site Is on a mobile device to really drive This point home here are some quick Examples of companies that have avoided These mistakes to see some great great Growth Starbucks is known for its Extensive and effective use of social Media they engage their followers with Contests seasonal promotions and Customer highlighted posts maintaining a Two-way conversation that keeps Their Audience involved and appreciated all Through social media for this next one Look I'm really not trying to toot our Own horn here or anything but toot toot
A leader in inbound marketing HubSpot Has a highly active and informative blog Covering a wide range of Marketing sales And service topics our value-driven Content attracts a substantial amount of Organic traffic generating many leads in The process and lastly I know you've Heard of this one before but it's the Perfect example Netflix Forward Thinking And adaptability is one of the biggest Reasons for its success it transitioned From DVD rental to streaming then to Creating original content staying ahead Of Trends and Technology while keeping a Clear strategic Focus no matter where You follow on this list remember even The most experienced marketers can make Mistakes the key is to acknowledge them Learn adapt and grow be sure to put These tips to the test and let us know In the comments below about your biggest Marketing blunder and what you learned From it also don't forget to check out Our growth grader to see where you stand Be sure to like share and subscribe for More marketing insights until next time Bye bye I can't find this client info have you Heard of HubSpot HubSpot is a CRM Platform so it shares its data across Every application every team can stay Aligned no out of sync spreadsheets or Dueling databases HubSpot grow better [Music]
How To Become An Expert In Internet Marketing
You really have nobody to blame but yourself if you fail at implementing your Internet marketing plan? Ideally you have prepped yourself for any issues that might occur. Take time to read this article and you will discover some of the best advice that is available for this subject.
If you run multiple business websites do not neglect the value of cross-promotion to your internet marketing efforts. It is likely that your different websites share some common values, so visitors to one site will be interested in another. Make it as easy as can be for potential customers to jump from site to site to examine your full range of offerings.
To find interesting products, you can use sites like CB Engine. CB Engine lists new products from Clickbank and ranks the best-selling products. Clickbank has a huge selection of products: browse through it to find something to get started with and then, additional products to sell to the same niche.
Internet marketing can be a great way to network and make contact with your market and your competitors. In person conferences can be arranged, making Internet marketing a great tool on and offline. This can build a community among those who run online businesses or blogs.
Keep your internet marketing messages simple and straightforward. Due to the massive amount of content on the internet and the competition for consumers’ attention, people will rarely bother to read a long or complicated message. If you keep your messaging simple and straightforward, users will take it in, rather than ignore it as they likely would with longer messaging.
In conclusion, you know that the bottom line comes down to only you for properly going through with your internet marketing plan. You are the one who needs to make sure that not only things run smoothly but also fix any issues when something goes haywire. Use the advice given in this article and you will be in a great position for success.
